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Westin Hotel Brand Creating a SuperFoodsRx Focused Menu; Adding More Brain Food -
Blueberries, Wild salmon, Avocados and Spinach
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WHITE PLAINS, N.Y.August 15, 2007 - As part of Westin's ongoing commitment to personal renewal they are teaming up with SuperFoods Partners LLC, owners of the SuperFoodsRx brand, to become the first hotel brand to create a SuperFoods focused menu for their guests. SuperFoods known for being health-enhancing and rich in antioxidants and phytonutrients will be the main ingredient in Westin signature dishes such as banana oatmeal brule, green-tea-infused salmon and molten dark chocolate cake. The initiative, which is currently rolling out in 25 Westin hotels in the U.S. and Canada, will go global in 2008 with the introduction of the Westin Signature Breakfast, a SuperFoods breakfast selection that will be offered at all Westin properties. Westin Hotels recently announced that it will eliminate all artificial trans-fats from the food and beverage operations at its hotels in the U.S., Canada and the Caribbean by the end of 2007.

"We are proud to be the first hotel brand to embrace the SuperFoods concept," said Sue Brush, senior vice president of Westin Hotels & Resorts. "Advancing the health benefits of the SuperFoods on our menus underscores Westin's commitment to helping guests live their best lives and create healthful habits that will stay with them long after their stay with us."

Based on the nutritional concepts outlined in the bestselling series of SuperFoodsRx books, which are published by SuperFoods Partners LLC, the Westin SuperFoods menu is not restrictive and is not a diet. Rather, SuperFoods--fruit, vegetables, grains and proteins which are known to improve well-being and longevity--are highlighted. The SuperFoodsRx greenleaf logo featured at the bottom of the menu signifies that it has been approved by SuperFoodsRx's team of nutritionists and doctors, and that the menu contains nutritionally significant amounts of one or more of the SuperFoods.

Key to the SuperFoodsRx philosophy, and likewise to the new Westin menu, is "food synergy." Emerging science shows that certain foods play off of each other. *Food synergy refers to foods that, when paired together, are even more nutritious than when they are eaten separately, for example:

  • Avocados increase the absorption of antioxidants in other superfoods such as spinach and tomatoes.
  • Sprinkling spices, such as black pepper, on your food can increase the absorption of nutrients found in superfoods like spinach, beans, berries, green tea, and broccoli.
  • Cinnamon and whole grains such as oats work together to control blood sugar, a win win for everyone's body!
  • Eating a handful of walnuts with any meal helps burn fat after you've left the table.
  • Honey supplies 'fuel' for the healthy bacteria found in low fat and non-fat yogurt.
  • Blueberries, wild salmon, avocados and spinach are all "brain food," each supplying a different combination of nutrients which will all work in synergy to provide an optimum cellular environment for our brains. 
"The SuperFoodsRx concept integrates seamlessly with Westin's continuing efforts to enliven the mind, body and spirit," said Steven Pratt, M.D., founder of SuperFoods Partners LLC and author of SuperFoodsRx - Fourteen Foods That Will Change Your Life. "We are very excited about the opportunity to team up with a lifestyle innovator like Westin."

In addition to incorporating the SuperFoodsRx theme, Westin's new menu features enhanced design including crisp imagery and improved readability.

The menu is the latest in a string of initiatives rolled out recently with a focus on personal renewal, including the recent formation of the Westin Renewal Council, a panel of six lifestyle experts who advise the brand on wellness initiatives. The council provides a full range of advice to help guests and non-guests alike lead happier, more fulfilling lives via a newly launched website, www.findrenewal.com.

Westin Hotels & Resorts, with more than 146 hotels and resorts in more than 31 countries and territories, is owned by Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT - News). Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 850 properties in more than 95 countries and 145,000 employees at its owned and managed properties. Starwood® Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, Sheraton®, Westin®, Four Points® by Sheraton, W®, Le Meridien® and the recently announced Aloft(SM) and Element(SM) Hotels. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.

About SuperFoods Partners LLC
With its educational materials and wholesome products, SuperFoods Partners, LLC is at the forefront of a powerful movement to reverse the unhealthful trends in diet and lifestyle. The company's team consists of doctors, nutritionists and scientists who have studied the most current nutritional science and have found that certain foods contain health-enhancing, life-lengthening benefits. These studies have led to the publication of two bestselling books: SuperFoodsRx - Fourteen Foods That Will Change Your Life and SuperFoods HealthStyle - Proven Strategies for Lifelong Health. Another book on weight loss will be published in early 2008. For more information, please visit www.superfoodsrx.com

This press release contains forward-looking statements within the meaning of federal securities regulations. 

* These statements have not been evaluated by the Food and Drug Administration. These foods are not guaranteed to diagnose, treat, cure, or prevent any disease.

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Contact:

Starwood Hotels & Resorts
Nadeen Ayala, 914-640-8259
 

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Also See: Westin Explores Travelís Impact on the Body, Mind and Spirit; Tackles the Physiological and Psychological Effects of Travel / November 2006
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