Hotel Online  Special Report



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Best Western Listel Whistler Hotel Selects SoftBrands�
Medallion Property Management System
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Technology Includes Two-Way Interface for Managing Availability, Rates and Inventory
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Minneapolis, Minn. � Aug. 7, 2007 -- SoftBrands, Inc. (AMEX:  SBN), a global supplier of enterprise application software, today announced that Best Western Listel Whistler Hotel in Whistler, B.C., Canada has selected SoftBrands� Medallion property management system (PMS) to manage availability, rates and inventory using the Medallion Best Western two-way interface. 

�We wanted a PMS that would help us manage our hotel operations and would be easy for our seasonal staff to learn,� said Matt Souza, manager at the Listel.  �We chose SoftBrands above the other endorsed vendors because of the level of customization that is offered with the Medallion product, as well as the on-site training and the company�s strong reputation for customer service and support.�

�Medallion is well suited for Best Western properties.  Its scalable functionality and ease of use make it a great fit for this market,� said Nancy Carle, SoftBrands senior account manager. Carle recently joined SoftBrands from a hospitality industry competitor to lead SoftBrands� sales efforts with Best Western and independent properties.  She is based in the SoftBrands hospitality office in Lake Forest, Calif.  �SoftBrands� passion for providing superior service and support inspired me to join the company.  I am pleased to be part of the SoftBrands team.� 

�The Medallion PMS is a perfect fit for independent hotels due to its intuitive user interface and rich functionality,� said  Bob Lowe, vice president of product management, SoftBrands Hospitality.  Medallion is a full-featured PMS that offers the ease of use, rich guest data and sophisticated rate controls hoteliers need to help maximize room occupancy and revenue per available room. 
 
Best Western International endorsed the SoftBrands� Medallion PMS in Feb. 2007 following certification of the Medallion Best Western two-way interface.  The two-way CRS gateway makes it possible to book or update guest reservations through the Best Western central reservation office, online or through an individual property using real-time hotel availability data for Best Western member properties.  The two-way interface provides a smooth flow of information that enables Best Western to sell more effectively, offer better customer service and give customers greater control over their reservations.

SoftBrands Medallion PMS is operational in more than 1,000 hotels worldwide.  Medallion is a robust, Microsoft Windowsâ-based system that can be customized to meet the specific needs of each property and integrates with leading back-office applications for easy reporting.  The system�s intuitive "look-and-book" approach to operations is designed for busy hotel staff with little time for training.  Available in 27 languages, Medallion offers special features such as seasonal rate structures, family reservations, enhanced guest profiling, travel agent allotments, charge routing and multiple reporting options � all designed to help increase profit per reservation and enhance the guest experience. 

About Best Western Listel Whistler Hotel
Best Western Listel is located in Whistler, B.C., Canada � the home of the 2010 Winter Olympic Games.  The hotel is conveniently located with easy access to the incredible skiing, hiking and adventure that is unique to Whistler. Hotel guests are only minutes away from three championship golf courses, beaches, biking, windsurfing, horseback riding and tennis. And more than 7,000 acres for world class alpine and cross country skiing are just minutes away. Each well-appointed room features free high-speed Internet access, refrigerator, cable satellite television, luxurious down duvets, iron/ironing board, coffee/tea maker and more. Guests at this hotel can also enjoy other unique amenities such as a pool, spa, complimentary local shuttle, an on-site award-winning restaurant and banquet services. 

About SoftBrands Hospitality
SoftBrands Hospitality provides central reservation, property management and business intelligence software that can be centrally managed to support many properties within a hotel chain as well as less complex offerings that can be installed on site at an independent hotel. Our distribution service, Karyon, allows hotels to easily manage rates and inventory availability across all four Global Distribution Systems and many other online sources of demand. SoftBrands is committed to the Hospitality Industry and are active members of OpenTravel, HTNG, HSMAI, HFTP, HEDNA , AH&LA, AAHOA, NBTA & PHMA.

About SoftBrands
SoftBrands, Inc. is a leader in providing software solutions for businesses in the manufacturing and hospitality industries worldwide. The company has established a global infrastructure for distribution, development and support of enterprise software, and has approximately 5,000 customers in more than 100 countries actively using its manufacturing and hospitality products. SoftBrands, which has approximately 825 employees, is headquartered in Minneapolis, Minnesota, with branch offices in Europe, India, Asia, Australia and Africa. Additional information can be found at www.softbrands.com

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Contact:

Christina Lanier
813 949 4153
Public Relations
[email protected]
 

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Also See: SoftBrands Announces Pay As You Go Pricing for Independent Hotels / June 2007
Larkspur Hotels Simplifies Management of Its San Francisco Hotels With SoftBrands' Epitome PMS / June 2007
SoftBrands Epitome Property Management System Chosen by Provenance Hotels for Hotel Murano / May 2007
Softbrand's Medallion Property Management System Endorsed by Best Western International / March 2007
Softbrands and Kerry Hotels Announce the "Karyon Collection by Kerry Hotels" / March 2007
Jumeirah Signs Global Business Partnership with SoftBrands; Jumeirah to Implement SoftBrands Next Generation Technology Throughout Its Portfolio of Luxury Hotels and Resorts / January 2007
Choice Hotels Selects SoftBrands Portfolio Central Reservation System and Web Booking Engine / January 2007
McEniff Hotels Replaces its Current Property Management Systems with Softbrands Portfolio / January 2007
Medallion Best Western Two Way Interface Installed at All Three Boyle Properties / December 2006
High-Touch Electronic Distribution Service Introduced by SoftBrands; Karyon to Provide Reservation Management Services to Hospitality Marketplace / November 2006
SoftBrands and GuestWare Introduce Two-way Interface / November 2006
SoftBrands Signs Definitive Agreement to Acquire Hotel Information Systems; Expects to Merge HIS Personnel, Products and Services into its Hospitality Operations / August 2006
SoftBrands Adds a Trio of Solutions to Growing PMS Business; At least one SoftBrands PMS sold every day across the globe from October 2005 to April 2006 / June 2006
With the Number of Reservation Sales Channels Exploding and Their Per-booking Costs Sky-rocketing - SoftBrands Hospitality Has the Answer / July 2003

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