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 Hilton Garden Inn® Sleep Survey Results; Determining If
Guests Can “Sleep Deep” on the Road
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BEVERLY HILLS, Calif. - -In honor of May as “Better Sleep Month” and propelled by research suggesting that travelers are not getting enough rest(1), Hilton Garden Inn® commissioned a national sleep survey to identify the role hotels play in the challenges that travelers have in getting a good night’s sleep. Surprisingly, 93 percent of respondents say they actually get a decent night’s sleep while on the road. 

“With the introduction of our brand’s unique Garden Sleep System bed in locations throughout North America and Europe, Hilton Garden Inn understands the importance of a good night of sleep while traveling,” said Jim Cone, vice president – marketing for Hilton Garden Inn. “That’s why we continually strive to improve the entire in-room sleep experience for each of our guests and are introducing a new bedding solution which includes crisp, white sheets and duvets along with two different pillow options.” 

Hilton Garden Inn, with the help of Synovate, a national market research and public polling organization, commissioned the 2007 sleep survey to uncover a few interesting sleep habits of travelers on the road, including: 

  • Left or Right? 65 percent of respondents sleep on their side, only 15 percent sleep on their stomach. Most men prefer the right side (29 percent) and women prefer the left side (36 percent). 
  • PJs or in the Buff? 48 percent of respondents sleep in something other than PJs and one out of five men sleep in the nude while at a hotel! A quarter of female respondents reach for their PJs and more than 60 percent of men reach for something else when traveling (boxers, T-shirt, etc.). 
  • How to unwind? More than 85 percent of men watch TV to relax and more than 40 percent of women read before going to bed in their hotel room. One out of 10 men will surf the Internet before hitting the hay. 
  • Importance of Bedding. Nearly 65 percent of respondents take bedding into consideration before booking a hotel. Seven out of 10 women take their bedding seriously before booking a hotel room. 
  • Sound Sleepers. Surprise, surprise! Nine out of 10 male and female travelers are actually getting a decent night's sleep on the road. 
  • Waking Up. More than 80 percent of travelers have no trouble setting their in-room alarm clock; however one-third of travelers instead opt for a wake-up call, whereas one out of 10 travelers don’t need to use an alarm clock/call to wake-up. 
In an effort to remedy travelers’ sleep woes, Hilton Garden Inn introduced a completely new bed – the Garden Sleep SystemTM – and unveiled a refreshing new bedding solution designed to enhance the sleep experience for all guests. The Garden Sleep System bed uses Self Adjusting Technology, a patented air baffle system that automatically conforms to a person’s body, providing pressure-free sleep, eliminating tossing and turning. A 100 percent Australian hypo-allergenic wool mattress cover helps to regulate body temperature so guests wake up refreshed and energized. To further encourage guests to “sleep deep,” Hilton Garden Inn also has revamped its bedding to feature all white duvets, pillowcases and sheets, a choice of pillow options and decorative accent pillows which are all laundered after each guest's stay. The new bedding amenities are being rolled out brand-wide throughout 2007. 
 
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The Garden Sleep System™ - The system contours to your body by displacing air based upon your weight and shape. We have provided a dial so that you can adjust the firmness of your mattress just for you.

“As a frequent business traveler, finding a hotel with all the comforts of home is not an easy task, however finding a comfortable bed is an absolute 'must,'” said Julie Talone, an experienced business traveler and frequent Hilton Garden Inn guest. “If I do not have a good night's sleep, then my work will suffer, and that is just not acceptable.” 

Like Talone, 65 percent of travelers surveyed agreed that bedding is an important part of selecting a hotel. When asked why they might sleep better at a hotel, the top three reasons included: feels like they are on vacation (53 percent), no other distractions (36 percent) and comfortable bed (seven percent). 

So guests can “sleep deep” on the road, Hilton Garden Inn suggests the following tips(2): 

  • Limit caffeine and alcohol consumption a few hours before bed. Drink plenty of water throughout the day. 
  • Try to keep a regular meal schedule when traveling. If planning a business dinner, try to schedule it earlier in the evening. 
  • Make your hotel room your own – bring a family photo from home or other memento to make you feel more relaxed. 
For more information about the Hilton Garden Inn Garden Sleep System bed and new bedding amenities, please visit www.StayHGI.com. 

About the Hilton Garden Inn Sleep Survey 
Synovate Research conducted the national omnibus survey on behalf of the Hilton Garden Inn brand among a probability sample of 1,000 adults 18 years and older (484 men and 516 women), living in private households in the continental U.S. Interviewing for this survey was completed during March – April 2007. 

(1)National Sleep Foundation’s 2005 Sleep in America poll found 75 percent of adults frequently have a symptom of a sleep problem such as waking a lot during the night, or snoring. 
(1)National Sleep Foundation’s 2007 Sleep in America poll revealed 64 percent of women are getting a good night’s sleep only a few nights a week or less. 
(2)Information provided are only suggestions and/or recommendations. 

Hilton Garden Inn represents one of the cornerstones of the Hilton franchise growth strategy and currently has more than 500 hotels open or in development. The Hilton Garden Inn brand is part of Hilton Hotels Corporation (NYSE:HLT), recognized internationally as a preeminent hospitality company. The company develops, owns, manages or franchises more than 2,800 hotels, resorts and vacation ownership properties. Its portfolio includes many of the world's best known and most highly regarded hotel brands, including Hilton®, Conrad®, Doubletree®, Embassy Suites Hotels®, Hampton Inn®, Hampton Inn & Suites®, Hilton Garden Inn®, Hilton Grand VacationsTM, Homewood Suites by Hilton® and The Waldorf=Astoria Collection®. 

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Contact:

Hilton Garden Inn Brand Communications
Agnes Sibal, 310-205-4545
agnes_sibal@hilton.com
www.StayHGI.com

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Also See: New Beds, Clocks, Amenities and Guest Room Enhancements Underway Throughout All 2,300 Branded Hotels within the Hilton Family / July 2005
Hilton Garden Inn® Evolving with New Guest Room Amenities: 26” Flat Panel High-def TVs, Ergonomic Desk Chair and New Technology Air Cell Mattresses / February 2005
Crowne Plaza Tackles Guest Sleep Deprivation; Brand's Sleep Advantage Program Provides Seven Pillows per Bed, Ear Plugs, Eye Masks and More / May 2004
From Newspapers to In-Room Beverages, Hilton Garden Inn Ask the Traveler Survey Reveals What Business Travelers Really Want / September 2004
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