Lands� End Develops Custom
Color-Coordinated,
Mix-and-Match Collection for Hampton
MEMPHIS,
Tenn., May 7, 2007 � Hampton (www.hampton.com), the national brand of more
than 1,400 mid-priced Hampton Inn® and Hampton Inn & Suites®
hotels, today announced that it has joined with Lands� End to create
a new wardrobe program entitled the �I Am Hampton Collection,� for all
of its hotel team members.
�We listened to our team members and the message that came through
loud and clear is that they feel the typical polyester uniforms prevalent
in the hotel industry leave much to be desired,� said Phil Cordell, senior
vice-president, Hampton brand management. �In conjunction with Lands�
End Business Outfitters, we have developed a wardrobe collection that is
both stylish and comfortable as well as introduces an innovative element
of choice, thereby solving some of the single-style challenges we have
encountered with our uniform options in the past.�
The collection offers two distinct options. The Team Hampton
Kit offers each team member a wardrobe of nine pieces (three pants, five
tops and a belt) which can be mixed and matched based on individual personality
and style. The Traditional Kit includes nine different pieces (blazer,
two pairs of slacks, three tops, two scarves for women or two ties for
men and a belt). Both options provide an important element of consistency,
while allowing a level of choice and individuality for hotels and team
members.
�Providing choice is unique within the hospitality industry.
With a wide range of sizes and many styling options, our apparel will both
fit and flatter the Hampton team. Our clients are happy to wear Lands'
End,� said John Maher, vice president, Lands� End Business Outfitters.
�We are pleased to provide Hampton a high-quality wardrobe collection that
complements its corporate culture and helps to further strengthen the brand.�
�Our product testing effort has yielded incredibly positive franchisee,
general manager, team member and guest responses,� Cordell noted.
�With the choice and flexibility elements of our new wardrobe collection,
we consider this program to be another step towards building and reinforcing
our Hampton team member culture of people, engagement and empowerment,�
Cordell stated. �While product upgrades and amenities are a very
important aspect of a hotel�s success, it�s the team members that help
generate guest emotional loyalty. We believe that by focusing on
our people, Hampton is helping to build a culture of connecting and ultimately
drive guest engagement with our brand.�
As with all phases of the brand�s innovative �Make It Hampton� program,
the company opted to test the new wardrobe rigorously before implementing
it system-wide. More than 1,000 team members, 50 owners and 70 general
managers were asked to participate in the testing process. Additionally,
more than 400 guests were gauged for reaction.
About Hampton Hotels
Hampton, which includes Hampton Inn and Hampton Inn & Suites hotels,
is a mid-priced leader in the lodging segment. Hampton is part of
Hilton Hotels Corporation, a leading global hospitality company with more
than 2,800 hotels and 480,000 rooms in more than 76 countries, including
100,000 team members worldwide. The company owns, manages or franchises
a hotel portfolio of some of the best known and most highly regarded hotel
brands, including Hilton®, Conrad® Hotels & Resorts, Doubletree®,
Embassy Suites Hotels®, Hampton Inn®, Hampton Inn & Suites®,
Hilton Garden Inn®, Hilton Grand Vacations�, Homewood Suites by Hilton®,
and The Waldorf=Astoria Collection®. The Hilton Family of Hotels
adheres to founder Conrad Hilton�s philosophy that, �It has been, and continues
to be, our responsibility to fill the earth with the light and warmth of
hospitality.� The company put a name to its unique brand of service
that has made it the best known and most highly regarded hotel company:
be hospitable®. The philosophy is shared by all 10 brands in
the Hilton Family of Hotels, and is the inspiration for its overarching
message of kindness and generosity. Hilton Hotels Corporation�s sponsorship
of the U.S. Olympic Team will extend through the 2008 Olympic and Paralympic
Games in Beijing, China, and includes the 2008 U.S. Paralympic Team(s)
and the 2007 U.S. Pan-Am Team. For more information about our company,
please visit www.hiltonworldwide.com, and to learn more about our be hospitable
philosophy, please visit www.behospitable.com.
About Lands' End Business Outfitters
Lands� End Business Outfitters designs unique apparel programs that
offer employees individual choices and helps build the brands of companies
of all sizes, including hundreds of Fortune 1000 companies. All Lands'
End merchandise is Guaranteed. Period.® Lands' End is a proud
member of Sears Holdings Corporation (NASDAQ: SHLD). For more information
visit www.landsend.com/business.
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