aloft Brand Finalizes Agreements with
More than 30 Developers
WHITE PLAINS, N.Y June 25, 2007 - aloha! Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) and its much-anticipated new lifestyle brand, aloftsm hotels, are proud to announce that aloft has reached a major milestone – its 50th development project.
After launching the aloft brand in 2005, Starwood began accepting the first aloft development applications in January 2006. Since its launch, response to the aloft concept has been overwhelmingly positive. As a result of a deal signed with an affiliate of LaPour, Inc. last week for the aloft Las Vegas property, the brand has now finalized over 50 projects with more than 30 developers to build aloft hotels around the world. With over twenty groundbreakings expected in 2007 alone, aloft is well on its way to a goal of opening 500 properties by 2012.
“aloft will set a much higher standard for the style, design and technological offerings of moderately priced lodging throughout the hospitality industry, making it a compelling choice for owners and developers who already appreciate the tremendous power of Starwood’s lifestyle brands,” said Raymond “Rip” Gellein, President, Global Development Group. “This milestone for aloft is helping to fuel Starwood’s most vigorous growth spurt ever, as the company penetrates previously untapped markets and aggressively expands its portfolio in markets across the globe.”
“As a Vision of W Hotels, aloft represents the new twist in travel, providing the next generation of business and leisure travelers with a fun new way to play and stay,” said Ross Klein, President, Starwood Luxury Brand Group and aloft hotels worldwide. “With its urban-influenced design, accessible technology and energetic social scene, aloft brings style and atmosphere to a segment of the industry that has been anything but fashionable.”
To date, confirmed aloft locations include:
Infused with the DNA of W, aloft will offer a total sensory experience, with guest lofts featuring nine-foot ceilings and oversized windows to create a bright, airy environment. The centerpiece of the room will be the ultra-comfortable signature bed, and large stylish bathrooms will complement the guest experience with oversized walk-in showers and amenities created by bliss® spa. Each guest loft will also be a combination high-tech office and entertainment center, featuring wireless internet access and plug & play, a one-stop connectivity solution for multiple electronic gadgetry such as PDAs, cell phones, mp3 players and laptops - all linked to a large flat panel HDTV ready television for optimal sound and viewing.
Designed in conjunction with world renowned David Rockwell and the Rockwell Group, aloft will stay true to the W Hotel brand’s heritage, offering atmospheric public spaces designed to draw guests from their rooms to socialize and make friends. Guests will be able to read the paper, work on their laptops via hotel-wide wireless internet access, play a game of pool or grab a drink with friends at the re:mix communal lobby area and bar w xyz. The re:charge fitness center and splash, the indoor or outdoor pool, will give travelers options to de-stress and re-energize. Meanwhile, re:fuel by aloft, a one-stop food and beverage area will offer sweet, savory and healthy food, snacks and beverages to grab & go, 24-hours a day.
The first aloft hotels are targeted to open in 2008, with locations expected anytown/anywhere… For more information on aloft, please visit www.alofthotels.com.
Infused with the DNA of W Hotels, aloft is a new destination sensation featuring loft-inspired design, accessible technology and a stylish urban attitude. Starwood anticipates the first aloft hotels to open in 2008, with 500 properties worldwide expected by 2012.
About Starwood Hotels & Resorts, Worldwide Inc.
Starwood Hotels & Resorts Worldwide, Inc.® is one of the leading hotel and leisure companies in the world with approximately 850 properties in more than 95 countries and 145,000 employees at its owned and managed properties. Starwood® Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, Sheraton®, Westin®, Four Points® by Sheraton, W®, Le Méridien® and the recently announced AloftSM and ElementSM Hotels. Starwood Hotels also own Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.
This press release contains forward-looking statements within the meaning of federal securities regulations.
|Also See:||Starwood's Nine Brands Have 420 Hotels in its Global Pipeline/ June 2007|