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Launches Customer-Centric Electronic Marketing Program |
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DELRAY BEACH, FL � June 26, 2007 � As customers'
expectations and demands increase within the hotel industry, Ocean Properties
Ltd. announces the launch of its new electronic customer relationship management
(eCRM) program for its properties across the United States and Canada.
In association with ZDirect Inc., a premiere email service provider (ESP)
specializing in the hospitality industry, Ocean Properties intends to establish
a competitive advantage by cultivating relationships with its guests offering
flexible, targeted and customer-centric strategies that deliver "the right
message to the right person at the right time." According to Loren Gray,
Director of eCommerce, "with our new email platform we can now deliver
a better customer experience by giving them exactly what they want, bring
guests back time and time again, and enhance value and return on investment
for our properties. We are very excited."
About Ocean Properties, Ltd. Hotels & Resorts
About ZDirect, Inc.
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Contact:
ZDirect, Inc.
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