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Ecole Hôtelière de Lausanne Conference Entitled “Hospitality
& Leisure: Business Advances & Applied Research”
Set for July 5-6, 2007



Lausanne, 27 June 2007 – On 5 and 6 July, the campus of the Ecole hôtelière de Lausanne will be hosting a conference entitled “Hospitality & Leisure: Business Advances & Applied Research”.  This conference will offer researchers and players in the hotel sector an opportunity to exchange their points of view on matters as enthralling as the development of the Chinese hotel industry, the latest innovations in the gambling sector or the hotel industry in times of crisis (political disturbances, terrorist attacks, etc.).  These two days, organised jointly by the Ecole hôtelière de Lausanne and the University of Indiana (USA), will alternate between plenary meetings and workshops and will bring together from all over the world personalities recognised in their respective sectors. 

The purpose of this conference, which will be devoted to advances in the hotel and leisure industry, will be to examine the added value of applied research in this sector and to define the advantages and the difficulties of the “ applied research - trade circles”  relationship.

Various workshops will be organised around this debate, inter alia, on topics such as: 

  • Human resources (How to attract and keep the best talents)
  • Innovation and creativity (Innovation in gambling or culinary products)
  • Environment (Integrating social responsibility into the hotel and leisure industries)
  • The new hotel and tourist challenges on the Chinese market.
All sorts of subjects, from placing one-arm bandits in the rooms of a casino in order to maximise profits to e-fitness, not to mention human resource management in periods of crisis, will be covered by famous specialists. The opening of this conference will be attended also by Mr. Peter Lorange, Chairman of IMD and professor of strategy, and Mrs. Sequaris, Chairperson of HOTREC (which represents hotels, restaurants and cafés at European level, embodies 36 national trade and employers' associations and defends the interests of the sector in 22 European countries). Mrs. Eva Brechtbühl, a member of the Management of Switzerland Tourisme will also be present. 

keynote speakers:

- Mrs. Marguerite SEQUARIS, CEO of HOTREC which is the trade association of hotels, restaurants and cafes in the European Union.

- Dr. Peter LORANGE, President of IMD and Professor of Strategy and holder of the Nestlé Chair. His areas of special interest are: Global strategic management, Strategic planning and Entrepreneurship for growth

- Mrs. Eva BRECHTBÜHL, member of the management of Swiss Tourism, and responsible for partnerships for the project “Enjoy Switzerland”

- Dr. John A. WILLIAMS has seventeen years experience in managing both chain restaurants and independent restaurants. Prior to joining the University of New Orleans as Director of the Lester E. Kabacoff School of Hotel, Restaurant and Tourism Administration, he had important responsibilities at Kansas State University and Virginia Tech. 

At a time when new technologies and new hotel markets are recording unprecedented growth, the Ecole hôtelière de Lausanne and the University of Indiana were keen on bringing the latest forecasts of applied research and recent developments in this area to the attention of professionals working in the hospitality industry. 
 
 
5 and 6 July on the campus of the Ecole hôtelière de Lausanne
Conference in English 

This Press release serves as an invitation 

For more details of the programme and to register: 
http://www.ehl.ch/ehl_research_ENG_HTML.htm
or call 021.785 13 28   Mrs. Myriam McAlinden

 

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Contact:

Annick Barbezat, Public Relations Officer
Ecole hôtelière de Lausanne, 
Le Chalet-à-Gobet, 1000 Lausanne 25
Tel. 021.785 13 49
E-mail: Annick.Barbezat@ehl.ch

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