News for the Hospitality Executive
|CHICAGO – April 23, 2007 – Preferred Hotel Group reports
record sales and performance during the first quarter 2007. Overall
sales have increased significantly year over year across all four of the
Preferred Hotel Group’s family of brands: Preferred Hotels® & Resorts,
Preferred Boutique, Summit Hotels & Resorts and Sterling Hotels. Group
sales have been especially strong, more than doubling in the past year
as a result of major investments in seasoned sales people and new technology
such as Preferred’s Group Leadshare System. The company’s Preferred Hotels
& Resorts brand, whose portfolio includes some of the world’s most
prestigious properties, grew by 13 new members and 2,995 hotel rooms in
major international cities across the globe.
“We are very focused on delivering what our member hotels expect, sales and innovation,” said John Ueberroth, Chairman and CEO, Preferred Hotel Group. “Our commitment to consistently improving performance has attracted some incredible properties in recent months and we’re proud to be their partner of choice.”
Preferred Hotels & Resorts’ high-tracking performance is drawing landmark properties such as The Greenbrier and encouraging new member growth in key international markets such as France and Italy. Most recent additions to the brand:
“While researching representation for 155 VIA VENETO Boutique Hotel Roma, we found Preferred Hotels & Resorts shared our concept of luxury, and we like that the brand is expanding within the global markets we are focused on,” said Managing Director Amedeo Ottaviani. “We are excited to be part of Preferred Hotels & Resorts’exclusive membership and look forward to extending 155 VIA VENETO’S hospitality to our Preferred guests."In total, 33 hotels and resorts were added across all four brands during the first quarter of 2007 for a total of 5,266 hotel rooms. Preferred Hotel Group now counts 393 members among its family of brands. In addition to new member growth this quarter, the I Prefer™ Global Guest Benefit Program has continued its rapid pace of expansion, reaching more than 60,000 travelers worldwide in well under a year. To date, enrollees have spent more than $6 million at member properties in more than 60 countries around the world.
Preferred Hotel Group is a global leader in the hospitality industry. This creative, cutting-edge company is designed for a new era in travel – an era in which travelers embrace the individuality of distinctive hotels and resorts – yet desire a consistent commitment to excellence. The four brands of Preferred Hotel Group represent a collection of the finest hotels in the world and include Preferred Hotels® & Resorts, (www.preferredhotels.com); Preferred Boutique (www.preferredboutique.com); Summit Hotels & Resorts (www.summithotels.com); and Sterling Hotels (www.sterlinghotels.com).
Preferred Hotel Group
|Also See:||Royal Plaza on Scotts Singapore Named Hotel of the Year Asia Pacific 2005 by the Preferred Hotel Group / February 2006|
|Preferred Hotel Group Recognizes Efforts of Nine Hotels Toward Community Service, Philanthropy and the Environment / November 2006|
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