86% at Full-service Hotels and 72% at Limited-service Hotels
|NEW YORK, April 3, 2007 - Based on the cost of providing hotel products
and services compared to the amounts paid by the guests, PricewaterhouseCoopers
estimates that in the past decade, value received by customers has averaged
approximately 86 percent at full-service hotels and 72 percent at limited-service
hotels. Good value is considered to be 50 percent, which means the customer
receives at least 50 percent more in value than the amount paid. PricewaterhouseCoopers
research and analysis was based on Smith Travel Research data
PricewaterhouseCoopers estimated the percentage value received by customers by estimating the ratio of "outputs" received by customers from the hotel in the form of cost of services to "inputs," which are the amounts paid for hotel services.
A major component of the high value in full-service hotels is food and beverage. Other components, which have contributed to increased value in full-service hotels include entertainment options and property maintenance and upkeep.
PricewaterhouseCoopers finds that amenities and services like communication and security have now become critical success factors for all hotels, regardless of the level of service, price or location.
"The purchasing power, effective real estate use, efficient use of employees, economies of scale and specialization of services create excellent value for consumers," says Bjorn Hanson, Ph.D., a principal in the Hospitality & Leisure practice of PricewaterhouseCoopers.
The graph below illustrates the trend of value that customers have received from full-service and limited-service hotels in the past 11 years.
Trend of Value Received by Lodging Customers - 1995 to 2005
Source: PricewaterhouseCoopers LLP.
PricewaterhouseCoopers (www.pwc.com) provides industry-focused assurance, tax and advisory services to build public trust and enhance value for its clients and their stakeholders. More than 140,000 people in 149 countries across our network share their thinking, experience and solutions to develop fresh perspectives and practical advice. “PricewaterhouseCoopers” refers to the network of member firms of PricewaterhouseCoopers International Limited, each of which is a separate and independent legal entity.
|Also See:||Hotels Charging Fees and Surcharges for Just About Anything; PwC Forecasting 7% Increase for U.S. Lodging Industry in 2006 / March 2006|
|Record Hotel Demand for 2006 Year End Holiday Travel / PricewaterhouseCoopers / November 2006|