IRVING, Texas, April 2, 2007 - Beginning today, Omni Hotels' guests
will wake up to the aroma of fresh berries along with their daily issue
of USA TODAY for the next six months. As part of Omni's innovative sensory
activation mission, the luxury hotel brand has forged a partnership with
the nation's top-selling newspaper to stimulate the sniffer by attaching
a special berry-scented sticker to each issue.
The luxury hotel brand and USA TODAY developed the sticker as a nod
to the scratch-and-sniff stickers that many of its guests remember from
childhood. The sticker is exclusive to Omni Hotels and is the first and
only scented sticker to accompany an issue of USA TODAY. The top layer
of the two-ply sticker invites people to start their day with a freshly
brewed cup of coffee and guests can pull back the first layer to activate
the berry scent and reveal the end of the message which encourages a fresh
muffin. The sticker distribution will run from April 2 to September 28,
2007.
"This fun, unique sticker is a great way to greet our guests each morning,"
said Caryn Kboudi, vice president of corporate communications for Omni
Hotels. "We are literally adding to a memorable experience for our guests
along with their morning delivery of USA TODAY."
Omni Hotels' continues to expand its Morsel's cafes, which offer fresh-
brewed coffee and specialty drinks, delicious pastries, cookies and other
snacks. The coffee shops are located in approximately 15 hotels and resorts
across North America and provide guests the opportunity to purchase coffee
and snacks while on-the-go or to enjoy in a casual setting.
About USA TODAY
USA TODAY, the nation's top-selling newspaper, will be celebrating
its 25th anniversary on September 15th, 2007. It is published via satellite
at 36 locations in the USA and at four sites abroad. With a total average
daily circulation of 2.3 million, USA TODAY is available worldwide. USA
TODAY is published by Gannett Co., Inc. The USA TODAY brand also includes:
USATODAY.com, an award-winning news and information Web site that is updated
24 hours per day; USA TODAY Sports Weekly, a magazine for enthusiasts of
professional football and baseball; and USA TODAY LIVE, the television
arm of the USA TODAY brand that brings the spirit and quality of the newspaper
to television.
About Omni Hotels
Omni Hotels was recently ranked "Highest in Guest Satisfaction Among
Upscale Hotel Chains" in the J.D. Power and Associates 2006 North America
Hotel Guest Satisfaction Study(SM) for the second year in a row*. The brand
creates compelling, memorable guest experiences by tempting the senses
in innovative ways, surrounding them with a balanced blend of scents, sounds,
sights, textures and tastes. Omni Hotels offers luxury accommodations at
40 hotels and resorts in leading business gateways and leisure destinations
across North America. From exceptional golf and spa retreats to dynamic
business settings, each location features four-diamond services, including
award-winning signature restaurants, Wi-Fi connectivity and unique fitness
options. Omni's mission for total customer service is further supported
by its "Power of One" program that empowers associates to make on-the-spot
decisions to meet or exceed guest expectations. Guests can locate hotels
and book accommodations by visiting http://www.omnihotels.com or by calling
1-800-THE-OMNI.
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