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 New Image for the Grand Hotel Villa Medici in Florence; 
Adding a Modern Look to the 18th Century Palazzo

Florence, April 2007 – Spring brings important news at the Grand Hotel Villa Medici in Florence, which for the new season has granted itself a new identity, modern, fresher and lighter. Elegance and tradition, that have that have made famous the hospitality of this historical palace dating back to the 18th century and that now leave the space for a contemporary style, thought to give the hotel a brand new look and a complete facelift.
 
An important renovating touch the one that has involved the property part of the Sina Fine Italian Hotels chain in the heart of Florence that has redesigned the image of the large hall, the reception and concierge area as well as the lifts and boutique, in order to blend these areas with the look of the modern Jockey Bar already renovated in 2005.

History, tradition and class have been for ever a symbol of this important area of the hotel, and these changes make the ambience softer and elegant, offering guests a contemporary vision of the ground floor without loosing the past elements that the hotel is so proud of. 
 
The atmosphere that welcomes guests is made lighter and pleasant through the reinterpretation in modern key of those distinctive elements the hotel is known for, together with the use of pastel colours, elegant and comfortable materials such as wood, leather and stylish decorations of the highest quality.
 
Even the space has gained a new meaning: the hall from square is now octagonal, whilst the central dome has been better defined. The result is a lighter space where particular importance has been given through the chromatic differentiation of the large carpet rug decorated with a central ramage in grey and brown tones, colours also used in the floor decoration of the adjacent spaces.
 
To the right of the hall is the bar gallery already refurbished during 2005. A trendy meeting corner,  The Jockey Bar is a favourite spots of the hotel: looking out to the gardens and swimming pool offers the ideal place where enjoy an aperitif or a quick and tasty snack.
 
Boiserie in lacquered wood, leather, lighter architectural additions in plasterboard with a neoclassical look: these are the new elements that the hotel presents.
 
A new image then, totally reinvented the one offered by the Grand Hotel Villa Medici. Member of The Leading Hotels of The World, the historical SINA hotel has already expressed a strong sign of change with the renovation of 15 rooms into contemporary style. A choice dictated by the intention to offer its guests the option to chose between classical or more modern looks depending on taste or personal preference.
 
For those who wish to pleasure themselves with the luxury of a spectacular view over Florence, the seven Penthouse suites on the top floor overlook a large terrace where guests can enjoy the unique view. Beside the "Royal Suite" of which its central hall is protected by the Belle Arti, the Italian Cultural and Arts Ministry, the Grand Hotel Villa Medici also has a beautiful suite with private plunge pool on its terrace.
 
The renowned Lorenzo de’ Medici restaurant, where the typical Tuscan cuisine has been reinvented with the chef’s original touch and creativity is complemented by the new "Conservatory" overlooking the gardens and swimming pool that function as a beautiful green frame in the heart of the city.

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Contact:

Sina Fine Italian Hotels
Raffaella Manca
Public Relations Manager
c/o Hotel Bernini Bristol
Piazza Barberini, 23 - 00187 Roma
tel +39 06 488933259
pr_communication@sinahotels.it

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Also See: Venice, Rome, Florence and Milan Manage to Achieve Some of the Highest RevPARs in the World; the Italian hotel market / Deloitte / April 2004
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