The I Hate Cold Calls Web Cast II - / Carol Verret / April 2007

Carol Verret Consulting
and Training
Consulting
Training Seminars

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The "I Hate Cold Calls" Web Cast II -
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Creating Communities of Clients

April 9, 2007 - What if you could walk into an association meeting and there were no other hotel sales people in the room? What if you were the only hotel sales person in a room full of potential prospects and influencers?

Our Customers want to buy but they don't want to be sold! Find out how to stay in touch and create a community of clients and prospective clients so that they think of you when they are ready to buy. This web cast will outline the steps to become a valued resource to your clients, get your name and property out there in a way that they remember you.

"Hotel sales people struggle with how to stay in touch with prospects and clients when that trace date comes up and the client is familiar with the property," says Carol Verret. "This method allows a sales person to develop New Business prospects and stay in touch with current accounts creatively, without always pushing the product."

Following this web cast, participants will be able to:

Locate associations in which potential and current clients participate
Present themselves as 'experts' in providing information these people need to know to do their jobs better
Find association newsletters where ads are cheap and where no competitors advertise
Develop content that gets client's and prospect's attention
Re-purpose content for multiple outlets
Solidify communities of prospects and clients to build and retain loyalty

Who should attend? General Managers who manage the sales effort, Directors of Sales who want to take their sales process to the next level, sales managers who want to target and penetrate their markets or territories more effectively.

This is the second in a series of programs outlining the steps of the new Paradigm of Sales. Click here to register for the April 20 web cast on this exciting approach!

The fees are $129 for an individual program and $109 for more than one.

If you have already attended the first, $10 will be credited back to you for attending the second. There will be four in the series. The program is offered on:

April 20, 2007 at
1:00pm Eastern time/ 10:00am Pacific Time.

Click here to register.

Carol Verret And Associates Consulting and Training offers training services and consulting in the areas of sales, revenue management and customer service primarily but not exclusively to the hospitality industry. To find out more about the company click on www.carolverret.com. To contact Carol send her an email at [email protected] or she can be reached by cell phone (303) 618-4065.

**Contact:**
Carol Verret, Consulting and Training Carol Verret 5910 S. University #C-18, PMB 374 Greenwood Village, CO 80121 Telephone: (303) 618-4065 [email protected] Web Site: http://www.carolverret.com/ Email: [email protected]

Also See:	The Jigsaw Puzzle � The Fit of the Revenue Management and Internet Group Sales Pieces / Carol Verret / April 2007
	The 'I Hate Cold Calls' Web Cast - The New Paradigm of Sales! / Carol Verret / February 2007
	Hate Cold Calls? - Discover the New Paradigm of Hotel Sales / Carol Verret / January 2007
	Issues in Hotel Sales Training - Metics for Success / Carol Verret / December 2006
	Is the Party Over?; The Challenge of Decreasing Hotel Room Demand / Carol Verret / October 2006
	The Habits of Highly Successful Hotel Sales People Ramp Up for 2006! / Carol Verret / September 2006
	Identifying the WIIFM Factor � The Essential of Hotel Sales Success / Carol Verret / August 2006
	Revenue Management for Hotel GMs � What You Don�t Know Can Jump Up and Bite You! / Carol Verret / July 2006
	Feeding the Revenue Elephant; Hotel Revenue Management / Summer 2006
	The "Tipping Point" - Identifying the Touch Points in Hotel Sales / Carol Verret / May 2006
	The "Tipping Point" - Touch Points Make a Difference in Customer Service Training / Carol Verret / April 2006
	Selling Up! Taking Group Room Revenue to a New Level / Carol Verret / February 2006
	Revenue Management 2006; The Risks and Rewards / Carol Verret /January 2006
	Revenue Management and Group Sales - The Partnership Not the Disconnect / Carol Verret / November 2005
	Habits of Highly Successful Hotel Sales People / Carol Verret / September 2005
	Triple Witching Hour - The Marketing Plan, Revenue Management Strategy and RFPs for '06 / Carol Verret / August 2005
	"Smile" is a Learned Behavior - Creating a Culture of Customer Service / Carol Verret / July 2005
	Revenue Management Systems -- Considerations for Evaluation / Carol Verret / June 2005
	Disconnect -- Aligning the Revenue Management and Sales Strategies / Carol Verret / May 2005
	Independent Hotels & Resorts; Ride the Wave or Float with the Tide? / Carol Verret / March 2005
	Hospitality Sales Training Companies Reach Across the Competitive Playing Field to Combine Live Seminar Expertise with the Convenience of the Internet / Carol Verret / January 2005
	Revenue Management - The Challenge for Hotel Sales / Carol Verret / January 2005
	Hotel Sales Departments -- Issues in Processes and Functionality / Carol Verret / November 2004
	The GM'S Role in Revenue Management / Carol Verret / October 2004
	Transforming the Hotel Sales Organization; Alignment with the New Realities of Sales / Carol Verret / August 2004
	The Revenue Management Strategy - The Pre-Plan Marketing Plan / Carol Verret / July 2004
	Hotel Revenue Management this Summer - a Game of Skill, Art and Most of All Nerves / Carol Verett / May 2004
	What Do Meeting Planners Want? Hotel Sales Managers Want to Know! / Carol Verret / May 2004
	Revenue Management -- The Integration of Revenue Drivers / Carol Verret / March 2004
	CYBER SALES -- Hotel Sales in an Internet World is the New Reality / Carol Verret / February 2004
	The New Realities of Hotel Sales - Focus on Revenue Generation / Carol Verret / January 2004
	Hotel Sales -- Innovation in the Face of Limitations / Carol Verret / November 2003
	The Good News & the Bad News; Improving Economy = New Hotel Development / Carol Verret / October 2003
	Leadership - General Managers Managing the Sales Process / Carol Verret / October 2003
	When the Crystal Ball is Cloudy; Marketing Plans for 2004 / Carol Verret / July 2003
	Partnership of Sales and Technology; Using Tech Tools to "Sell" the Hotels / Carol Verret / July 2003
	Back to the Basics? The Basics of Hotel Sales Have Changed! / May 2003
	Creating Sales "HUNTERS": The Skill Sets Required in the New Hotel Sales Environment / April 2003
	Heightened Security Requires New Strategies in Hotels Sales / Carol Verret Consulting and Training / Mar 2003
	Revenue Recovery - Building The �A� Team in Sales / Carol Verret / January 2003
	Contingency Marketing Plan � War In Iraq! / Carol Verret / November 2002
	Playing the Rate Game - Positioning -- Positioning -- Positioning! / Carol Verret / October 2002
	The Rate Game - Playing to Win / Carol Verret / October 2002
	The Challenge of Marketing Independent Boutique Hotels / Carol Verett / August 2002
	Hotel Sales in a Limited Service Environment - The Rules Have Changed / Carol Verett / August 2002
	The General Manager�s Role in Sales -Chief Marketing Officer of the Hotel / Carol Verret / April 2002
	100% Market Share Penetration is Not Good Enough / Carol Verett / January 2002
	The Key to REVPAR Recovery � New Business Development / Carol Verett / December 2001
	Trash the 2002 Marketing Plan - And Just Start Over / Carol Verett / September 2001
	How to Use Consultants Effectively � A View From the Other Side / Carol Verret / August 2001
	How Soft Is Your Hotel's Economic Landing? / Carol Verret / Aprl 2001
	The �Value Proposition�: Marketing Yourself to Prospective Employees / Carol Verret / January 2001
	Generation Y: Motivating and Training a New Generation of Employees / Carol Verret / November 2000
	Why Customer Service Seminars Don't Work / Carol Verret / October 2000
	Creating a Culture of Customer Service / Carol Verret Consulting and Training / Sept 2000
	FAT, DUMB AND HAPPY � The Seasonal Boom and Bust Cycle / Carol Verret / August 2000
	Surf's Up - Ride the Wave or Miss the Boat -The Effective Use of Technology in Hotel Sales / Carol Verret / July 2000
	Measuring Effectiveness of Hotel Sales Departments / Carol Verret / June 2000
	Hotel Sales Training - The Need for Immediate Results / Carol Verret/ May 2000

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