News for the Hospitality Executive |
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SILVER SPRING, Md., April 3, 2007 - Worldwide lodging franchisor
Choice Hotels International (NYSE: CHH) today announced that it
has named Caroline Racine to the position of director, Caribbean franchise development. In her new role, Caroline will be responsible for increasing the brand awareness and distribution of Choice's 10 brands throughout the Caribbean via conversion and new construction opportunities. Her appointment follows Choice's signing of a three-year strategic alliance partnership with the Caribbean Hotel Association (CHA) that designates Choice as its exclusive lodging partner. A nine-year Choice employee, Racine previously was in the company's
worldwide sales and intermediary marketing division, where she led the
largest leisure partnership, AAA/CAA, as the primary interface with executives
and club presidents. Racine speaks French and Creole fluently and has a
Caribbean cultural heritage.
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Choice Hotels International, Inc.
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