the Nap Doctor, to Promote Benefits of a Good Nap
|WHITE PLAINS, N.Y.- March 8, 2007 - Are you one of the 75 percent of
adults who experiences daytime sleepiness? Studies show that over 50 percent
of adult Americans are sleep-deprived, affecting productivity, stress and
overall health. In keeping with the Four Points by Sheraton commitment
to spreading the gospel of life’s Simple PleasuresSM, the brand has partnered
with William A. Anthony**, Ph.D., also known as the Nap Doctor, to promote
the benefits of a good nap and celebrate the eighth annual National Napping
Day on Monday, March 12, 2007.
The Four Points by Sheraton brand is the official hotel sponsor of National Napping Day, which was created by Boston University Professor William A. Anthony**, Ph.D. and his wife Camille Anthony, president of The Napping Company, in 1999. National Napping Day follows on the heels of Daylight Savings Time when we all “spring forward” and lose a much-needed hour of sleep. Four Points is encouraging the public to make time for a little extra shut-eye and is sending thousands of weary travelers a virtual nap with tips on how to successfully sneak in a few extra winks.
Stop Stressing – Improve your Health and Take a Nap!
Did you know that the benefits of napping include increased alertness, lower stress levels, significantly reduced risk of heart disease and increased enthusiasm? Science has also shown that naps can have a positive effect on both mood and performance.
"Four Points is dedicated to spreading the benefits of a good nap with the sleep deprived public,” said Sandy Swider, vice president of Four Points by Sheraton. “There is nothing more satisfying and uncomplicated than a great afternoon nap and Four Points mantra is to share with the masses all of life’s simple pleasures, especially the ones that are good for you!”
“We applaud Four Points by Sheraton for recognizing the importance of taking the time to relax and recharge,” commented Professor Bill Anthony, Ph.D. “Four Points’ commitment to providing simple pleasures with little indulgences is a natural fit for National Napping Day.”
So what are you waiting for? Listed below is The Napping Company’s “Seven Habits of Highly Effective Nappers” to help you on your way to a better nap:
Starwood Hotels & Resorts Worldwide, Inc.
|Also See:||Starwood Details Clear Strategies for its 8 Brands; New Signature Service Elements Created in Each Brand / May 2006|