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. Accor
Top Hotel Group, Best Western Top Brand
�
Presented
in detail during the recent Global Lodging Forum in Paris, the ranking
of the
hotel brands and groups confirms the leadership of the Accor Group, far
ahead
of its competitors. Further down the list, the alliances and the
acquisitions
have shuffled the positions. The Spanish groups have experienced a
particularly
moving year 2006. � With
its strategy to develop a unique brand Best Western still keeps the top
of the
list in Europe. Hilton and Premier Travel Inn demonstrated also their
dynamism
in 2006 but not as much as Riu, the leisure hotel brand of TUI, which
jumps up
14%.
Growth
of the hotel
chains supply in the
European Union
Supply at January 1st
2007 Source :
MKG
Consulting Database � March 2007 According to the figures
collected by MKG Consulting,
the boost received by Europe�s chain supply followed through. The
supply grows
by 2.3%, for a positive balance of 262 hotels and 28,661 rooms. And the
majority of the ten leaders of Europe�s hotel industry continue to
expand their
network. The growth of the Top 10 continental groups brought the supply
to
19,342 rooms, or up 2.8 % and representing more than half of the growth
of all
the groups present in Europe.
.
2007
European Hotel Groups Ranking Supply at January 1st
2007
Source :
MKG
Consulting Database � March 2007 Accor is always solidly
positioned in first place of
this ranking. While two thirds of future rooms will be located in
countries
where the hotel industry is booming (China, India, Russia, Middle
East), Accor
is not ignoring a continent that is as strong as Europe in its
development
strategy. 2007
European Hotels Brands Ranking Supply at January 1st
2007
Source :
MKG
Consulting Database � March 2007 At Accor, throughout the
continent, economy and
hard-budget brands are the group�s priority. Ibis, as dynamic as ever,
thus
progresses by 3.3%. Brand work - segmentation within Mercure with the
creation
of the luxury label Grand Mercure, and the new image of the Novotel
brand �
caused a slight drop for these two banners, whereas Etap Hotel,
continues to
see its portfolio grow (+ 5.7%). After a period of
rationalizing its supply, Best
Western fully resumed growth with the affiliation of ten or so hotels
in
Germany, Italy and Sweden. Nonetheless it is in France and the United
Kingdom
that the greatest number of openings was recorded. The American group
thus grew
by 2.8% beginning 2007.
2006 will be a milestone
year, marking Express by
Holiday Inn�s tenth years in Europe. This year the economy brand
confirms its
high growth potential (+5.3%). Its elder Holiday Inn is down (-1.5%),
primarily
due to the end of certain management contracts within the framework of
its
policy for selling hotel walls. Starwood Capital�s buyout
of the number-two French
group led to a period of repositioning at Louvre Hotels. The end of
affiliations with the Concorde brand and the withdrawal of Kyriad
explain the
group�s drop this year. These losses were not compensated for by the
slight
growth of the economy brands Premi�re Classe (+0.8%) and Campanile (+
0.4%).
Consequently, Louvre Hotels is surpassed in the ranking by Hilton,
which
becomes the fourth European hotelier. The Hilton brand saw its
supply expand with eight
upscale properties, including 2 in the United Kingdom. 2006 will have
been
Hilton�s Italian year. American groups firmly established on the
European continent
continue to see their supply grow the way Starwood did (+ 3.7 %). The
difficulties encountered by the group Choice Hotels Europe led to a
global
reorganization of the American franchiser�s strategy in Europe. In the
future,
the group should be able to move ahead again and stem the drop in
affiliations
experienced by its leading brands Comfort (-3.0%) and Quality (-5.0%). Spain also had a lively
2006. Spain�s real estate
market is recovering. Thus, like the other leaders on the sector, the
Spanish
group Sol Melia launched an asset disposal strategy. Spanish hoteliers
show
particularly dynamic development in 2006: Iberostar, Barcelo, Silken
but also
Riu Hotels (+13.9%), the brand belonging to TUI which is reinforcing
its
presence in the Iberian peninsula to become the number-ten brand in
Europe. But
what was decidedly most striking is their compatriot NH Hoteles. The
group rose
to eighth position. After Astron in Germany, then the Krasnapolski and
Golden
Tulip in the Netherlands, NH Hoteles pursues its external growth
strategy and
the development of a network in Italy. Its subsidiary NH Italia took
control
over Jolly Hotels and its forty hotels. This rise to the top was
expected as NH
already owned 20% of shares in Jolly. Another group center
stage in 2006 is Rezidor. As
proof of its dynamism, the group completed an important stage in its
history by
entering the Stockholm stock exchange. The master franchiser of brands
in the
Carlson group officially became The Rezidor Hotel Group in the last
quarter last
year. Its ex-owner SAS put its 75% on the market. Carlson took
advantage of
this entry into the market to increase its holdings in Rezidor from 25%
to 35%.
Rezidor continues to actively develop the Radisson (+3.8%) and Park Inn
(+6.7%)
brands.
The British hotel
industry is bubbling. The excellent
results of the United Kingdom�s hotel industry is breeding envy. The
investment
fund Dubai Investment Capital, an emanation of Dubai Holdings belonging
to the
Emirate�s royal family, resumed operations of the chain Travelodge and
its 290
properties in Permira. This acquisition surpassed one billion euros and
Dubai
Investment has ambitions for Travelodge (+6.0% in 2006). The investor
plans to
carry the latter up to the top step of economy hotels across the
channel with
the Olympic Games in London in 2012. Travelodge will find
itself up against a sizeable
adversary in this race: Premier Travel Inn. When Travelodge was put up
for sale
it had attracted Premier Travel Inn�s owner, the Whitbread group. But
the high
price and the fear of finding itself in a monopoly caused it to
withdraw. Which
did not prevent the economy brand and number-eight European brand from
developing rapidly in 2006 (+ 6.9%). The growth perspectives of Premier
Travel
Inn continue to receive much attention, particularly from Starwood
Capital.
Methodology MKG Consulting is the European leader in consulting for the Hotel, Tourism and Catering sector, and has the largest hotel database in the world outside the USA, with a good representation of all the hotel segments. The monthly program of MKG database is based on a sample of 10 000 corporate chain hotels, representing 1 000 000 rooms.. |
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Contact: Georges Panayotis 33 (0)1 56 56 87 90 [email protected] |
Also See: | 2004 European Ranking of Hotel Groups; Best Western Holds Top Position of 25 Brands in Europe / MKG Consulting / February 2004 |