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The Repositioning of the Flagship ANA Hotel Tokyo to ANA InterContinental Tokyo
the First of 13 ANA Hotels Scheduled for Rebranding
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Tokyo, 19 March 2007 – IHG ANA Hotels Group Japan, the hotel operating joint venture formed by IHG and ANA, today announced plans to co-brand and enhance 13 hotels in Japan currently trading under the ANA brand. All hotels will undergo product, service and operational enhancements and will be progressively co-branded as either ANA InterContinental, ANA Crowne Plaza or ANA Holiday Inn hotels. IHG ANA Hotels Group Japan is committed to ensuring that the co-branding and enhancement efforts bring about significant benefits to hotel guests, corporate clients and events planners from Japan and globally.  

Co-branding activities will kick off with the repositioning of the flagship ANA Hotel Tokyo to ANA InterContinental Tokyo on 1 April 2007. Other hotels to be co-branded include:

  • The Strings Hotel Tokyo to The Strings by InterContinental Tokyo in May 2007.
  • Six ANA Hotels across Japan will be co-branded as ANA Crowne Plaza hotels by December 2007. These hotels will be known as ANA Crowne Plaza Narita, ANA Crowne Plaza Hiroshima, ANA Crowne Plaza Chitose, ANA Crowne Plaza Toyama, ANA Crowne Plaza Kanazawa and Harborview Okinawa by Crowne Plaza. 
  • By 2008, ANA Hotel & Resort Ishigaki will be co-branded as ANA InterContinental Ishigaki Resort and ANA Hotel Osaka as ANA Crowne Plaza Osaka
  • Manza Beach Hotel & Resort will be co-branded as ANA InterContinental Manza Beach Resort in 2009. 
The ANA InterContinental hotels will join IHG’s existing network of 148 InterContinental Hotels & Resorts properties worldwide in providing guests with a unique blend of luxury, with authentic local knowledge and experiences. Meanwhile, those bearing the ANA Crowne Plaza brand will offer stylish, sophisticated and innovative products and services targeted at meetings, weddings, social interactions and celebrations.

Chris Moloney, chief executive officer, IHG ANA Hotels Group Japan, said: “The pace of our co-branding effort means that we are serious about making our hotels the preferred choice among guests, corporate clients and event planners across Japan. Our key focus now is on gaining even deeper insight into the needs and expectations of our customers in order to further enhance our product and service offerings. Our co-branded hotels will gain more of an international flavour while still maintaining the essence of Japanese hospitality that has made ANA the number one hotel brand in Japan.” 
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ANA InterContinental Tokyo
formerly ANA Hotel Tokyo
12-33,Akasaka 1-chome,Minatoku, 
Tokyo 107-0052, Japan
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The Strings by InterContinental Tokyo
formerly Strings Hotel Tokyo
Shinagawa East One Tower, floors 26-32, 
2-16-1 Konan, minato-ku, 
Tokyo , Japan
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Current and co-branded hotel names:
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Current Hotel Name 
Co-branded Hotel Name
ANA Hotel Tokyo  ANA InterContinental Tokyo
The Strings Hotel Tokyo  The Strings by InterContinental Tokyo
Manza Beach Hotel & Resort  ANA InterContinental Manza Beach Resort
ANA Hotel & Resort Ishigaki  ANA InterContinental Ishigaki Resort
ANA Hotel Narita  ANA Crowne Plaza Narita
ANA Hotel Hiroshima  ANA Crowne Plaza Hiroshima
ANA Hotel Chitose  ANA Crowne Plaza Chitose
ANA Hotel Toyama  ANA Crowne Plaza Toyama
ANA Hotel Kanazawa  ANA Crowne Plaza Kanazawa
Okinawa Harborview Hotel  Harborview Okinawa by Crowne Plaza
ANA Hotel Osaka  ANA Crowne Plaza Osaka
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ANA Hotel Hakata and ANA Hotel Sapporo are also scheduled for co-branding. One is proposed to become ANA Crowne Plaza and the other as ANA Holiday Inn. Studies are currently underway to agree on optimal co-branding in light of market requirements and refurbishment works needed for both hotels.

About IHG ANA Hotels Group Japan

IHG ANA Hotels Group Japan is the largest international hotel operator in Japan, with a combined estate of 42 hotels and more than 12,000 rooms across Japan. The company was formed on 1 December 2006 as the hotel operating joint venture of IHG, the world’s largest hotel group by number of rooms, and ANA, Japan’s leading airline. More information is available at www.ihganahotels.com.

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Contact:

Charles Yap
  IHG Asia Pacific
+65 9829 0310
charles.yap@ihg.com

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Also See: InterContinental Hotels ANA Hotels Sign a Hotel Operating Joint Venture Creating the IHG ANA Hotels Group Japan; ANA Hotels to Be Re-branded to ANA-InterContinental, ANA-Crowne Plaza or ANA-Holiday Inn / October 2006
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