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Managing Director of Hilton HHonors to Keynote at
 EyeforTravel's North American Marketing Conference

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On the 9-10 May in Miami senior marketing executives from America’s leading travel companies will discuss the latest trends in CRM, Branding and Loyalty at EyeforTravel's Sales and Marketing in Travel 2007.  Adam Burke, SVP and Managing Director of Hilton HHonors Worldwide, will open the second day of this well-established event with a keynote presentation detailing the practical challenges of implementing a truly integrated CRM strategy.   He will explain how Hilton HHonors leverage customer information and personalization to maximum affect and strike the optimum balance between technology and personal interaction.   Over 100 people have already registered to attend this event, scroll down to see a full list of attendees.


To see a full conference agenda and a list of speakers click here

 

Following the keynote presentation by one of the world’s most successful loyalty programs, the airlines and online travel agencies will give their opinion on the best way manage customer relationships.  The VP of Online Marketing for Orbitz and the Director of CRM for Delta Air Lines will be joined by Max Starkov from Hospitality e-Business Strategies.  They will reveal how they have optimized their CRM strategies to retain customers as well as giving their expert predictions on the future of CRM. 

 

To request a PDF brochure for this event click here

 

Another session will examine how travel companies build brand loyalty by delivering on the brand promise.  TripAdvisor, InterContinental (tbc) and Transat Distribution Canada will come together to demonstrate how delivering the brand promise has improved their customer retention levels.  With branding such a crucial part of online marketing, travel companies need to be consistent with brand message if they want to manage the customer experience and build loyalty. 

 

With a whole day of this two day event dedicated to consumer-centric marketing, anyone involved in branding, CRM or loyalty marketing will gain a tremendous competitive advantage by attending.  Through a variety of keynote presentations, panels and case-studies delegates will be able to benchmark their CRM strategy and fine-tune it to increase profitability. 

 

As well as focusing on CRM issues, Sales and Marketing in Travel USA 2007 will also examine best practices for managing online content.  On the first day there will be sessions on search engine optimization, content management and user-generated content as well as a presentation on emerging markets by Wyndham Hotels.  Other speakers include Westjet, Yahoo!, Hyatt, Carnival, SideStep and Starwood.  For a full agenda click here.  

 

Register before 6th April and save money on the price of your conference pass.  For a list of prices and to register click here or send an email to: helen@eyefortravel.com

 

Contact:

Helen Raff

EyeforTravel

helen@eyefortravel.com

+1 773 929 4032

 

 

Company

Job Title

AAA National

Managing Director of Strategy and Plans

Adworkshop

Internet Department Director

All-Travel

VP Operations

All-Travel

VP, Marketing

AOL Travel

Director and General Manager

Avenue A/Razorfish

Vice President

Bahamas Tourist Office

Sr. Mgr. Tour & Travel

Bahamas Tourist Office

Director

Bahamas Tourist Office

Director

Bahamas Tourist Office

Director

Barcelo Hotels & Resorts

Senior Director Sales & Marketing

Boca Consulting Group

Principal Consultant

Carnival Cruise Lines

Senior Internet Analyst

Carnival Cruise Lines

VP Marketing Services

CC Africa

Online Marketing Manager

Clickthinking

Director

Delta Air Lines

General Manager - Direct Marketing

Delta Air Lines

Director Customer Relationship Management

Disney Destinations

eProduction Services Manager

dRV Public Relations

CEO

E-proDirect & MeetingMart

Account Manager

Estancia La Jolla Hotel & Spa

CRM

Evodow, Inc

President

Explorica

Director of Marketing

Explorica

Vice President Marketing

Farecast

VP Marketing and Product

Frommer's Travel Guides

Director, E-Business Development

Gannett Pacific Publications

Director of Online and National Sales

Highgate Hotels

Regional Director - Revenue & Distribution

Highgate Hotels

Vice President - Revenue & Distribution

Hilton HHonors

SVP & Managing Director

Hilton Hotels Corporation

Director, CRM/Customer Loyalty

Hilton Hotels Corporation

Director, eDistribution Marketing

Home&Abroad.com

CEO

HoneymoonWishes.com

CEO

Hospitality e-Business Strategies

President & CEO

Hoteles Solaris de Mexico

E Commerce Manager

Hotels.com

Manager Hotel Evaluations/Consumer Reviews

Hyatt

Director eCommerce

ICE Portal

President

Integrative Logic

Account Manager

Integrative Logic

Director of Travel and Leisure

Interval International

Director of Marketing

Lodging Interactive

Founder and President

Lodging Interactive

V.P. Business Development

Lonely Planet Publications

Partnership and Licensing Director

Marriott

Director of Marketing Communications

Microsoft

Director

Microsoft

Search Media Analyst

Microsoft

Senior Search Media Analyst

Norwegian Cruise Line

Manager of Operations

Orbitz

VP Online Marketing

Payless Car Rental

Director of Relationship Management

Prism Hotels & Resorts

Corporate Director of Revenue Management

Pueblo Bonito Hotels And Resorts Mexico

Director of Business Development

RealTravel

CEO

Royal Caribbean Cruises, Ltd.

Director, CRM Business Integration

Royal Caribbean International

Manager, Interactive & Direct Marketing

schmap, inc.

VP Biz Dev

ShermansTravel Media

Advertising Director

SideStep

VP TravelPost.com Sidestep

Signature Travel Network

Vice President, Internet Business Solutions

SinglesCruise.com

Director

Skylink voyages

CEO

Sol Melia Hotels and Resorts, The Americas 

Director Online Marketing

Solaris Hotels

Director

Solaris Hotels

Director

Solaris Hotels

Director

Solaris Hotels

Travel Agency Manager

Sound Hospitality Management

Vice President of Sales

Starwood Hotels and Resorts Worldwide

Director of SPG Interactive Marketing

TG Madison

Account Supervisor

The Crane

Marketing Manager

The Hertz Corporation

Advertising & Web Marketing Manager

Tishman Hotel Corp

Director Internet Development

Transat Distribution Canada

Director of Marketing

Travelocity

Director of Marketing

Travelocity

Merchandising Coordinator

TripHub

VP Marketing

Tripso Inc

Columnist

Tripwiser

CEO

Vail Resorts

Director of Corporate Marketing

Vangarde Solutions

Electronic Marketing Specialist

Vision Critical

Marketing Coordinator

Walt Disney Parks and Resorts

Business Manager

Westjet

Director, Web Business

WestJet Airlines

Executive Vice President, Commercial Distribution

Westmont Hospitality Group - Canada

Executive Director Revenue Optimization

Wisco Hotel Group

Vice President of Sales & Marketing

Wyndham Hotel Group International

VP International Marketing and Strategy

Wyndham Vacation Ownership

Director

Wyndham Vacation Ownership

Senior Director

Yahoo Search Marketing

Senior Director Search Marketing Travel Category

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