Managing Director of Hilton HHonors to Keynote at EyeforTravel's North American Marketing Conference / March 2007

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News for the Hospitality Executive

Managing Director of Hilton HHonors to Keynote at
EyeforTravel's North American Marketing Conference

On the 9-10 May in Miami senior marketing executives from America�s leading travel companies will discuss the latest trends in CRM, Branding and Loyalty at EyeforTravel's Sales and Marketing in Travel 2007. Adam Burke, SVP and Managing Director of Hilton HHonors Worldwide, will open the second day of this well-established event with a keynote presentation detailing the practical challenges of implementing a truly integrated CRM strategy. He will explain how Hilton HHonors leverage customer information and personalization to maximum affect and strike the optimum balance between technology and personal interaction. Over 100 people have already registered to attend this event, scroll down to see a full list of attendees.

To see a full conference agenda and a list of speakers click here

Following the keynote presentation by one of the world�s most successful loyalty programs, the airlines and online travel agencies will give their opinion on the best way manage customer relationships. The VP of Online Marketing for Orbitz and the Director of CRM for Delta Air Lines will be joined by Max Starkov from Hospitality e-Business Strategies. They will reveal how they have optimized their CRM strategies to retain customers as well as giving their expert predictions on the future of CRM.

To request a PDF brochure for this event click here

Another session will examine how travel companies build brand loyalty by delivering on the brand promise. TripAdvisor, InterContinental (tbc) and Transat Distribution Canada will come together to demonstrate how delivering the brand promise has improved their customer retention levels. With branding such a crucial part of online marketing, travel companies need to be consistent with brand message if they want to manage the customer experience and build loyalty.

With a whole day of this two day event dedicated to consumer-centric marketing, anyone involved in branding, CRM or loyalty marketing will gain a tremendous competitive advantage by attending. Through a variety of keynote presentations, panels and case-studies delegates will be able to benchmark their CRM strategy and fine-tune it to increase profitability.

As well as focusing on CRM issues, Sales and Marketing in Travel USA 2007 will also examine best practices for managing online content. On the first day there will be sessions on search engine optimization, content management and user-generated content as well as a presentation on emerging markets by Wyndham Hotels. Other speakers include Westjet, Yahoo!, Hyatt, Carnival, SideStep and Starwood. For a full agenda click here.

Register before 6^th April and save money on the price of your conference pass. For a list of prices and to register click here or send an email to: [email protected]

Contact:

Helen Raff

EyeforTravel

[email protected]

+1 773 929 4032

Company	Job Title
AAA National	Managing Director of Strategy and Plans
Adworkshop	Internet Department Director
All-Travel	VP Operations
All-Travel	VP, Marketing
AOL Travel	Director and General Manager
Avenue A/Razorfish	Vice President
Bahamas Tourist Office	Sr. Mgr. Tour & Travel
Bahamas Tourist Office	Director
Bahamas Tourist Office	Director
Bahamas Tourist Office	Director
Barcelo Hotels & Resorts	Senior Director Sales & Marketing
Boca Consulting Group	Principal Consultant
Carnival Cruise Lines	Senior Internet Analyst
Carnival Cruise Lines	VP Marketing Services
CC Africa	Online Marketing Manager
Clickthinking	Director
Delta Air Lines	General Manager - Direct Marketing
Delta Air Lines	Director Customer Relationship Management
Disney Destinations	eProduction Services Manager
dRV Public Relations	CEO
E-proDirect & MeetingMart	Account Manager
Estancia La Jolla Hotel & Spa	CRM
Evodow, Inc	President
Explorica	Director of Marketing
Explorica	Vice President Marketing
Farecast	VP Marketing and Product
Frommer's Travel Guides	Director, E-Business Development
Gannett Pacific Publications	Director of Online and National Sales
Highgate Hotels	Regional Director - Revenue & Distribution
Highgate Hotels	Vice President - Revenue & Distribution
Hilton HHonors	SVP & Managing Director
Hilton Hotels Corporation	Director, CRM/Customer Loyalty
Hilton Hotels Corporation	Director, eDistribution Marketing
Home&Abroad.com	CEO
HoneymoonWishes.com	CEO
Hospitality e-Business Strategies	President & CEO
Hoteles Solaris de Mexico	E Commerce Manager
Hotels.com	Manager Hotel Evaluations/Consumer Reviews
Hyatt	Director eCommerce
ICE Portal	President
Integrative Logic	Account Manager
Integrative Logic	Director of Travel and Leisure
Interval International	Director of Marketing
Lodging Interactive	Founder and President
Lodging Interactive	V.P. Business Development
Lonely Planet Publications	Partnership and Licensing Director
Marriott	Director of Marketing Communications
Microsoft	Director
Microsoft	Search Media Analyst
Microsoft	Senior Search Media Analyst
Norwegian Cruise Line	Manager of Operations
Orbitz	VP Online Marketing
Payless Car Rental	Director of Relationship Management
Prism Hotels & Resorts	Corporate Director of Revenue Management
Pueblo Bonito Hotels And Resorts Mexico	Director of Business Development
RealTravel	CEO
Royal Caribbean Cruises, Ltd.	Director, CRM Business Integration
Royal Caribbean International	Manager, Interactive & Direct Marketing
schmap, inc.	VP Biz Dev
ShermansTravel Media	Advertising Director
SideStep	VP TravelPost.com Sidestep
Signature Travel Network	Vice President, Internet Business Solutions
SinglesCruise.com	Director
Skylink voyages	CEO
Sol Melia Hotels and Resorts, The Americas	Director Online Marketing
Solaris Hotels	Director
Solaris Hotels	Director
Solaris Hotels	Director
Solaris Hotels	Travel Agency Manager
Sound Hospitality Management	Vice President of Sales
Starwood Hotels and Resorts Worldwide	Director of SPG Interactive Marketing
TG Madison	Account Supervisor
The Crane	Marketing Manager
The Hertz Corporation	Advertising & Web Marketing Manager
Tishman Hotel Corp	Director Internet Development
Transat Distribution Canada	Director of Marketing
Travelocity	Director of Marketing
Travelocity	Merchandising Coordinator
TripHub	VP Marketing
Tripso Inc	Columnist
Tripwiser	CEO
Vail Resorts	Director of Corporate Marketing
Vangarde Solutions	Electronic Marketing Specialist
Vision Critical	Marketing Coordinator
Walt Disney Parks and Resorts	Business Manager
Westjet	Director, Web Business
WestJet Airlines	Executive Vice President, Commercial Distribution
Westmont Hospitality Group - Canada	Executive Director Revenue Optimization
Wisco Hotel Group	Vice President of Sales & Marketing
Wyndham Hotel Group International	VP International Marketing and Strategy
Wyndham Vacation Ownership	Director
Wyndham Vacation Ownership	Senior Director
Yahoo Search Marketing	Senior Director Search Marketing Travel Category

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