Hotel Online  Special Report
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Blue Square Studios' Hospitality Toolkit Builds Brand
with New Website for Elegant Hotels Group
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Phoenix, AZ (March 8, 2006) -- Blue Square Studios has created and launched a new website with significantly enhanced interactive features for Elegant Hotels Group in Barbados. The new website, www.eleganthotels.com, incorporates Blue Square Studios' proprietary Hospitality Toolkit to provide comprehensive e-commerce tracking, reporting and real-time modifications. 
 
The Elegant Hotels Group includes Crystal Cove Hotel, Turtle Beach Resort, The House, Colony Club Hotel and Tamarind Cove Hotel, as well as Daphne's Barbados, a sister to the well-respected Daphne's restaurant in London.  The new site incorporates an introductory landing page, individual pages for property descriptions and reservations and a page dedicated to Daphne's Restaurant. Phase Two of the project, in progress, will provide appealing, detailed content for a Barbados Destination Guide where prospective guests will access an interactive destination map that is driven dynamically through the Hospitality Toolkit. 

Blue Square Studios' Hospitality Toolkit platform provides simple content management, membership access, email campaigns for both members and prospects, marketing ROI tracking functions and an interface to other applications and systems. The Hospitality Toolkit gives Elegant Hotels' corporate sales and marketing team detailed campaign tracking and ROI reporting for all five of its properties' offline campaigns, search engine marketing, and the ability to track member conversions to their sources.

"The Elegant Hotels Group collection offers guests a choice of the most distinctive resort experiences in Barbados," said Michael Poynter, COO, Elegant Hotels Group. "In choosing Blue Square Studios as our e-commerce partner we found a company that helped us build online capabilities that no only reflect our brand positioning but also give us the tools to express our leadership in the market." 

"We are very pleased to be a integral part of the Elegant Hotels marketing team - having the opportunity to redefine their online brand and establish Elegant Hotels' leadership position among luxury hotels in Barbados," said Shane Ettestad, President and CEO of Blue Square Studios. "We pride ourselves on the industry leadership that makes Blue Square Studios the choice of discerning hospitality brands and makes our clients leaders in e-commerce marketing."

For more information, visit www.bluesqstudios.com, email sales@bluesqstudios.com or call 623.466.6611
 
About Blue Square Studios (www.bluesqstudios.com)
 
Blue Square Studios is a leading provider of web presence management solutions for the hospitality industry. By combining its Hospitality ToolkitTM with award-winning designs, Blue Square Studios delivers revenue-generating Web sites and extranets for clients of all sizes.  Clients range from small hotel chains/management groups to large hotel corporations (including Hilton, Hostmark Hospitality Group and Woodfin Suite Hotels); and from destination resorts and boutique hotels such as Sedona Resorts' Enchantment, The Amalfi Hotel in Chicago and the Portola Plaza Hotel to restaurant groups and stand-alone properties. Leading Hotels of the World  selected Blue Square Studios for its Leading Service Provider Network and so far this year the company has received the HSMAI "Golden Click" Award and two Web Awards from the Web Marketing Association. 

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Contact:

Stephanie Seacord
Leading Edge
135 Piscassic Road (Box 960)
Newfields NH 03856
T: 603-772-1835
F: 603-772-7066
sseacord@lemd.com
 

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Also See: Blue Square Studios wins HSMAI Adrian Awards For Excellence in Hospitality E-Marketing / March 2007
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Blue Square Studios' Hospitality Toolkit Builds Brand with New Website for Ultimate Resort Destination Club / November 2006
Blue Square Studios Wins Three Web Marketing Association Awards for Excellence in Hospitality E-Marketing / October 2006
Blue Square Studios Produces Dramatic Online Revenue Results for Portola Plaza Hotel / August 2006
Hotel Website Mythbusters: Search Engine Marketing is the Bait; Content Makes the Sale / Shane Ettestad / May 2006
Blue Square Studios' Hospitality ToolkitTM Levels the Web Presence Playing Field for Hotels / May 2006
Blue Square Studios Partners with Microsoft for Hospitality Toolkit 3.0 Release / April 2006
The Kahala Hotel & Resort Launches its New Website Brand on Blue Square Studios’ Hospitality Toolkit / March 2006
Web Marketing Association Awards Blue Square Studios for its Excellence in Hospitality E-Marketing / November 2005
Blue Square Studios Helps Dream Catcher Retreats, A Destination Club, Convert and Retain Members Utilizing the Hospitality Toolkit / October 2005
Blue Square Studios Names Eric Chapman VP of Sales / October 2005
Portola Plaza Hotel Experiences Rapid ROI with Blue Square Studios' Hospitality Toolkit and e-Marketing Services / June 2005
Blue Square Studios Partners with Specialized Providers to Enrich Hospitality Toolkit with Destination Content, Spa Booking Engine and On-line F&B Service / June 2005
Blue Square Studio Launches 2.2 Version of Rebranded “Hospitality Toolkit” at HITEC 2005 / May 2005
Hospitality eBusiness Strategies and Blue Square Studios Roll Out Internet Marketing Investment Survey for Hoteliers; Strategy to Develop ROI Benchmarks for Competitive Internet Marketing Investments / October 2004
Blue Square Studios Implements Custom Technology Solutions for Hilton Hotels' Food & Beverage Operations / June 2004
Four Vendors Demonstrate Live, Fully Automated Supply System to Distribution Channel Integration at HITEC / June 2004
Hostmark Hospitality Group Selects Hotel Site ToolkitTM and Starts by Launching the Edgy, New Amalfi Hotel Chicago / December 2003
Blue Square Studios Hotel Site Toolkit Selected as Core Internet Technology for LAuberge de Sedona / Sept 2003

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