Leading hospitality management company uses online marketing
to engage and educate customers and prospects
PHILADELPHIA (March 23, 2007) – ARAMARK Harrison Lodging (AHL), a leading hospitality management company for more than three decades, today announced it has launched a new interactive Web site, www.aramarkharrisonlodging.com.
AHL designed the new Web site to function as an online marketing tool
and to help educate guests and prospects of how the company provides enriching
experiences through its growing portfolio of conference centers, hotels,
parks and resorts nationwide.
The new visually engaging Web site includes animated tours, interactive maps, and downloadable brochures of all of the AHL destinations for vacation, meeting/business travel, wedding/social events and group tour. Forty Web sites featuring all of AHL’s properties have been updated as part of the redesign.
Guests can more easily access information relevant to their needs through the site’s new interactive activity module, which showcases what can be done at and around each property. The new layout and search function also enables Web site users to more easily explore vacations/getaways, meetings, weddings/social events and events/group tours.
Blue Square Studios, a Web site development firm based in Phoenix, Ariz., created the new site, which includes a Hospitality Toolkit that enables each of AHL’s properties to update their own sites. A special section also offers a preview to find just the right location for leisure and business clients of travel agents and meeting planners.
“Our new online presence brings the AHL portfolio of properties together and allows us the ability to truly cater to our customers by being able to provide them only the information they are looking for on a 24/7 basis,” said Weggeman. “We now have the ability to supply them with pertinent information immediately, while showcasing our management services, corporate citizenship and new brand.”
ARAMARK Harrison Lodging is a broad-based hospitality company with unique destinations across all facets of the lodging business. For more information, visit www.aramarkharrisonlodging.com.
About ARAMARK Harrison Lodging
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