Hotel Online  Special Report
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ARAMARK Harrison Lodging Launches New Interactive Web Site
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Leading hospitality management company uses online marketing
to engage and educate customers and prospects

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PHILADELPHIA (March 23, 2007) – ARAMARK Harrison Lodging (AHL), a leading hospitality management company for more than three decades, today announced it has launched a new interactive Web site, www.aramarkharrisonlodging.com.   

AHL designed the new Web site to function as an online marketing tool and to help educate guests and prospects of how the company provides enriching experiences through its growing portfolio of conference centers, hotels, parks and resorts nationwide. 
 
“As electronic marketing and Web site development continues to evolve, more and more individuals are obtaining their first impressions and market awareness via the Internet,” said Jeff Weggeman, vice president of sales and marketing for AHL. “In response, ARAMARK Harrison Lodging has created an interactive and informational site that helps educate visitors choose from our lodging collection while also providing a cohesive brand positioning platform for the company.”

The new visually engaging Web site includes animated tours, interactive maps, and downloadable brochures of all of the AHL destinations for vacation, meeting/business travel, wedding/social events and group tour. Forty Web sites featuring all of AHL’s properties have been updated as part of the redesign. 

Guests can more easily access information relevant to their needs through the site’s new interactive activity module, which showcases what can be done at and around each property. The new layout and search function also enables Web site users to more easily explore vacations/getaways, meetings, weddings/social events and events/group tours. 

Blue Square Studios, a Web site development firm based in Phoenix, Ariz., created the new site, which includes a Hospitality Toolkit that enables each of AHL’s properties to update their own sites. A special section also offers a preview to find just the right location for leisure and business clients of travel agents and meeting planners. 

“Our new online presence brings the AHL portfolio of properties together and allows us the ability to truly cater to our customers by being able to provide them only the information they are looking for on a 24/7 basis,” said Weggeman.  “We now have the ability to supply them with pertinent information immediately, while showcasing our management services, corporate citizenship and new brand.”

ARAMARK Harrison Lodging is a broad-based hospitality company with unique destinations across all facets of the lodging business. For more information, visit www.aramarkharrisonlodging.com. 

About ARAMARK Harrison Lodging 
ARAMARK Harrison Lodging, a division of ARAMARK, provides a wide range of professional services, including meeting and recreational support services to 50 conference and corporate training centers, specialty hotels, national and state parks, resorts and other tourist destinations throughout the United States.  ARAMARK Harrison Lodging is a single source provider for educational environments, event and meeting planning, premium dining needs and catering, on-site restaurants, retail merchandise sales and facilities management.  For more information on ARAMARK Harrison Lodging, please log on to www.aramarkharrisonlodging.com.  

About ARAMARK
ARAMARK is a leader in professional services, providing award-winning food services, facilities management, and uniform and career apparel to health care institutions, universities and school districts, stadiums and arenas, and businesses around the world. In FORTUNE magazine's list of "America's Most Admired Companies," ARAMARK has consistently ranked as one of the top three most admired companies in its industry as evaluated by peers and industry analysts since 1998. The company was also ranked first in its industry in the 2006 FORTUNE 500 survey. Headquartered in Philadelphia, ARAMARK has approximately 240,000 employees serving clients in 18 countries. Learn more at the company's Web site, www.aramark.com.

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Contact:

ARAMARK
David Freireich
215-238-4078
freireich-david@aramark.com

Amy Toosley
Allison & Partners 
619-533-7976
amy@allisonpr.com
 

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Also See: ARAMARK Harrison Lodging Funds Study to Track Industry Trends and Developments; Study conducted by PhoCusWright, Inc. projects $10.9 billion industry growth in 2007 / February 2007
ARAMARK Harrison Lodging Announces Additions To Its Management Team / October 2006
Lake Powell Resorts & Marinas Receives Prestigious Award for Pollution Prevention Efforts Award Presented by Utah Pollution Prevention Association And Utah Department of Environmental Quality / October 2006
Seven ARAMARK Harrison Lodging Conference Centers Receive Prestigious 2006 Pinnacle Awards / August 2006
ARAMARK Harrison Lodging's Hosted Executive Education Facilities Place High on Financial Times Executive Education List / July 2006
ARAMARK Harrison Lodging Survey Reveals Venue Selection Plays Critical Role in Overall Success of Meeting or Conference / June 2006
Scott Shontz Named Vice President of Development, ARAMARK Harrison Lodging / January 2006
ARAMARK Harrison Lodging Announces Strategic Alliance with Chief Learning Officer Magazine / January 2006
ARAMARK Integrates ARAMARK Harrison Lodging with its Parks and Resorts Business; Bruce W. Fears Named President, ARAMARK Harrison Lodging / September 2005
ARAMARK Harrison Lodging Assumes Management of Dodgertown Sports & Conference Center / August 2005
More Than Any Other Company…Eight ARAMARK Harrison Lodging Conference Centers Selected As 2005 Successful Meetings’ Pinnacle Award Winners / August 2005
Jeff Weggeman Appointed Vice President of Sales for ARAMARK Harrison Lodging / July 2005
ARAMARK Harrison Lodging Announces Promotions and Appointments in Mid-Atlantic Region / July 2005
Harrison Conference Center and Hotel, Princeton Forrestal Center Announces Two New Management Team Members / June 2005
The Manor Club at Glen Cove Debuts at Long Island’s Harrison House / June 2005
Colin Ankersen Appointed General Manager at Harrison Conference Center and Hotel, Princeton Forrestal Center / June 2005
Executive Education Programs Hosted at ARAMARK Harrison Lodging Facilities Rank High in Financial Times’ Top 50; UW-Madison Takes Top Honors / June 2005
Tom Nolan Promoted to Regional Vice President of ARAMARK Harrison Lodging / June 2005
ARAMARK Harrison Lodging’s Mike Fahner Appointed as Member of IACC’s Board of Directors / April 2005
ARAMARK Harrison Lodging’s Rizzo Conference Center Launches $18 Million Expansion to Double Its Size / April 2005
Jack Kealey, Senior Vice President of ARAMARK Harrison Lodging, Retires / March 2005
The Learning Center at Marlboro Becomes The Conference Center at Marlborough / March 2005
Local Charity Comes Up The Winner In ARAMARK Harrison Lodging Super Bowl Wager / February 2005
ARAMARK Harrison Lodging and Joan Eisenstodt Identify Five Developments to Watch in 2005 / January 2005
ARAMARK Harrison Lodging’s Jack Kealey Named Recipient of IACC’s Mel Hosansky Award For Distinguished Service / April 2003
Mike Fahner and Greg Wier Named to Vice President Posts with ARAMARK Harrison Lodging / September 2004
Merrill Lynch Conference & Training Center to Retain ARAMARK Harrison Lodging Management, Undergo Improvements and Name Change to Harrison Conference Center & Hotel -- Princeton Forrestal Center / Aug 2004
Built in 1925, ARAMARK Harrison Lodging's Colgate Inn in Hamilton, NY Undergoes Renovation / March 2004

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