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News for the Hospitality Executive

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.Newly Combined TravelCom Res-Expo 2007 to Focus on the
Most Important Facet of Buying Decisions: the Customer
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January 25, 2007 - Booking engines, dynamic packaging, search marketing, CRM… These may be the essential components to get in the race, but in today’s fast-paced online travel marketplace, you need more than that to get into pole position. 
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What’s 
Hot

Demand
User reviews
Niche content
Personalization
Customization
The newly combined TravelCom Res-Expo 2007 will take a rich and focused look at the central engine under the hood of all of these changes: the customer. The must-see e-commerce, travel distribution and technology event of 2007 will assemble engaging leaders and compelling visionaries to explore, debate and entertain what it takes to break away from the pack in today’s competitive customer-driven market. 
What’s Not
(so hot)


Supply
Supplier spin
Mass market
One size fits all
Pre-packaged
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Scheduled speakers include: 
  • Guy Kawasaki: A one-time chief marketing officer for Apple Computers working with Steve Jobs, Kawasaki is a riveting free-thinker who sees opportunities in unique ways. Get ready for an amusing hour, filled with unconventional insights and tips on how to see your world in a whole new way. 
  • Jeff Taylor: An entrepreneur at heart, Taylor was inspired by the massive post-retirement opportunities and started Eons.com with the mission to inspire boomers and seniors to live the biggest life possible.  Taylor's new mantra is, "Let's live to be 100 or die trying." 
  • Henry Harteveldt: Vice president and principal analyst, Forrester’s Research, Inc. As the leader of Forrester's worldwide travel industry practice, Henry analyzes and projects how consumer and business adoption of new technologies will impact the sale and purchase of travel services. 
Rich media, social networking and user-generated content are just a few of the emerging trends steering the buying decisions of online travelers and driving the to-do lists of travel marketers and technologists in 2007 and beyond.

Whether your goal is to gain insightful knowledge from the brightest minds in travel or to access the premier online travel technology showcase with leading vendors of travel technology and e-commerce services, you can’t miss this opportunity! 

Register today at
www.tia.org/travelcom_reg

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Contact:

General Manager: 
Vickie Singer, 
202.408.2141 or 
vsinger@tia.org

Exhibit Sales: 
Sarah Dickson, 
202.408.2134 or 
sdickson@tia.org


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