Choice Hotels has selected SoftBrands PORTfolio CRS and PORTfolio WBE to streamline its central reservations capability and simultaneously provide enhanced executive management information.

Over the years SoftBrands has become the preferred supplier for Choice Hotel properties across Europe. �SoftBrands Property Management System offers us access to a centralised system, allowing us to maximise our revenues and market share by delivering a consistent customer experience that helps to build customer loyalty,� said Anthony Murray, Group IT Manager, Quality Hotels & Comfort Inns.
 
PORTfolio�s wealth of customisable features allows hotel staff to keep operations flowing from one shift to the next. Hotel employees can easily track reservations, client history, room availability, rate levels, diaries, end of day, day-to-day communications, housekeeping and maintenance.   Staff can also operate in different currencies and languages, create reports and operate integrated accounts.

In addition, SoftBrands service was also a core factor in the decision making process for Choice Hotels.  �It is the personalities and a customer�s confidence in those installing, project managing and supporting the product that is equally important to us and SoftBrands understands this,� said Murray. As part of SoftBrands� commitment to its customers it maintains high standards of service with a 24x7x365 support team.

Michael Knight, general manager and vice president, Europe and Africa, SoftBrands, holds the relationship with Choice Hotels Ireland in very high regard. "The Irish market is very important to us and we truly value our relationship with Choice Hotels, which is a loyal customer. We work hard to earn that loyalty through our product development and our service levels. We are very proud to be associated with a rapidly expanding group and its use of our Central Reservation System and Web Booking Engine can only help reinforce our credibility in the Irish market."

The significant contract consolidates SoftBrands partnership with the premier hotel in Ireland and continues to strengthen the relationship between SoftBrands and Choice Hotels.

About SoftBrands
SoftBrands, Inc. is a leader in providing software solutions for businesses in the manufacturing and hospitality industries worldwide.  The company has established a global infrastructure for distribution, development and support of enterprise software, and has approximately 6600 customers in more than 100 countries actively using its manufacturing and hospitality products. SoftBrands, which has nearly 900 employees, is headquartered in Minneapolis, Minn., with branch offices in Europe, India, Asia, Australia and Africa.  Additional information can be found at www.softbrands.com

Publicly traded since 1996 (NYSE:CHH), Choice Hotels continues to lead the lodging industry as an innovative and growing company.

Christina Lanier
813 949 4153
Public Relations
[email protected]

Mehreen Qayum
 +44 (0) 118 935 8800
Marketing Manager, EMEA
[email protected]