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Vice President of Marketing |
 PHOENIX
- Best Western International today announced that Renee Ryan has been promoted
to the position of Vice President of Marketing. In her new position, Ryan
will direct the execution and delivery of brand marketing strategies, including
Gold Crown Club International (GCCI) and the Best Western Travel Card,
while continuing to oversee Field Marketing and Consumer Marketing programs
and initiatives.
Ryan brings more than 20 years of marketing experience to the position, which includes serving in similar marketing positions at other leading organizations. She most recently served as Managing Director of Field Marketing, Internal Communications, and Consumer Marketing at Best Western where she also oversaw the company's partnerships with NASCAR and AAA. Ryan joined the company in 2005 as Director of Field Marketing. "Throughout her tenure, Renee has demonstrated a thorough understanding
of Best Western's marketing objectives, along with strong leadership skills
that are key to the success of our marketing efforts and initiatives,"
said Dorothy Dowling, Senior Vice President of Marketing. "In her new role,
she will also focus on finding new methods to elevate media exposure for
our marketing programs as a whole."
Prior to her work with ARAMARK, Ryan served as a consultant for various service related firms including Salt River Project and the Center for Services Leadership at Arizona State University, where she participated in the planning and delivery of executive education programs around services marketing and customer service. ABOUT BEST WESTERN INTERNATIONAL Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to 4,200(a) independently owned and operated member hotels in 80(a) countries and territories worldwide. Founded in 1946, this iconic brand is host to approximately 400,000 worldwide guests each night. A pioneer within the industry, Best Western is recognized for its distinctive member-owned business model and diverse hotel portfolio. The company continues to innovate and enhance both the business and leisure travel experience. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com. (a) Numbers are approximate and can fluctuate. |
| Contact:
Best Western International
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