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Market Intelligence Firm Celebrates Tremendous Growth
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Knowland Tracks Details on over 247,000 Events in 2006, Revenue Grows 548%
in Second Full Year of Operations, Now in Over 60 Metropolitan Areas

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Washington, DC (January 8, 2007) — The Knowland Group announced tremendous success in 2006, consisting of exponential growth in revenue, a swelling client base, and an increase in the number of markets it services.

The Knowland Group, known for its innovative method of providing market intelligence to the hospitality industry, has once again proven its leadership position in the industry by its incredible growth. As a result of its unrelenting dedication to building strong customer relationships and providing a quality service, The Knowland Group has aggressively grown its customer base by 252% as compared to 2005; bringing the total number of hotels that have signed up for its signature Knowland READERS service to more than 400. Its 2006 revenue grew by over 500% as compared to 2005.

Throughout 2006, The Knowland Group continued to provide market intelligence that is easy to understand in a format that can be adapted to any hotel’s needs. The company also re-launched its signature technology, redesigning it to include even more innovative features than the original. The result of all of this focus on customer satisfaction was an over 100 percent increase in the number of markets Knowland services (132%). The company now provides reports on properties in over 60 different metropolitan areas. In addition, the number of unique hotels reported on has grown from 251 in 2005 to over 1,000 in 2006, but most significantly, Knowland tracked 534% more events in 2006 than in 2005, growing from 38,942 events in 2005 to 247,155 in 2006!  This represents a substantial percentage of ALL group events conducted in hotels across North America!

“This past year was the most exciting year to-date for the Knowland Group’s technology and innovation,” said Michael K McKean, the firm’s managing director. “Our commitment to our customers and their market intelligence needs will continue to be our driving force as we begin 2007.”

About The Knowland Group | Headquartered in Washington, D.C., The Knowland Group provides market intelligence services to the hospitality industry. Through the use of technology-based business practices, The Knowland Group is able to offer services at a speed, ease of use and quality that is unprecedented in the hospitality industry.  Much more than just a reader board service, The Knowland Group’s services include providing clients with qualified group sales leads, event planner contact information, upcoming events suited to their properties, and detailed information on group activities in their competitive set. For more information, visit www.KnowlandGroup.com or call (202) 842-9244.

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Contact:

The Knowland Group
(202) 842-9244
MEsposito@KnowlandGroup.com
www.KnowlandGroup.com

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Also See Top 10 College Football Bowl Events - 2006; Luncheons to Homecoming Queens - Top 10 Events Associated with College Football Bowl Games: Hotels, Sq Ft Used, Group Size and More / January 2007
Top 10 Group Events - October 2006 / Total, Financial Groups, Medical-Pharmaceutical Events / December 2006
Top 10 Group Events October 2006 - North America & Selected Markets / Knowland Group / November 2006
The Knowland Group Launches Knowland READERS 2.0; Market Intelligence Firm Enhances its Signature Technology with Even More Features Than Before / October 2006
Top 10 Group Events August 2006 - North America & Selected Markets / Knowland Group / September 2006
The Knowland Group Begins Service in Monterey, CA; Market Intelligence Firm Adds City That Prides Itself On Its Universal Appeal / August 2006
Top 10 Group Events July 2006 - North America & Selected Markets / Knowland Group / August 2006
B F Saul Selects the Knowland Group for Group Sales Leads / August 2006
The Knowland Group Begins Service in Tampa/St. Petersburg, FL; Market Intelligence Firm Continues Expansion in Florida / August 2006
The Knowland Group Begins Service in San Antonio, TX; Market Intelligence Firm to Begin Offering Its Service To City Known As A Crossroads / August 2006
The Knowland Group Begins Service in New York, NY; Market Intelligence Firm Says, “It’s Curtains Up” On The Big Apple / July 2006
The Knowland Group Begins Service in Toronto, Canada; Market Intelligence Firm Becomes International Service Provider / July 2006
Top 10 Group Events June 2006 - North America & Selected Markets / Knowland Group / July 2006
Broadway Hospitality Chooses the Knowland Group for Group Sales / June 2006
The Knowland Group Begins Service in San Francisco, CA / June 2006
The Knowland Group Begins Service in Sacramento, CA / June 2006
The Knowland Group Presents Services to Southern California Embassy Suites Co-op / June 2006
Top 5 Group Events - North America - May 2006 / June 2006
The Knowland Group Begins Service in Seattle, WA / May 2006
The Knowland Group Begins Service in Portland, OR; Market Intelligence Firm Continues Expansion – Begins Service in Pacific Northwest Market / May 2006
The Knowland Group Begins Service in Annapolis and Colombia, Maryland / May 2006
The Knowland Group Begins Service in Colorado Springs, Colorado; Market Intelligence Firm Continues Expansion – Offers Group Sales Leads in Key City for the Aerospace Industry / May 2006
The Knowland Group Begins Service in Milwaukee, Wisconsin; Market Intelligence Firm Continues Expansion - Offers Group Sales Leads in Tenth Midwest Market / April 2006
The Knowland Group Begins Service in Rochester, Minnesota / Market Intelligence Firm Uncovers Small Market with Unusually High Concentration of Health Care Events (Biotech, Pharmaceutical, HMOs, Others) / April 2006
Dolce International Selects the Knowland Group for Group Sales Leads / April 2006
America’s Fastest Growing Reader Board Service Experiencing Tremendous Growth, Available in Additional Markets Nationwide / November 2005
The Knowland Group Announces Partnership with the Most Famous Hotels in the World / October 2005
Who Posed for Her First ad, for Suntan Lotion, on the Diving Board of the Hotel Roosevelt's Pool? – Hotel Trivia (and a Lot More Information) Now Included in the Knowland Group’s 8AM Comp Set Reports / August 2005
Top Five Complaints about Hotel Reader Board Services / August 2005
The Knowland Group Expands Services by Teaming with Expotel / August 2005
The Knowland Group Announces Entrance into the HSMAI Affinity Partner Program / November 2004
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