(Dubai, UAE � Jan. 30, 2007) SoftBrands, Inc. (AMEX: SBN) a global
supplier of enterprise application software, today announced that it has
entered into a business partnership with Jumeirah, the Dubai-based dynamic
and fast growing luxury hospitality group and member of Dubai Holding,
to install SoftBrands� Core Central Reservation System, Epitome Business
Intelligence and Epitome Property Management System in properties in Dubai
and around the world.
Jumeirah properties are regarded as the world�s most luxurious and innovative
and have won numerous prestigious international travel and tourism awards.
Jumeirah currently manages luxury hotels and resorts in three of the world�s
most exciting destinations; Dubai, London and New York, and is well underway
to achieve its ambitious expansion plans to grow its portfolio to 40 luxury
hotels by the end of 2009. The group�s portfolio of luxury hotels
includes the renowned Burj-Al-Arab, the world�s most luxurious hotel; multi-award
winning Jumeirah Beach Hotel; Jumeirah Emirates Towers; Madinat Jumeirah;
Jumeirah Bab Al Shams Desert Resort & Spa in Dubai; Jumeirah Essex
House, one of New York�s most prominent and historic luxury hotels; the
Jumeirah Carlton Tower; and Jumeirah Lowndes Hotel in London.
�We went through a very comprehensive, in-depth and competitive evaluation
process with various hospitality vendors,� said Guy Crawford, Chief Operating
Officer for Jumeirah Group. �SoftBrands� prevailed as our choice because
of its innovative technology, which offers flexibility, scalability as
well as ease of deployment to support our worldwide business operations
and growth. Importantly, SoftBrands has demonstrated a clear understanding
of our global business needs and are willing to partner with us in achieving
our future business growth plan.�
Crawford added, �Through the deployment of this new web-based technology
we will be able to further enhance the personalised customer experience
within our hotels whilst at the same time securing a more cost effective
distribution platform for our hotel inventory.�
�I credit the process Jumeriah undertook to select SoftBrands as their
next-generation technology supplier as the most rigorous and comprehensive
I have ever participated in during my 18 years as a consultant,� commented
Ted Horner, Managing Director, E Horner & Associates Pty Ltd.
�Another important element in the decision was the involvement of senior
management across the group, and with this level of ownership, it augurs
well as the rollout commences in 2007.�
Jumeirah will automate their operations with the Epitome Property Management
System and Core Central Reservation System. The Epitome Business
Intelligence solution will gather, analyze and distribute information to
management across Jumeirah�s global operations. When deployment of
the systems is completed, the group will have easy access to centralized
information, thereby enabling near real time monitoring of the properties
performance to make pro-active decisions that will impact revenue respond
quickly to the rapidly changing marketplace.
�We are honoured to have been selected by Jumeirah and Dubai Holding
to provide next-generation technology that will play a central role in
Jumeirah�s global growth plans. Together Epitome PMS, Epitome BI
and Core CRS offer a complete solution that will help increase operational
efficiency, improve guest service and increase yields,� said Harbans Singh,
Softbrands, President, Hospitality, Asia Pacific. �With the centralized
database, Jumeriah can now better manage guests, rates and availability.�
About Jumeirah
Jumeirah properties are regarded as among the most luxurious and innovative
in the world and have won numerous international travel and tourism awards.
The Dubai based luxury international hospitality group encompasses the
world renowned Burj Al Arab, the world�s most luxurious hotel, the multi-award
winning Jumeirah Beach Hotel, Jumeirah Emirates Towers, Madinat Jumeirah
and Jumeirah Bab Al Shams Desert Resort & Spa.
The group�s activities are however, not restricted to hotel and resort
management. The Jumeirah Group portfolio also includes Wild Wadi, regarded
as one of the premier water parks outside of North America and The Emirates
Academy of Hospitality Management, the region�s only third level academic
institution specializing in the hospitality and tourism sectors.
Jumeirah has also expanded internationally and manages the Jumeirah
Carlton Tower and Jumeirah Lowndes Hotel in London�s Belgravia.
Building on this success, Jumeirah Group has become a member of Dubai
Holding, a collection of leading Dubai based businesses and projects, in
a step that aims to initiate a new phase of growth and development for
the group.
As of January 15th 2006, Jumeirah has assumed management of the Essex
House, one of New York�s most prominent hotels.
About
SoftBrands
SoftBrands, Inc. is a leader in providing software solutions for businesses
in the manufacturing and hospitality industries worldwide. The company
has established a global infrastructure for distribution, development and
support of enterprise software, and has approximately 5,000 customers in
more than 100 countries actively using its manufacturing and hospitality
products. SoftBrands, which has nearly 900 employees, is headquartered
in Minneapolis, Minn., with branch offices in Europe, India, Asia, Australia
and Africa. Additional information can be found at www.softbrands.com
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