News for the Hospitality Executive
|January 22, 2007 - Evision Worldwide, a passionate group
of search engine marketing specialists, is offering their services to any
hotel or property management group on a trial basis…indefinitely. No long-term
commitment is required, or even requested. Furthermore, hotel clients don’t
necessarily have to walk out on a vendor to whom they have already committed.
Evision’s services often complement those of other marketing companies
who have a wider range of offerings but have not achieved the outstanding
results a hotel is seeking from search marketing efforts.
The key to Evision’s success is specialization. A focused dedication to pay per click (PPC) marketing makes Evision far more effective than “one-stop shops” that try to be everything to their clients. “We know that we can deliver results, based on our track record with hotels throughout the US and worldwide. We encourage any hotel or property management group to try our search engine marketing services. We don’t require a standard 12-month contract because we’re confident that clients will appreciate the ROI and the level of service we provide,” explains Vikram Singh, CEO of Evision Worldwide.
Evision’s confidence stems from their expertise in internet marketing for the hospitality sector. They have a thorough understanding of how each search engine works and dedicated PPC consultants to continually monitor campaigns. They also understand that search engine marketing should complement the client’s overall marketing campaign. Evision offers high-level recommendations about organic search engine optimization, web design and special offers based on results from the ongoing PPC program. This is a critical step: paid search marketing and organic website optimization work best when they are used as part of a coordinated strategy.
Evision’s industry-leading return on internet marketing ad spend is impressive. But the Evision team knows that service is still king. “We know that a successful pay per click campaign needs to be actively researched, managed and optimized. We will never put a campaign on auto-pilot,” adds Mr. Singh. In addition, Evision provides easy-to-read, elegant reports and as much phone time as a client needs to understand the results and discuss future strategies.
The field of internet marketing never stops changing and growing. In this sense, it is much like the field of medicine. Doctors increasingly have to specialize as the volume of medical information and necessary skills grows far beyond one person’s capacity. Likewise, for a hotel client to see immediate, meaningful results, they must go to a PPC specialist and not a “general practitioner.” It’s competitive out there, so there’s no time (or money) to waste on campaigns that don’t work. Evision encourages hospitality clients to choose marketing partners with the best qualifications and not the best package deal. In the end, that’s the way to get the most for your money.
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