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TOP 10 GROUP EVENTS 

COLLEGE FOOTBALL BOWL SERIES 

2006

Square Footage Meeting Space Occupied, Square Footage Catered, Estimated Number of Attendees

Data derived from reader board reports covering 877 hotels in 55 metropolitan areas across 39 states and provinces*
Total number of events surveyed for time period: 26,784

Square Footage Meeting Space Occupied – Events Associated with College Football Bowl Games

Event
Market
Hotel
Sq Ft - Meeting Space Occupied
1.
2007 Capital One Bowl
Orlando
Rosen Centre Hotel
68,050
2.
AUTOZONE LIBERTY BOWL-UNIVERSITY OF HOUSTON
Memphis
Hilton Memphis
48,455
3.
ALAMOBOWLUNIVERSITY OF IOWA HAWKEYES
San Antonio
Hyatt Regency San Antonio
46,007
4.
R & L CARRIERS N.O. BOWL LUNCHEON
New Orleans
Sheraton New Orleans Hotel
33,850
5.
CAPITAL ONE BOWL 2007 - OFFICAL PARTYUNIVERSITY OF ARKANSAS
Orlando
Renaissance Orlando Resort at Sea World
28,410
6.
2006 TOYOTA GATOR BOWL
Jacksonville
Hyatt Regency Jacksonville Riverfront
27,984
7.
2006 DR PEPPER SEC FOOTBALLCHAMPIONSHIP WEEKEND
Atlanta
Omni Hotel at CNNCenter
22,940
8.
ALLSTATE SUGAR BOWL GENERAL MEMBERSHIP MEETING
New Orleans
Hilton New OrleansRiverside
13,344
9.
NATIONAL CHICK - FIL - A BOWL BAND FESTIVAL
Atlanta
SheratonGatewayHotelAtlantaAirport
8,470
10.
RICEUNIVERSITY FOOTBALL TEAM
New Orleans
W Hotel New Orleans
8,261



Square Footage Catered – Events Associated with College Football Bowl Games

Event
Market
Hotel
Sq Ft – Meeting Space Catered Events
1.
2007 Capital One Bowl
Orlando
Rosen Centre Hotel
35,000
2.
R & L CARRIERS N.O. BOWL LUNCHEON
New Orleans
Sheraton New Orleans Hotel
28,616
3.
2006 TOYOTA GATOR BOWL
Jacksonville
Hyatt Regency Jacksonville Riverfront
27,984
4.
2006 Dr Pepper SEC Football Championship Weekend
Atlanta
Omni Hotel at CNNCenter
19,864
5.
AUTOZONE LIBERTY BOWL-UNIVERSITY OF HOUSTON
Memphis
Hilton Memphis
11,700
6.
National Chick-Fil-A Bowl Band Festival
Atlanta
SheratonGatewayHotelAtlantaAirport
8,470
7.
2006 DR. PEPPER BIG 12 FOOTBALL CHAMPIONSHIP
Kansas City
The WestinCrownCenter
6,777
8.
ALLSTATE SUGAR BOWL GENERAL MEMBERSHIP MEETING
New Orleans
Hilton New OrleansRiverside
6,672
9.
2006 MusicCityBowlUniversity of Kentucky Band
Nashville
Renaissance Nashville Hotel
5,858
10.
CAPITAL ONE BOWL 2007 - OFFICAL PARTYUNIVERSITY OF ARKANSAS
Orlando
Renaissance Orlando Resort at Sea World
4,752



Estimated Number of Attendees – Events Associated with College Football Bowl Games

Event
Market
Hotel
Est Num of Attendees
1.
2007 Capital One Bowl
Orlando
Rosen Centre Hotel
874
2.
R & L CARRIERS N.O. BOWL LUNCHEON
New Orleans
Sheraton New Orleans Hotel
714
3.
2006 TOYOTA GATOR BOWL
Jacksonville
Hyatt Regency Jacksonville Riverfront
698
4.
AUTOZONE LIBERTY BOWL-UNIVERSITY OF HOUSTON
Memphis
Hilton Memphis
574
5.
2006 Dr Pepper SEC Football Championship Weekend
Atlanta
Omni Hotel at CNNCenter
495
6.
2006 DR. PEPPER BIG 12 FOOTBALL CHAMPIONSHIP
Kansas City
The WestinCrownCenter
406
7.
2006 MusicCityBowlUniversity of Kentucky Band
Nashville
Renaissance Nashville Hotel
351
8.
CAPITAL ONE BOWL 2007 - OFFICAL PARTYUNIVERSITY OF ARKANSAS
Orlando
Renaissance Orlando Resort at Sea World
303
9.
ALAMOBOWLUNIVERSITY OF IOWA HAWKEYES
San Antonio
Hyatt Regency San Antonio
267
10.
Homecoming Queens with the AutoZone Liberty Bowl
Memphis
Doubletree Hotel Memphis Downtown
253

The Knowland Group provides detailed reports on events within a client’s competitive set of hotels to over 230 hotels across the United States and Canada.Details include: meeting planner contact information, previous event and size details on all groups surveyed, detailed overview of group’s experiences including any complaints or issues, actual size of event (number of room nights actualized), date of group’s next event, property selection decision date(s) and/or process(s) (including RFP details if relevant), size of next event, existence of any relationships (contractual and/or personal) with incumbent and/or other hotel(s) and any additional information requested by client. 

For more details on expanding your group sales revenue – contact the Knowland Group today online: www.KnowlandGroup.com or by phone: 202.842.9244

*Data are derived from the Knowland Group’s national reader board service.Hotels surveyed are determined by request from Knowland Group clients.Data do not represent a scientific study.Estimated number of attendees is based on size of meeting rooms occupied and, where possible to determine, configuration of rooms and does not necessarily correspond to room nights actualized.Data on catered events are determined by function descriptions.Single instance events, such as weddings, although included in client reports, or omitted here.Certain oversized properties, including conference and convention centers, although included in client reports if requested, are omitted here.

Contact:

The Knowland Group 
(202) 842-9244 
ERice@KnowlandGroup.com
www.KnowlandGroup.com

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Also See: Top 10 Group Events October 2006 - North America & Selected Markets / Knowland Group / November 2006
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