News for the Hospitality Executive
|by Adam Dorfman
February 24th, 2007
It’s been said there are thousands of variables that go into how the search engine’s algorithms determine which websites rank where. While there may be truth to this, in reality there are a few key things you change on your website that will quickly improve how often your hotel’s website shows up in the search engines. And although I would never claim that if you do all of these you will see an increase in traffic from the search engines, I will go on the record that I’d be surprised if you didn’t at least see a bump. All of these tips are important enough to warrant an individual in-depth look so expect future posts on each of them in the future.
1. Optimize Those Title Tags!
I’ve been doing search engine optimization (SEO) for almost ten years now and if there’s one thing that hasn’t changed in that time, it’s the fact that the absolute easiest thing you can do to improve your site’s search engine presence is to create relevant keyword rich title tags for every page on your site. Since most search engines use what’s in the title tags as the text displayed on their results pages having great titles can increase not only the amount of times your website shows up in search engine results, but also can impact on how many times people click to your site!
This is another SEO 101 tip, but can offer one of the biggest bangs for the buck. This is also another case where you can potentially have an impact not only on how you rank, but how often people click on your ranked site. While the description in Search Engine Results Pages (SERPs) don’t always come from the Meta Description, they often do and making sure yours is optimized is critical to maximizing the amount of traffic you receive from the search engines3. Filling Out that Content
But let’s not kid ourselves: No matter how great your Title and Meta Description tags are, if you don’t have content that matches what’s in them, they aren’t going to do you much good. Optimizing content for the search engines is a tricky business but if you follow these rules, your site should be viewed favorably by the search engines.
|Also See:||Hotel Website Optimization - The Blueprints for a Robust Direct-to-Consumer Online Distribution Strategy / Max Starkov and Jason Price / February 2003|
|Hotel Website Mythbusters: Search Engine Marketing is the Bait; Content Makes the Sale / Shane Ettestad / May 2006|
|Nine Tips to Create a Dominant Hotel Web Site / Neil Salerno / May 2006|
|Basic Components of a Hotel Website: Current Weather, Flash Animation, and Virtual Tours?? Plain Talk About Internet Sales / Neil Salerno / February 2004|
|Case Studies Prove Hotel Search Engine Optimisation Delivers Results / February 2006|
Home | Welcome|
News | Classifieds|
Viewpoint Forum | Ideas&Trends
Please contact Hotel.Onlinewith your comments and suggestions.