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PhoCusWright’s Founder Philip C. Wolf to Keynote HSMAI's
8th Travel Internet Marketing Strategy Conference,
April 4, 2007, Las Vegas
-- Event to be Held in Conjunction with TIA’s TravelCom --

MCLEAN, VA (Feb. 22, 2007) – PhoCusWright’s Founder, President & CEO Philip C. Wolf will kick-off the Hospitality Sales & Marketing Association International’s (HSMAI) 8th Travel Internet Marketing Strategy Conference with what promises to be a spirited and thought-provoking keynote address themed “Travel 2.0 Confronts the Establishment.”  Once again partnering with the Travel Industry Association (TIA), the conference will be presented in conjunction with TIA’s TravelCom at the Mandalay Bay Resort & Casino in Las Vegas on April 4, 2007 from 11:30 am – 5:30 pm.

Featuring a “state of the Internet marketing landscape,” the program will include industry experts and Internet marketing specialists presenting an aggregation of trends from multiple research reports as well as:

  • A panel on Travel Search
  • A session on a Consumer Behavior Study, presented by Brad King, Senior Director, Travel Category, Yahoo!
  • Roundtable Discussions on: 
    • Visitor Satisfaction; 
    • Content Management – Consumer and Supplier; 
    • Group Booking Online; 
    • Affiliate Marketing; 
    • AB Testing; 
    • ROI Measurement; 
    • Future of Mobile/Wireless Communication; and 
    • Organic SEO.
“The topic of travel Internet marketing is information-rich and ever-evolving, and with each strategy conference we get to learn more about this fascinating industry as well as identify ways to be more effective, creative and successful,” states Robert A. Gilbert, CHME, CHA, president & CEO of HSMAI. 

This forum is ideal for any travel and hospitality professional in a position dedicated to Internet marketing, or for those who want to learn more about this evolving medium. 

Keynote speaker Phil Wolf’s expertise in travel distribution strategy and technology has made him a sought-after speaker, analyst and industry authority. He serves on several company boards and is an adjunct professor at New York University’s Graduate Center for Hospitality, Tourism and Sports Management.

He has served as an expert witness and has lobbied the U.S. Congress on industry-specific issues and is quoted frequently in consumer and trade media including CNN, Business Week, USA Today, The Wall Street Journal and The New York Times.

One of the most highly praised and best attended conferences on the annual calendar, past Travel Internet Marketing Strategy Conferences have delved deep into the topics of search marketing, blogs, legal issues, metrics, future trends and much more. 

Conference partners are: American Express, SECURE-RES, iPerceptions, The Map Network and TIG Global.  For partnership information, contact Melanie Penoyar, HSMAI’s director of development at 703-245-8037 or mpenoyar@hsmai.org.

Registration for the HSMAI Travel Internet Marketing Strategy Conference is available jointly with TIA’s TravelCom or separately.

Packaged with TravelCom, the cost is $1,695 for HSMAI members; $1,495 for TIA members and $1,895 for non-members.  To attend the HSMAI Conference only, the rate is $295 for HSMAI or TIA members and $440 for non-members, if reserved by Feb. 28, 2007.  After that date, the rate increases to $345 and $490, respectively.  For more information or to register, visit www.hsmai.org.

HSMAI
HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry.  With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI’s Affordable Meetings®.  Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region.

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Contact:
HSMAI
8201 Greensboro Drive, Suite 300, 
McLean, VA 22102, 
phone (703) 610-9024
www.hsmai.org

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Also See: Wrap Up: HSMAI’s 7th Travel Internet Marketing Strategy Conference / December 2006
Recap HSMAI's 6th Travel Internet Strategy Conference: Effectively Using Metrics, Legal Issues, Blogs / April 2006

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