| Reno, NV � February 16, 2007 - Grand Sierra Resort
and Casino (�Grand Sierra�) announced that it has teamed up with Nikki
Beach, one of the world�s leading lifestyle and entertainment brands identified
with the international jet set and the celebrity crowd, to open a variety
of Nikki Beach designed, branded, and managed hotel facilities and entertainment
venues at the Grand Sierra property in Reno, Nevada. Initial plans
call for a five star Nikki Beach Hotel to occupy the top three floors of
the Grand Sierra Resort Hotel property (a hotel within a hotel), a Nikki
Beach Club at poolside, and multiple nightclub entertainment venues in
the current Grand Sierra facility.
The Nikki Beach Hotel is a unique concept combining five star hotel
service, design, and accommodations with exclusive entertainment in a resort-style
environment. In addition to the signature Nikki Beach guest room
design, the hotel will offer an exclusive range of amenities and services,
including personalized in-room check-in and check-out, private butler service,
24-hour concierge service, VIP ultra lounge access, personalized in-room
music selection, and 24-hour maid service and pillow menu. As part
of the personalized hospitality service, all guests will have available
luxuries such as being met at the airport by a Nikki Beach host before
being transported by limo to their destination. A private butler
will accommodate every need during the stay, whether it is booking a custom
spa treatment or arranging a quick flight by private helicopter to the
nearby ski resorts.
A Nikki Beach Club is also planned for the poolside area at the Grand
Sierra that will transform the area into a beach front entertainment venue
complete with the Nikki Beach Club signature white motif of cushioned lounge
beds, cabanas, swim-up bars and �daylight nightlife� poolside entertainment
featuring live bands and DJ�s spinning Nikki Beach custom music mixes.
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Grand Sierra Resort and Casino Rendering
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The partnership will also develop multiple nightclub and other entertainment
venues providing the high energy, exciting environment that has become
synonymous with Nikki Beach worldwide for local guests and out of town
guests of the Grand Sierra Resort
�We are extremely pleased to have the privilege of introducing the Nikki
Beach brand that is recognized in many exclusive locations around the world
to the Reno-Tahoe area,� stated Tom Schrade, President and CEO of Grand
Sierra Resort Corporation. �This brand attracts the fun loving, action
oriented crowd from around the world that will love everything that �America�s
Adventure Place� has to offer.�
Phase I of Summit at Grand Sierra hotel-condominiums
sold out with over $125 Million in sales in
first six months
RENO, Feb. 16--When The Summit at Grand Sierra Resort opened in December
2006, along with the luxurious suites that make up Reno�s first hotel-within-a-hotel
came another Reno first: the debut of the largest master-planned resort-hotel-condominium-casino
development west of Denver.
The Summit Hotel consists of 825 units on eight upper floors at the
Grand Sierra Resort and Casino in Reno, Nevada. Spacious suites with panoramic
city skyline and mountain views feature contemporary design and lavish
appointments in Reno�s best location. Buying at The Summit gives owners
access to prestigious amenities and services of a luxury hotel atop a 145-acre
master-planned development.
Phase I of The Summit sold out quickly to investors who bought the first
425 units recording over $125 million of sales.
�Phase I condominium sales exceeded all expectations,� said Rick Dumas,
vice president of condominium sales. �Owners are thrilled with the units
released to date and rooms have been booked by guests impressed by the
outstanding amenities. The improving economy plus the addition of the country�s
largest indoor water park being built at the Grand Sierra Resort will only
enhance our position as a world travel destination.�
Residence owners may stay in their units for up to 28 nights per year,
with one of the most intriguing features for owners being the opportunity
to participate in a rental management program which can generate income
to assist in defraying the operation costs. Owners contribute toward common
area upkeep and Summit Hotel operating expenses, such as reservations,
housekeeping and concierge services. Hotel amenities in the 27-story
tower include lobby wine bar, several dining and nightclub options, 24-hour
room service, valet parking, professional concierge staff, entertainment
ranging from showroom headliners to all-ages activities like mini-golf,
cinema and thrill rides plus Northern Nevada�s largest casino and meeting
facilities to suit small groups and large conventions. |
About Nikki Beach:
Over the past decade, the Nikki Beach brand has expanded from the flagship
South Beach hot spot to locations in St. Tropez, St. Barth, Marbella, Marrakech,
New York City, Cabo San Lucas, Puerto Vallarta and Sardinia. Catering
to the ultra-VIP and jet-set crowd, the Nikki Beach brand has become synonymous
with world-class entertainment in the world�s sexiest locations, including
hosting special events at the Cannes Film Festival and the Venice Film
Festival. Nikki Beach also includes a series of additional lifestyle
and multi-media divisions, including Nikki News, Nikki Clothing, Nikki
Music, Nikki Furniture, Nikki VIP and Nikki Style magazine. Recently, Nikki
Beach announced that it is expanding into the luxury hotel and resort industry
with the development of eight new hotels and beachfront resorts across
five countries including Reno (Nevada), Sal (Cape Verde, Africa), Sao Vicente
(Cap Verde, Africa), Playa del Carmen (Mexico), Puerto Penasco (Mexico),
Panama City (Panama), Playa Blanca (Panama) and Portimao (Portugal).
About Grand Sierra Resort and Casino:
Grand Sierra Resort and Casino is located in the heart of Reno/Tahoe
- America�s Adventure Place. GSR is Northern Nevada�s most complete resort
destination with 1975 guest rooms and suites. The property offers a wide
variety of accommodations for the every day business traveler to the complete
family vacation with amenities that include 200,000 square feet of meeting
and convention space, branded retail shopping, headliner entertainment,
a cinema, a 50-lane championship bowling center, outdoor thrill rides,
aqua golf driving range, the largest casino north of Las Vegas with 24
hours of heart-pounding action plus so much more. GSR is a proud member
of Summit Hotels and Resorts, a prestigious brand of Preferred Hotel Group.
For more information, please visit www.grandsierraresort.com or to make
reservations call 1-800-648-5080. |
