�A project of this magnitude and profile requires enormous communication, coordination and planning, but we are thrilled to finally break ground on what we believe is Hollywood�s brightest new star,� said Collins. �The W Hollywood Hotel and Residences will turn an area that had over the years become emblematic of urban blight into a premier destination for residents, visitors and workers.� 

The centerpiece of the project is the 305-room W Hollywood Hotel. Renowned for their �whatever, whenever� philosophy, W hotels offer guests the ultimate in design, comfort and cultural influences. Gatehouse Capital has developed W hotels in Dallas, San Diego, and Silicon Valley. 

�With the W Hollywood, we have taken what we learned from previous projects to create our most unique combination of accommodations, dining, spa facilities and nightlife to date,� added Collins. 

The development will also include 143 condominiums, 375 luxury apartments, and approximately 50,000 square feet of retail space, all of which is within a short stroll from the onsite transit station. 

Slated for completion in 2009, W Hollywood Hotel and Residences will be the most visible symbol of the renaissance in what had become an unfortunate, blemish in one of the world�s most famous cities. �Taking a dream and shepherding it through so many hurdles to today�s groundbreaking is an accomplishment of which all the participants in this project can be proud,� said Collins. �This �greatest premiere of all time� only begins to tell the �New Hollywood Story.��