Hotel Online  Special Report

What Steps are Hilton, Starwood, Hyatt and Wyndham
Taking to Capture and Retain their Customers?


February 16, 2007 - Best practices for managing web content will be the key theme at EyeforTravel’s annual Sales and Marketing in Travel USA 2007 conference.  Being held on 9-10 May in Miami, the event will look at the latest online marketing trends with an emphasis on SEO, branding and CRM.  Delegates will be able to hear how companies such as Yahoo, Starwood, SideStep, Carnival, Hilton Hhonors, Delta, Orbitz, Wydham, Sol Melia, TripAdvisor are exploiting the very latest innovations in web marketing. 

Register before 2nd March to qualify for the early bird discount
For more information and a full agenda click here

Sales and Marketing in Travel USA is also a valuable opportunity for high-level travel executives to meet, network and share knowledge.  Now in its 8th successful year, this event is the place to meet with the real-decision makers in travel sales and marketing.  Over 350 senior travel marketers are expected at the 2007 event - all attracted by EyeforTravel’s highly researched agenda.  Over the two days a variety of travel industry speakers will tackle the issues which are front-of-mind for any marketing executive right now.   Giving delegates the opportunity to return to their business with information that could dramatically improve the profitability of their online campaigns. 

To request a PDF brochure click here

With fewer customers left to migrate online the need to guarantee your site’s visibility is essential to the success of your business.  But how can travel executives consistently achieve this with their existing budget?  What is truly taking place in the SEM industry?  What are the latest trends?  In the opening session of this conference speakers such as, the Director of Search Marketing for Travel for Yahoo, will demonstrate how travel companies can manage a search campaign which delivers maximum ROI. 

There's no doubt that user-generated content is being hailed as the next big thing in online travel.  But exactly what is the value of user-generated content?  What’s the most profitable way to manage it? Is it really essential to embrace UGC, or are your resources better deployed elsewhere?  And if you DO go for it, what kind of ROI can you budget for? All these questions – and many others – will be expertly answered by a panel of speakers from Carnival, SideStep, RealTravel and Starwood.  This is a unique opportunity to get a cross-industry perspective from hotels, cruise lines, meta-search engines of the real value of UGC. 

On the second day of the conference the focus shifts to consumer-centric marketing tactics.  The SVP and MD of Hilton Hhonors will open the day with a keynote presentation detailing the practical challenges of implementing a truly integrated CRM strategy.  Following this, top-notch speakers, such as the VP Online Marketing for Orbitz, will be giving their opinions on the most effective customer retention techniques.   And the final session of day two will examine how travel companies can deliver on the brand promise and create brand loyalty. 

With a whole day of this two day event dedicated to CRM issues, anyone involved in branding, CRM or loyalty marketing will gain a tremendous competitive advantage by attending.  Through a variety of keynote presentations, panels and case-studies delegates will be able to benchmark their CRM strategy and fine-tune it to increase profitability. 

Register before 2nd March and save $400 on the price of your conference pass.  For a list of prices and to register click here or send an email to: helen@eyefortravel.com

Confirmed Speakers: 

  • Adam Burke, SVP & Managing Director, Hilton Hhonors 
  • Aaron Cooper, VP Online Marketing, Orbitz Worldwide
  • Mark Krolick, Director of Business and Relationship Marketing, Delta Air Lines 
  • Bob O'Keefe, Managing Director of Strategy and Plans, AAA National 
  • Brad King, Senior Director, Travel Category, Yahoo! Search Marketing
  • Christine Arnholt, VP Marketing Services, Carnival Cruise Lines
  • TripAdvisor (speaker tbc) 
  • Mark Schroeder, CEO, Home&Abroad.com 
  • Mike Fridgen, VP Marketing and Product, Farecast 
  • Daniel Del Olmo, VP International Marketing and Strategy, Wyndham Hotel Group International
  • Max Starkov, President & CEO,  Hospitality e-Business 
  • Steven Hattem, Director, SinglesCruise.com 
  • Philip Charles-Pierre, Director, Interactive Marketing Starwood Preferred Guest, Starwood Hotels and Resorts Worldwide
  • Ken Leeder, CEO, RealTravel 
  • Sam Shank, VP TravelPost.com, SideStep
  • Manuel Ley, Director Online Marketing, Sol Melia Hotels and Resorts, The Americas 
  • Greg Johnson, Director of eCommerce, Hyatt Hotels and Resorts 


If you are a supplier or intermediary and you are interested in speaking at this event please contact:
 
 

CONTACT: 
Helen Raff 
+1 773 929 4032
  helen@eyefortravel.com

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Also See: Travel Marketing Executives meet in San Francisco to Discuss the Latest CRM and Loyalty Trends / December 2006
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