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Expand its Internet and Technology Initiatives |
Bethesda, MD (February 9, 2007) � E-site Marketing recently launched
a new customer-friendly Website (www.broadmoor.com)
for the historic BROADMOOR in Colorado Springs. The new
website integrates emerging technologies with streamlined functionality,
comprehensive information and visually rich imagery. Its design reflects
the essence of the history and grandeur of the renowned property, while
delivering a more modern and sophisticated online experience through engaging,
interactive technology.
The new Website includes navigation and interactive tools developed by E-site Marketing that showcase the latest available technology. Highlights include:
John Washko, Vice President, Sales & Marketing for The BROADMOOR, feels this is technology enhancing experience for the guest. �In addition to enhancing brand image,� Mr. Washko says, �we believe The BROADMOOR�s new site will have a significant impact on our effectiveness and ability to serve our guests. Having these cutting edge web-based tools gives us a greater ability to personalize the guest experience, making their stay one that is well-planned from the time they arrive to the time they leave. That is the ultimate customer service.� According to Felix Laboy, President and CEO of E-site Marketing, �The site has been designed to maximize the effectiveness of The BROADMOOR�s Customer Relationship Management process, as well as generate direct online revenue. By integrating customized tools to support each phase of the planning process, a user can now truly engage with the property before, during and after their visit.� About E-site Marketing E-site Marketing, located in Bethesda, MD, specializes in creating Internet marketing solutions and Websites exclusively for the hospitality industry. The company�s unique approach to building successful online marketing programs combines hospitality expertise, innovative Internet marketing techniques and an emphasis on return on investment. Customers include world-class hotels, resorts and destinations in the U.S., Canada, Europe, Mexico and the Caribbean. For more information on E-site Marketing and its products and services, please call 301-986-9566, ext. 37, e-mail [email protected] or visit our Website at www.esitemarketing.com About The BROADMOOR The BROADMOOR offers an award-winning spa, 54 holes of championship golf, tennis camps run by Hall-of-Fame member Dennis Ralston, an impressive choice of dining and lounge options in 15 distinctly different facilities; and 25 specialty retail shops. The BROADMOOR also features meeting and convention facilities of 185,000 sq. ft., with the capacity to host groups from 20 to 6,550. Full-service audio-visual services and high speed Internet access is available. The BROADMOOR is the longest-running consecutive winner of both the AAA Five-Diamond and the Mobil Travel Guide Five-Star awards. For more information on The BROADMOOR please call 800.634.7711 or visit www.broadmoor.com. |
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E-site Marketing, L.L.C.
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