Hotel Online  Special Report
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ARAMARK Harrison Lodging Funds Study to
Track Industry Trends and Developments
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Study conducted by PhoCusWright, Inc. projects
$10.9 billion industry growth in 2007

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PHILADELPHIA (February 22, 2006) – ARAMARK Harrison Lodging (AHL), a leader in the conference and corporate training centers industry, helped to fund the first-ever market research analysis focusing on tracking and reporting online behavior and trends and opportunities in the groups, meetings and corporate industries. The study, conducted by PhoCusWright Inc., an independent travel, tourism and hospitality research firm, presents an insider’s understanding of the groups and corporate meetings markets. 
 
The report sheds light on the online behavior of consumers, planners and suppliers when planning and developing group events and meetings. It also pinpoints trends and opportunities within key market segments and compares the capabilities of leading technology providers.
 
It forecasts that group and meetings revenues will develop into a $175-billion industry by 2008 – up from $164.1 billion in 2007 – with non-travel expenses (e.g. meeting rooms, catering, audio/visual equipment) representing 46 percent; and travel comprising the other 54 percent. 
 
While the survey finds that the industry has traditionally lagged in regards to information technology, it reveals that the Internet and information technology is quickly becoming one of the industry’s next major competitive arenas. Findings include predictions that online penetration will reach 41 percent by 2008, driven by a number of factors detailed in the research.
 
“The statistics, data and forecasting in this report are invaluable references, and we are proud to be able to support the entire industry by helping to fund this type of in-depth industry research,” said Jeff Weggeman, vice president of sales and marketing, ARAMARK Harrison Lodging.  “We encourage everyone to review the study’s findings to gain additional perspective as to how our industry continues to grow and evolve.” 
 
Additional results of the research conclude that suppliers will need to simplify and streamline business processes and leverage online bookings and the Internet or else risk revenue loss to competitors and/or new entrants.  The survey also found that with new, technologically-savvy market entrants, more attention will be made on upgrading technology in order to educate the consumer and promote online bookings. 
 
Companies are going to have to centralize inventory and rates and incorporate them into other systems to enhance offerings and optimize resources – in order to remain competitive.  
 
Other interesting statistics include projecting that small, leisure gatherings, which include family reunions, weddings and religious groups, will reach a $51.3 billion market by 2008, up from $47.2 billion in 2006. By 2008, the online travel penetration of small leisure groups will be nearly three times the rate of larger leisure groups.
 
Complete copies of the PhoCusWright Study are available.  For more information about ARAMARK Harrison Lodging, please log on to www.aramarkharrisonlodging.com.  
 
The PhoCusWright study’s full results can be obtained by request to Amy Toosley at amy@allisonpr.com or by calling 619-533-7976.
 
About ARAMARK Harrison Lodging 
ARAMARK Harrison Lodging, a division of ARAMARK, provides a wide range of professional services, including meeting and recreational support services to 50 conference and corporate training centers, specialty hotels, national and state parks, resorts and other tourist destinations throughout the United States.  ARAMARK Harrison Lodging is a single source provider for educational environments, event and meeting planning, premium dining needs and catering, on-site restaurants, retail merchandise sales and facilities management.  For more information on ARAMARK Harrison Lodging, please log on to www.aramarkharrisonlodging.com
 
About ARAMARK
ARAMARK is a leader in professional services, providing award-winning food services, facilities management, and uniform and career apparel to health care institutions, universities and school districts, stadiums and arenas, and businesses around the world. In FORTUNE magazine's 2006 list of "America's Most Admired Companies," ARAMARK was ranked number one in its industry, consistently ranking since 1998 as one of the top three most admired companies in its industry as evaluated by peers and industry analysts. The company was also ranked first in its industry in the 2006 FORTUNE 500 survey. Headquartered in Philadelphia, ARAMARK has approximately 240,000 employees serving clients in 20 countries. Learn more at the company's Web site, www.aramark.com.
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Contact:

ARAMARK
David Freireich
215-238-4078
freireich-david@aramark.com

Amy Toosley
Allison & Partners 
619-533-7976
amy@allisonpr.com
 

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Also See: ARAMARK Harrison Lodging Announces Additions To Its Management Team / October 2006
Lake Powell Resorts & Marinas Receives Prestigious Award for Pollution Prevention Efforts Award Presented by Utah Pollution Prevention Association And Utah Department of Environmental Quality / October 2006
Seven ARAMARK Harrison Lodging Conference Centers Receive Prestigious 2006 Pinnacle Awards / August 2006
ARAMARK Harrison Lodging's Hosted Executive Education Facilities Place High on Financial Times Executive Education List / July 2006
ARAMARK Harrison Lodging Survey Reveals Venue Selection Plays Critical Role in Overall Success of Meeting or Conference / June 2006
Scott Shontz Named Vice President of Development, ARAMARK Harrison Lodging / January 2006
ARAMARK Harrison Lodging Announces Strategic Alliance with Chief Learning Officer Magazine / January 2006
ARAMARK Integrates ARAMARK Harrison Lodging with its Parks and Resorts Business; Bruce W. Fears Named President, ARAMARK Harrison Lodging / September 2005
ARAMARK Harrison Lodging Assumes Management of Dodgertown Sports & Conference Center / August 2005
More Than Any Other Company…Eight ARAMARK Harrison Lodging Conference Centers Selected As 2005 Successful Meetings’ Pinnacle Award Winners / August 2005
Jeff Weggeman Appointed Vice President of Sales for ARAMARK Harrison Lodging / July 2005
ARAMARK Harrison Lodging Announces Promotions and Appointments in Mid-Atlantic Region / July 2005
Harrison Conference Center and Hotel, Princeton Forrestal Center Announces Two New Management Team Members / June 2005
The Manor Club at Glen Cove Debuts at Long Island’s Harrison House / June 2005
Colin Ankersen Appointed General Manager at Harrison Conference Center and Hotel, Princeton Forrestal Center / June 2005
Executive Education Programs Hosted at ARAMARK Harrison Lodging Facilities Rank High in Financial Times’ Top 50; UW-Madison Takes Top Honors / June 2005
Tom Nolan Promoted to Regional Vice President of ARAMARK Harrison Lodging / June 2005
ARAMARK Harrison Lodging’s Mike Fahner Appointed as Member of IACC’s Board of Directors / April 2005
ARAMARK Harrison Lodging’s Rizzo Conference Center Launches $18 Million Expansion to Double Its Size / April 2005
Jack Kealey, Senior Vice President of ARAMARK Harrison Lodging, Retires / March 2005
The Learning Center at Marlboro Becomes The Conference Center at Marlborough / March 2005
Local Charity Comes Up The Winner In ARAMARK Harrison Lodging Super Bowl Wager / February 2005
ARAMARK Harrison Lodging and Joan Eisenstodt Identify Five Developments to Watch in 2005 / January 2005
ARAMARK Harrison Lodging’s Jack Kealey Named Recipient of IACC’s Mel Hosansky Award For Distinguished Service / April 2003
Mike Fahner and Greg Wier Named to Vice President Posts with ARAMARK Harrison Lodging / September 2004
Merrill Lynch Conference & Training Center to Retain ARAMARK Harrison Lodging Management, Undergo Improvements and Name Change to Harrison Conference Center & Hotel -- Princeton Forrestal Center / Aug 2004
Built in 1925, ARAMARK Harrison Lodging's Colgate Inn in Hamilton, NY Undergoes Renovation / March 2004

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