Spain, Oct. 13, 2006 - ME Madrid Reina Victoria, the first hotel of the
new brand of ME by Melia, officially opens its doors today in the legendary
Hotel Reina Victoria, located in the Plaza de Santa Ana in the heart of
Madrid's dynamic and re-energized city centre. ME Madrid Reina Victoria
represents the new daring, bold hotel concept of experience-based personality
hotels which is characterized by passion for service, design, international
fusion cuisine and world music.
"ME Madrid Reina Victoria, offers clients an experience which goes
beyond accommodation," notes Gabriel Escarrer Jaume, CEO of Sol Melia.
"Guest recognition is the hotel's key point of differentiation. The
design, intimate places of discovery and atmosphere will draw guests in.
The unique energy coming from within and around the hotel will be the basis
for providing services and amenities designed to target the thoughts, feelings,
perceptions and instincts of each individual guest".
ME Madrid Reina Victoria is a hotel for business and pleasure. Its
installations were designed to enjoy an evening out or to work with utmost
comfort supported by the latest technology.
Its 192 rooms feature 300-thread count linen, down pillow top mattresses
and organic, all-natural products by AVEDA to be enjoyed under luxurious
rainfall showerheads. A state-of-the-art home theatre entertainment centre
featuring a 32-inch interactive plasma television and CD/DVD, surround
sound speakers, WiFi Internet access, an extensive in room library of CD's
and DVD's as well as iPod adaptors and connectivity docking stations will
keep busy professionals plugged in as well as entertained during their
stay. Additionally, guests who arrive without iPods may request a pre-set
iPod with over 900 songs to use throughout their stay.
While all the suites at ME Madrid Reina Victoria offer a private terrace,
the 110 m2 'Tower Suite' offers breathtaking 360º views of the city.
Once the leading room choice of Spain's legendary bullfighters, the Tower
Suite offers guests spectacular views from its two ample terraces.
"ME Madrid Reina Victoria will bring both guests and locals the most
exciting destination hotel concept that Madrid has ever seen," says Guy
Hensley, Senior Vice President of Operations of the new brand ME by Melia.
"An exceptional product designed to compete with Madrid's best hotels,
ME Madrid Reina Victoria will epitomize the ideal of urban luxury, providing
guests with everything they have come to expect from a five star property
along with new positive and memorable surprises."
In designing ME Madrid Reina Victoria, internationally-renowned British
architect Keith Hobbs of United Designers has maintained the beauty and
grace of the original architecture, while incorporating the spirit and
edge of ME by Melia through the use of exclusively designed furniture,
innovative artwork and eclectic fixtures. The combination of these elements
along with the implementation of a restricted colour palette and a meticulously-cultivated
play list of music buzzing in the common areas will create an attractive
and relaxed atmosphere for guests to appreciate throughout the hotel.
Upon entering the lobby, guests will encounter a long dynamic space
filled with natural light that offers intriguing glimpses of the drama
unfolding beyond. The ambiance of the space will be skillfully orchestrated
by the hotel's Experience Manager, who will ensure that all guests experience
a personalized culture within an urban retreat - a place that resonates
with their passion for life.
ME Madrid Reina Victoria's bar and dining venues are sure to attract
the city's fashionistas, hipsters and movers & shakers with a seductive
combination of globe spanning cuisine and scintillating ambience. Rande
Gerber, who along with his brother Scott, is the founder of After Midnight
Company and creator of ME Madrid's MIDNIGHT ROSE, the glamorous ground-floor
restaurant and lounge. With its luxurious finishes and modern, eclectic
furniture, MIDNIGHT ROSE will appeal to everyone, whether for impromptu
gatherings or late night rendezvous.
THE PENTHOUSE, also created by Rande and Scott Gerber, is a rooftop
terrace flaunting the most spectacular views of the city and is destined
to become ME Madrid Reina Victoria's hallmark hotspot. Whisked up from
the ground floor in a private elevator, hotel guests and the public alike
can experience THE PENTHOUSE terrace bar where the people are bound to
be as dynamic as the unobstructed city panorama over the famous Plaza Santa
Outside guests are called to recline on decadent cushion filled beds,
delicately enclosed by floaty fabrics while indoors, guests can sink into
the comfortable lounge or immerse themselves in the exclusive VIP Bar.
Rising-star and local talent Jaime Renedo has been appointed executive
chef, and will be responsible for the creation and execution of the menus
in both MIDNIGHT ROSE and THE PENTHOUSE.
"The design of the restaurant, lounge and rooftop bar will incorporate
the glamour and excitement of Madrid with the richness of cutting-edge
design," said Rande Gerber. "As with all of our properties, we will work
to create a unique vibe in our lounge and roof-top terrace, by implementing
an international mix of style and music."
ME Madrid Reina Victoria will also offer 4,400 square feet (more than
400 square meters) of meeting, reception and conference space that can
be separated into seven individual spaces. Located on the Conference Level,
the rooms feature state-of-the-art technology, adaptable to the needs of
the most decisive business person. Guests can also make use of the 24-7
Business Center, which features high-speed internet, computers, facsimile
ME Madrid Reina Victoria is centrally located with easy access to all
major attractions including the Prado, Thyssen-Bornemisza and Reina Sofia
Museums, Retiro Park, Parliament, Puerta del Sol, Plaza Mayor, the Royal
Palace and the business and shopping districts, with plenty of eating and
drinking options. Barajas Airport is only 14 km from the hotel and Atocha
Train Station is about 2 km away.
About ME by Melia
ME is a contemporary interpretation of the Sol Melia experience. It
is a brand which seeks to fuse innovative style with local flavours in
order to captivate travellers of a common psychographic - those with a
decisive taste for cutting-edge art and design, international cuisine and
world music - rather than a common demographic. By capturing these elements
in urban and resort destinations, this new philosophy ignites a passion
in each guest while appealing to their senses and emotions. The experience
is unforgettable. Learn more at http://www.mebymelia.com.