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 Completely Redesigned, The Rihga Royal Hotel Re-opens as
The London NYC; Includes Chef Gordon Ramsay’s
First Restaurant in the US
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New York, NY – November 2, 2006 -  A ceremony to mark the transition of the famed 562-room Rihga Royal, at 151 W. 54th Street into The London NYC was held on Thursday, November 2, 2006 at 2:00 PM.  The ceremony was attended by The Honorable Mayor Michael Bloomberg and Acting British Consul Jon Benjamin who joined together to raise the flag of the newly named hotel that will celebrate the best of what both cities have to offer. 

Redesigned by famed Irish designer David Collins (best known for his work on Nobu Berkeley Street, The Blue Bar at the Berkeley, Claridge’s Hotel), the Rihga Royal Hotel will re-open its doors as The London NYC, unveiling a complete redesign of the entire hotel. The London NYC will also feature the debut of Michelin-starred chef Gordon Ramsay’s first restaurant in the US; the on-premises concierge services of Quintessentially; and a complete upgrade of the bathroom environment by bath purveyor Waterworks. 

A prized property within the LXR Luxury Resorts collection, The London NYC boasts the ideal location at the very center of New York City, and by uniting style with substance, will capture the essence of both its namesake cities – worldly, sophisticated and with an incomparable energy to mark the transition into The London NYC, and as a key component to New York City tourism. Everything has been custom designed, from the rooms and public areas into luxurious spacious interiors, creating a refined living environment through the careful re-invention of the former architecture of the 54-story structure, originally built as a residence by architect Frank Williams.

“The transformed London NYC will be a fantastic addition to our City,” said Mayor Bloomberg. “Last year, 42.6 million tourists visited New York City, spending over $22 billion.  Hotels create good-paying jobs for New Yorkers in all five boroughs and are a vital part of the tourism
industry.  That’s why we've worked so hard to encourage new hotel development and maintain existing hotels.  The opening of The London NYC will help ensure that we offer our visitors the best hotels in the world - and that we continue to attract more and more visitors.”

“This is a historic event, as we introduce an entirely new concept in luxury - one that is not just personalized, but customized.  An incomparable hotel encounter that lets the guest dictate the experience - and surrounds them  with the utmost in style and design,  showcases the hottest culinary scene and delivers otherwise unattainable access to New York City’s most sought-after attractions,” said John Ceriale, CEO LXR Luxury Resorts.  “This hotel represents the launch of a new point of view on a modern hotel.” 
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The Honorable Mayor Michael Bloomberg, LXR Luxury Resorts & Hotels CEO John Ceriale and President & GM of The London NYC Alex Alexander, raise the flag signifying the Official Launch of the new London NYC hotel on November 2nd.
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(L to R) - Acting Consul General for the British Consulate Jon Benjamin, LXR Luxury Resorts & Hotels CEO John Ceriale, President & GM of The London NYC Alex Alexander, and Quintessentially Co-Founder Ben Elliot at the Official Launch and Flag-raising ceremony of the new London NYC hotel in midtown Manhattan on November 2nd.
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ABOUT LXR LUXURY RESORTS:

LXR Luxury Resorts is a portfolio of independent properties dedicated to creating an experience of luxury, a sense of ease and endless pleasure and are distinguished by a style and spirit that captures the unique qualities of their setting.  LXR Luxury Resorts are located throughout the United States and the Caribbean.  The LXR collection also includes the renowned Golden Door Spa brand and its four spas in the U.S.  LXR Luxury Resorts can be found at http://www.LuxuryResorts.com

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Contact:

Anne Hersley-Hankins
(561) 447-3370
AHersley@LuxuryResorts.com

www.TheLondonNYC.com

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Also See: The Transformation of the RIHGA Royal Hotel into The London NYC Poised to Set the Next Level of Hotel Design / July 2006
LXR Luxury Resorts Plans Refurbishment and Repositioning of the Rihga Royal Hotel in New York City and the Bel Age in West Hollywood; Renaming The London NYC and The London LA Respectively / November 2005

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