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Opening Keynote on �Blogs, Podcasting, Social
Networks and More!�
MCLEAN, VA (Nov. 15, 2006) � With an opening keynote on �Blogs,
Podcasting, Social Networks and More!� by eMarketer�s CEO Geoff Ramsey,
the Hospitality Sales & Marketing Association International�s (HSMAI)
7th Travel Internet Marketing Strategy Conference will be an all-day, intensive
study of �New Intelligence for the E-Marketplace.�
To be held on Dec. 6, 2006, immediately following the annual HEDNA
Program in Sunny Isles, FL, the conference will also feature the release
of three new Internet Marketing reports: HSMAI & TIA: Internet Marketing
Metrics Feasibility Study; TIG Global Special Report: Profits and Pitfalls
of Online Marketing: A Legal Desk Reference for Travel Executives and HSMAI
& iPerceptions: Travel Customer Satisfaction Report.
�The powerful line-up of keynote speakers and panelists, coupled with
the release of three very important Internet marketing reports, will make
this conference a must-attend for anyone serious about the eMarketplace,�
said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.
The agenda is as follows:
8:00-8:30 am
Continental Breakfast
8:30-9:00 am
Welcome & Opening Remarks
9:00- 9:45 am
Keynote Presentation: �Blogs, Podcasting, Social Networks and More!�
Geoff Ramsey, CEO, eMarketer
Now that consumers are armed with iPods, TiVos, Blackberries, search
engines, broadband connections and other digital technologies, they have
gained unprecedented control over their media and content. As a result,
marketers are facing an increasingly complex web of challenges, including
media fragmentation, excessive commercial clutter and a growing resistance
among consumers towards marketing messages of all kinds. Ramsey will
discuss how digital technologies offer marketers, particularly those in
the travel industry, new opportunities to �engage� with their audiences
in deep and profitable ways.
9:45-10:15 am
Release of the first HSMAI/iPerceptions Quarterly Report: �Voice of
the Hotel Customer�
The first-ever edition of a unique, quarterly web metrics reports that
will include experience and satisfaction benchmarks for the growing online
marketplace in the hospitality industry. The research addresses issues
of website satisfaction, such as ease of use, convenience, depth of information,
relevant content, likelihood to return and responsiveness to customer needs.
10:15-10:30 am
Refreshment Break/Partner Networking
10:30-11:30 am
General Session on Metrics
11:45-1:00 pm
Lunch: Networking & Roundtable Discussions on:
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.travel
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Resorts � Internet Marketing Best Practices
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Search Marketing/PPC
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Destination Internet Marketing Challenges
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Group Booking Online
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Hotel Blogs
1:00-1:30 pm
Summary of Roundtable Discussions by Facilitators
1:30-2:30 pm
Lessons learned from the new HSMAI/TIA Metrics Feasibility Study
Suzanne Cook, Senior Vice President, Research, Travel Industry Association;
Cindy Estis Green, Managing Partner, The Estis Group
This collaborative research project between the HSMAI Internet Marketing
Advisory Board and the Travel Industry Association of America eCommerce
Committee will identify a way to compare the results of interactive marketing
initiatives within the travel industry.
2:30-3:15 pm
General Session - Profits, Pitfalls, and Protection of your Intangible
Assets Online
Sue Heilbronner, Executive Vice President of Marketing and Business
Development, TIG Global
Learn more about how to better manage your intellectual property assets
(trademarks, brands, photographs) in the context of your website, your
e-mail programs, and your online advertising efforts. Registrants
will receive a copy of the TIG Global Special Report �Profits and Pitfalls
of Online Marketing, A Legal Desk Reference for Travel Executives.�
3:15-3:45 pm
Refreshment Break/Partner Networking
3:45- 4:30 pm
Closing Keynote Interview
Jacki Kelley, Yahoo! Category Development Officer, Travel, will be
interviewed by Dr. Lalia Rach of NYU on �Yahoo Travel � Vision, Trends,
Future Initiatives.�
4:30�6:00 pm
Networking reception
Delivering a powerful punch of rich resources, metrics and satisfaction
benchmarks, HSMAI�s three new Internet marketing reports, jointly published
by the HSMAI Foundation, are:
HSMAI & TIA Internet Marketing Metrics Feasibility Study
This collaborative research project between the HSMAI Internet Marketing
Advisory Board and the Travel Industry Association of America eCommerce
Committee will identify a way to compare the results of interactive marketing
initiatives within the travel industry.
TIG Global Special Report Profits and Pitfalls of Online Marketing:
A Legal Desk Reference for Travel Executives
As brand infringement continues to impact the travel industry, TIG
Global has partnered with Cyveillance and the HSMAI Foundation to provide
executives with a legal desk reference for simplifying online brand protection.
Sue Heilbronner, executive vice president of marketing and business development,
TIG Global, will discuss the findings of the report. Registrants will receive
a complimentary copy of the report.
HSMAI & iPerceptions Travel Customer Satisfaction Report
The first-ever edition of a unique, quarterly web metrics report that
will include experience and satisfaction benchmarks for the growing online
marketplace in the hospitality industry.
Sponsors of the strategy conference are American Express, Cyveillance,
eMarketer, Expedia, HSMAI University, INTENT MediaWorks / MyTravelNetwork,
iPerceptions, Quotient Marketing Inc., Real Magnet, Rebel Travel, The Map
Network, TIG Global and TravelCLICK. For more information on sponsorship
opportunities, contact Melanie Penoyar, HSMAI�s director of development,
at (703) 245-8037 or [email protected].
The cost to attend the conference is $300 for HSMAI members, $125 for
students and $455 for non-members, which includes a one-year HSMAI membership.
HSMAI is an organization of sales and marketing professionals representing
all segments of the hospitality industry. With a strong focus on
education, HSMAI has become the industry champion in identifying and communicating
trends in the hospitality industry, and bringing together customers and
members at eight annual events, including HSMAI�s Affordable Meetings®,
and HSMAI World Quest. Founded in 1927, HSMAI is an individual membership
organization comprising more than 7,000 members worldwide, with 36 chapters
in the Americas region. |
