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Complete Agenda for the 7th Travel Internet Marketing Strategy
Conference December 6, 2006, Sunny Isles, Florida
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Opening Keynote on ‘Blogs, Podcasting, Social Networks and More!’

 MCLEAN, VA (Nov. 15, 2006) – With an opening keynote on “Blogs, Podcasting, Social Networks and More!” by eMarketer’s CEO Geoff Ramsey, the Hospitality Sales & Marketing Association International’s (HSMAI) 7th Travel Internet Marketing Strategy Conference will be an all-day, intensive study of “New Intelligence for the E-Marketplace.”
 
To be held on Dec. 6, 2006, immediately following the annual HEDNA Program in Sunny Isles, FL, the conference will also feature the release of three new Internet Marketing reports: HSMAI & TIA: Internet Marketing Metrics Feasibility Study; TIG Global Special Report: Profits and Pitfalls of Online Marketing: A Legal Desk Reference for Travel Executives and HSMAI & iPerceptions: Travel Customer Satisfaction Report.
 
“The powerful line-up of keynote speakers and panelists, coupled with the release of three very important Internet marketing reports, will make this conference a must-attend for anyone serious about the eMarketplace,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.  

The agenda is as follows:
 
8:00-8:30 am    
Continental Breakfast
 
8:30-9:00 am                
Welcome & Opening Remarks 
 
9:00- 9:45 am               
Keynote Presentation: “Blogs, Podcasting, Social Networks and More!”
Geoff Ramsey, CEO, eMarketer           
 
Now that consumers are armed with iPods, TiVos, Blackberries, search engines, broadband connections and other digital technologies, they have gained unprecedented control over their media and content.  As a result, marketers are facing an increasingly complex web of challenges, including media fragmentation, excessive commercial clutter and a growing resistance among consumers towards marketing messages of all kinds.  Ramsey will discuss how digital technologies offer marketers, particularly those in the travel industry, new opportunities to “engage” with their audiences in deep and profitable ways. 
 
9:45-10:15 am  
Release of the first HSMAI/iPerceptions Quarterly Report: “Voice of the Hotel Customer” 
 
The first-ever edition of a unique, quarterly web metrics reports that will include experience and satisfaction benchmarks for the growing online marketplace in the hospitality industry.  The research addresses issues of website satisfaction, such as ease of use, convenience, depth of information, relevant content, likelihood to return and responsiveness to customer needs. 
                                                                                                            
10:15-10:30 am            
Refreshment Break/Partner Networking                                                
 
10:30-11:30 am            
General Session on Metrics
 
11:45-1:00 pm 
Lunch: Networking & Roundtable Discussions on: 

  1. .travel 
  2. Resorts – Internet Marketing Best Practices 
  3. Search Marketing/PPC
  4. Destination Internet Marketing Challenges
  5. Group Booking Online
  6. Hotel Blogs
1:00-1:30 pm               
Summary of Roundtable Discussions by Facilitators
                        
1:30-2:30 pm               
Lessons learned from the new HSMAI/TIA Metrics Feasibility Study
Suzanne Cook, Senior Vice President, Research, Travel Industry Association; Cindy Estis Green, Managing Partner, The Estis Group
 
This collaborative research project between the HSMAI Internet Marketing Advisory Board and the Travel Industry Association of America eCommerce Committee will identify a way to compare the results of interactive marketing initiatives within the travel industry.
 
2:30-3:15 pm  
General Session - Profits, Pitfalls, and Protection of your Intangible Assets Online
Sue Heilbronner, Executive Vice President of Marketing and Business Development, TIG Global
Learn more about how to better manage your intellectual property assets (trademarks, brands, photographs) in the context of your website, your e-mail programs, and your online advertising efforts.  Registrants will receive a copy of the TIG Global Special Report “Profits and Pitfalls of Online Marketing, A Legal Desk Reference for Travel Executives.”
 
3:15-3:45 pm 
Refreshment Break/Partner Networking
 
3:45- 4:30 pm 
Closing Keynote Interview
Jacki Kelley, Yahoo! Category Development Officer, Travel, will be interviewed by Dr. Lalia Rach of NYU on “Yahoo Travel – Vision, Trends, Future Initiatives.”
 
4:30–6:00 pm                
Networking reception

Delivering a powerful punch of rich resources, metrics and satisfaction benchmarks, HSMAI’s three new Internet marketing reports, jointly published by the HSMAI Foundation, are: 

HSMAI & TIA Internet Marketing Metrics Feasibility Study
This collaborative research project between the HSMAI Internet Marketing Advisory Board and the Travel Industry Association of America eCommerce Committee will identify a way to compare the results of interactive marketing initiatives within the travel industry.
 
TIG Global Special Report Profits and Pitfalls of Online Marketing: A Legal Desk Reference for Travel Executives
As brand infringement continues to impact the travel industry, TIG Global has partnered with Cyveillance and the HSMAI Foundation to provide executives with a legal desk reference for simplifying online brand protection.  Sue Heilbronner, executive vice president of marketing and business development, TIG Global, will discuss the findings of the report. Registrants will receive a complimentary copy of the report. 

HSMAI & iPerceptions Travel Customer Satisfaction Report
The first-ever edition of a unique, quarterly web metrics report that will include experience and satisfaction benchmarks for the growing online marketplace in the hospitality industry.

Sponsors of the strategy conference are American Express, Cyveillance, eMarketer, Expedia, HSMAI University, INTENT MediaWorks / MyTravelNetwork, iPerceptions, Quotient Marketing Inc., Real Magnet, Rebel Travel, The Map Network, TIG Global and TravelCLICK.  For more information on sponsorship opportunities, contact Melanie Penoyar, HSMAI’s director of development, at (703) 245-8037 or mpenoyar@hsmai.org.
 
The cost to attend the conference is $300 for HSMAI members, $125 for students and $455 for non-members, which includes a one-year HSMAI membership.  
 
HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry.  With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at eight annual events, including HSMAI’s Affordable Meetings®, and HSMAI World Quest.  Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 36 chapters in the Americas region.  
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Contact:

Hospitality Sales & Marketing Association International
8201 Greensboro Drive, Suite 300
McLean, VA 22102
phone (703) 610-9024
www.hsmai.org
 

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Also See: TIG Global Legal Reference Simplifies Challenges Associated with Online Marketing and Brand Protection; TIG Global, Cyveillance, and HSMAI Publish Profits and Pitfalls in Online Marketing / October 2006
Recap HSMAI's 6th Travel Internet Strategy Conference: Effectively Using Metrics, Legal Issues, Blogs / April 2006


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