|SANTO DOMINGO, Dominican Republic & BEVERLY HILLS,
Calif. - Coral Hotels & Resorts and Hilton Hotels Corporation (NYSE:HLT)
announced today the joint decision to dissolve their agreement to develop
the Coral by Hilton brand. The decision, reached by mutual agreement, is
effective Oct. 31, 2006.
“This de-branding stems from a mutually agreed and amicable decision,” states Simon Suarez, executive vice president of Coral Hotels & Resorts. “The superior infrastructure and unique characteristics of Coral Hotels & Resorts guarantee seamless branding without starting from zero. Under the new structure, guests will continue to enjoy four exciting all-inclusive resorts with a wide variety of activities and accommodations to please any discerning traveler.”
“Hilton has enjoyed a successful three year relationship with Coral Hotels & Resorts. This mutual decision is a result of our companies pursuing new direction and focus for development opportunities,” said Matthew J. Hart, president and chief operating officer, Hilton Hotels Corporation.
Coral’s four existing all-inclusive resorts in the Dominican Republic
will no longer operate under the Coral by Hilton brand as of Oct. 31, 2006
and will revert back to the Coral Hotels & Resorts brand. All existing
reservations will be honored by all four hotels. For further information
guests should call 1-800-863-9281 or visit www.coralhotels.com
Costa Caribe, Formerly a Coral by Hilton Resort
Juan Dolio, Dominican Republic
Since 1996, Coral Hotels & Resorts has operated in the Dominican Republic, and will continue to do so under that banner. Following the de-branding process from Hilton, Coral Hotels & Resorts will soon launch a comprehensive marketing campaign, and will continue to sell through all existing distribution channels, including tour operators, travel agencies, electronic media and direct-consumers.
Hilton Hotels Corporation – Caribbean & Latin America
Coral Hotels & Resorts
|Also See:||Coral Hotels & Resorts Building Two New Ground-up Crowne Plaza Hotels in the Dominican Republic / April 2001|
|Simón Suárez, EVP of Coral Hotels & Resorts, Assumes Presidency of the Caribbean Hotel Association / June 2002|