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MINNEAPOLIS (Nov. 8, 2006) � Carlson Companies, a
global leader in the travel, hotel, restaurant, cruise and marketing industries,
today unveiled a new company logo, symbolizing Carlson�s focus on heart
(building relationships), heritage, its future, innovation and service.
Today for the first time, the red and gold logo was shown to Carlson
employees at their all-company forum in Minneapolis. Each of Carlson�s
operating groups will use the new logo as an identifier in conjunction
with their own brand logos.
�The graphic design of the new logo � also called a trust mark � is rich in symbolism,� said Kim Olson, Carlson vice president and chief communications officer. �It was designed to represent our heart, our heritage and our future, and it can mean many things to many people.� HEART. The logo represents four Carlson employees, viewed from above, with open and welcoming arms. It is a reminder that Carlson�s businesses involve building better relationships with customers, partners, colleagues and communities.The new logo contains elements of the original, historic logo � the left- and right-facing �C�s in the center. The historic logo was designed in the early 1970s, when the Gold Bond Stamp Company became Carlson Companies to reflect the diversification of founder Curtis L. Carlson�s businesses. �Our new trust mark serves as a reminder that Carlson is entering a new era. Our businesses are combining their resources and expertise more easily than ever before to serve our customers and employees,� Olson said. �Our strategy is to operate as a group of independent � but integrated � businesses that contribute to their own success and the success of the entire company.� Carlson is a global leader in the hotel, restaurant, business and leisure travel, cruise and marketing industries. |
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Also See: | Carlson's Park Inn Limited-service Brand Creates New Logo / April 2003 |
Radisson Creates New Brand Identity and New Company Name / Jan 2000 |