|MINNEAPOLIS (Nov. 8, 2006) – Carlson Companies, a
global leader in the travel, hotel, restaurant, cruise and marketing industries,
today unveiled a new company logo, symbolizing Carlson’s focus on heart
(building relationships), heritage, its future, innovation and service.
Today for the first time, the red and gold logo was shown to Carlson
employees at their all-company forum in Minneapolis. Each of Carlson’s
operating groups will use the new logo as an identifier in conjunction
with their own brand logos.
“The graphic design of the new logo – also called a trust mark – is rich in symbolism,” said Kim Olson, Carlson vice president and chief communications officer. “It was designed to represent our heart, our heritage and our future, and it can mean many things to many people.”
HEART. The logo represents four Carlson employees, viewed from above, with open and welcoming arms. It is a reminder that Carlson’s businesses involve building better relationships with customers, partners, colleagues and communities.The new logo contains elements of the original, historic logo – the left- and right-facing “C”s in the center. The historic logo was designed in the early 1970s, when the Gold Bond Stamp Company became Carlson Companies to reflect the diversification of founder Curtis L. Carlson’s businesses.
“Our new trust mark serves as a reminder that Carlson is entering a new era. Our businesses are combining their resources and expertise more easily than ever before to serve our customers and employees,” Olson said. “Our strategy is to operate as a group of independent – but integrated – businesses that contribute to their own success and the success of the entire company.”
Carlson is a global leader in the hotel, restaurant, business and leisure travel, cruise and marketing industries.
|Also See:||Carlson's Park Inn Limited-service Brand Creates New Logo / April 2003|
|Radisson Creates New Brand Identity and New Company Name / Jan 2000|