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 The Briad Group Set to Open 113-unit, Homewood Suites
by  Hilton (R) in Bethlehem, Pennsylvania
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Livingston, New Jersey - October 24, 2006 -- The Briad Group of Livingston, New Jersey will open a new three-story, 113-unit, Homewood Suites by  Hilton (R) in Bethlehem, Pennsylvania.  All 113 suites offer full state of the art kitchen facilities, featuring all stainless steel appliances and ceramic cooktop stoves.  The newly constructed hotel is owned by Briad Lodging Group Bethlehem, LLC and managed by Briad Hospitality Management, LLC of Livingston, NJ.
  
"Allentown/Bethlehem is a strong hotel market in need of additional upscale extended stay hotels like Homewood Suites and we are thrilled to be opening in  the area," said Hotel General Manager Robert McDevitt. "We are the ideal place for those travelers who are away from home or office for several days but still need to have all of the benefits, such as a full kitchen, executive business center and complimentary high-speed Internet access," McDevitt said.  

In addition to the Bethlehem hotel, construction is well underway on three other hotels, scheduled to open in 2007: a 100-room Marriott Residence Inn in  Neptune, NJ, 108-room Residence Inn in Mt. Laurel, NJ and 113-room Courtyard by Marriott in Wall Township, NJ.
 
In addition to developing and owning franchises under long-term agreements with Hilton and Marriott, The Briad Group has the ability to manage properties  under its hotel management subsidiary Briad Hospitality Management, L.L.C. "Our Hotel Division is a key element of Briad's continued success and growth.  We value the strong relationships we have with these two great companies," said Brad Honigfeld, Chairman and CEO of The Briad Group.

The Briad Group has been developing extended- and limited-stay hotels across the Northeast and Mid-Atlantic states for the past seven years, with thirteen hotels developed from the ground up. The company has developed properties under the Residence Inn, Courtyard and Spring Hill Suites brands for Marriott; and the Homewood Suites and Hilton Garden Inn brands for Hilton.

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Contact:

Steve Scharf
Director of Development & Asset Management
The Briad Group, 
78 Okner Parkway, Livingston, NJ 07039, 
Phone: 973-597-6433
sscharf@briad.com
www.briad.com

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Also See: The Briad Group Planning Twelve Extended and Limited-stay Hotels in the Northeast / September 2005
The Briad Group Opening a Residence Inn by Marriott in Hauppauge, New York / March 2002

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