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 Agenda Set for the 7th Annual Resort Management Conference
at The Broadmoor in Colorado Springs, March 25-27, 2007
MCLEAN, VA (Dec. 15, 2006) – The annual event that draws the resort industry at-large for two days of insightful education, debates and lively discussions will convene for the seventh year when the Annual Resort Management Conference takes place at The Broadmoor in Colorado Springs, CO from March 25-27, 2007.
 
Presented by the Hospitality Sales & Marketing Association International (HSMAI) and the University of Denver’s School of Hotel, Restaurant & Tourism Management (HRTM), the conference agenda will feature three timely and pertinent general sessions and an extensive and diverse line-up of breakout sessions.
 
“This promises to be one of the most exciting and illuminating agendas to date, providing equal doses of practical information, cutting-edge concepts and ideas critical to anyone doing business in the resort industry,” states Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.  
 
“Our objective is to have attendees leave the conference with a number of hands-on ideas they can use right away to improve their resort business,” adds Paul Laesecke, senior lecturer, University of Denver’s School of Hotel, Restaurant & Tourism Management.
 
One of the most exciting and anticipated sessions will be Ubercool’s Michael Tchong, an electrifying speaker who was quoted as being “the most influential trendspotter in America” by The Daily Telegraph of London.  By showing how Ubertrends, society’s “supertrends,” fuel sub trends and how these affect the travel market, Tchong will provide a clearer context for trend analysis, giving attendees a much better sense of what the future may hold.
 
Attendees will get the latest research about leisure and business travel trends from Peter Yesawich, Ph.D., president and CEO of Yesawich, Pepperdine, Brown & Russell, and Mark Lomanno, president, Smith Travel Research, will present the research firm’s latest finding on “Resort Operating Research and Statistics.” Following those sessions, an expert panel of resort executives will react to the data presented and offer their expertise and ideas. 
 
The breakout sessions will follow three tracks:
  • Operations (Serving the Next Generation Guest; Human Resource Challenges in the Resort Industry; Condo/Hotels and Fractional Ownership)
  • Marketing (Trends in Electronic Marketing; CRM at its Best; Surviving and Capitalizing on Short-Term Weather-Driven Challenges and Opportunities).
  • Current Trends (Ancillary Revenue; Changing Dynamics of the Group Market in the Resort Industry)
The 2007 Resort Management Conference
SUNDAY, MARCH 25, 2007:

Afternoon:
  
HSMAI Foundation Golf Tournament

1:00 PM – 8:00 PM:     Onsite Conference Registration

2:00 PM – 5:00 PM:     HSMAI Resort Marketing Special Interest Group – Best Practices Subscribers Meeting

6:00 PM – 8:00 PM:     Welcome reception sponsored by the Broadmoor
 

MONDAY, MARCH 26, 2007:

7:30 AM – 8:30 AM:     Continental Breakfast in Exhibit Hall

8:30 AM – 8:45 AM:     Welcome

8:45 AM – 10:00 AM:     General Session A: Travel Trends in Business and Leisure Travel
The conference kicks-off with a look at the most recent research about travel trends. Peter Yesawich, president and C.E.O. of Yesawich, Pepperdine, Brown & Russell will present his research about both business travel trends and leisure travel trends. This session alone will be worth the price of admission.
SPEAKER: Peter Yesawich, president and CEO, Yesawich, Pepperdine, Brown & Russell

10:00 AM – 10:30 AM:     Networking Break in Exhibit Hall

10:30 AM – 11:30 PM:     General Session B: Resort Operating Research and Statistics
Smith Travel Research’s latest findings on operating statistics for resorts as well as research about the size and the scope of the industry, facilities, amenities, demographics and compensation.
SPEAKER: Mark Lomanno, president, Smith Travel Research

11:30 AM – 12:30 PM:     An expert panel of resort executives will react to the data presented by Peter Yesawich and Mark Lomanno. They will provide their thoughts about strategies to move forward, and connect how the information presented has impacted their resorts.
MODERATOR: Paul Laesecke, senior lecturer, School of Hotel , Restaurant & Tourism Management, Daniels College of Business, University of Denver
PANELISTS: Steve Bartolin, president & CEO, the Broadmoor, Charles S. Peck , president & CEO, Destination Hotels & Resorts, Additional Panelist to be Announced

12:30 PM – 12:45 PM:     Resort Executive of the Year Announcement sponsored by the University of Denver and Yesawich, Pepperdine, Brown & Russell

12:45 PM – 1:50 PM:     Speaker Roundtable Luncheon

2:00 PM – 3:30 PM:     

3 Concurrent breakouts

Session 1: Operations Track:  Human Resource Challenges in the Resort Industry

This session will focus on finding and keeping employees, immigration roadblocks, avoiding discrimination, responding to harassment complaints, effective performance management, and meaningful training.
SPEAKER: Andria L. Ryan, partner, Fisher & Phillips, LLP
PANELIST: Cindy Clark, director of human resources, the Broadmoor, and Tonda Tan, Director of Human Resources, Amelia Island Plantation

Session 2: Marketing Track: Explore trends in electronic marketing, including search engine marketing and more
A panel of experts will give insight into new developments in electronic marketing and distribution. Does it replace traditional marketing? Or, complement it? Learn the how’s and why’s of search engine optimization and how to bring your website to the next level, and insure it is working optimally for you.
MODERATOR: Frank Fredericks, vice president, Sales & Marketing, Wild Dunes Resort
PANELISTS: Karen Nasuti, President, Nasuti and Hinkle Creative Thinking; Felix Laboy, president & CEO, E-site Marketing; Tom Bewley, director of marketing, Kiawah Island Golf Resort and Steven V. Seghers, MHS, account director, HyperDisk Marketing

Session 3: Current Trends Track: Generating Ancillary Revenue: Creative Techniques for Expanding Resort Revenue Streams
This session will present some of the highlights of the comprehensive HSMAI Resort Best Practices study on Generating Ancillary Revenue released in December, 2006. It will cover both innovative as well as traditional methods to improve revenue streams in spa, golf, retail, food and beverage and other room related categories. Panelists will represent a variety of resorts and will share their best practices. The moderator, Heidi Storm Samore (co-author of the HSMAI report with Cindy Estis Green), senior consultant with The Estis Group, has extensive experience in corporate revenue management as well as hospitality operations.
MODERATOR: Heidi Storm Samore, Senior Consultant, The Estis Group
PANELISTS: To be Announced

3:30 PM – 4:00 PM:     Networking Break in Exhibit Hall

4:00 PM – 5:30 PM:     

3 Concurrent breakouts

Session 4: Operations Track: New TechnologyCondo/Hotels and Fractional Ownership
Visit our website for more information on this session and its speaker and panelists.

Session 5: Marketing Track: How to Survive and Capitalize on Short Term Weather-Driven Challenges and Opportunities

Surviving and recovering from a weather-driven catastrophe such as a hurricane, earthquake, or fire can be devastating and overwhelming. However, enduring a weather-driven challenge, such as a rainy or snowy season, in a resort dependent on seasonal travelers can be equally catastrophic for business. How do you begin the recovery process? How do you recapture your customers? Hear from professionals on emergency recovery plans and how resorts have survived and prospered, despite tremendous odds.

MODERATOR(s): Tjibbe Lambers, marketing & promotions manager, Hershey Resorts
PANELISTS: To be Announced

Session 6: Current Trends Track: Importance of and Changing Dynamics of the Group Market in the Resort Industry
Industry trends are showing that group market share is becoming more and more competitive. Learn from the authorities where the future of the group market is headed. Industry experts will share the trends and advise you how to get your share of the market.

MODERATOR: John Washko, director of sales & marketing, The Broadmoor
PANELISTS: Peter Shelly, executive vice president, HelmsBriscoe Additional Panelists to be Announced

5:30 PM – 7:30 PM:     Networking Reception in Exhibit Hall

TUESDAY, MARCH 27, 2007:

7:30 AM – 8:30 AM:     Continental Breakfast

8:30 AM – 10:00 AM:     

General Session C: Reaching Your Market: Trends of the Future
What will tomorrow’s lifestyle look like? Accompany Michael Tchong on a fast ride through today’s consumer landscape to get some answers. In this eye-opening overview, Michael discusses some of the biggest “Ubertrends” shaping the future. By showing how Ubertrends, society’s “supertrends,” fuel sub trends and how these affect the travel market, Michael will provide a clearer context for trend analysis, giving attendees a much better sense for what the future may hold in store.
SPEAKER: Michael Tchong, Ubercool, “The most influential trendspotter in America …” --- The Daily Telegraph , London

10:00 AM – 10:30 AM:     Networking Break in Exhibit Hall

10:30 AM – 12:00 Noon:     

3 concurrent breakouts

Session 7: Operations Track: Serving the Next Generation Guest
This session will look at technology amenities and services throughout the resort and in the guestrooms required and expected by Gen X and Gen Y guests.
SPEAKER: Daniel Connolly, Ph.D., assistant professor, School of Hotel , Restaurant & Tourism Management, Daniels College of Business, University of Denver
PANELISTS: Frank Wolfe, Hospitality Financial and Technology Professionals; Additional Panelists to be Announced

Session 8: Marketing Track: CRM At It's Best
Explore the new techniques in CRM, including the basics of psychographic profiling. Learn how your property management systems can be a source of valuable marketing information. Hear how marketing can help create relationships, not just sell. See how those relationships can help attract the right client and build your business.
MODERATOR: Tom Littleton, president, LMG Data Mining
PANELISTS: Mike Fitzpatrick, vice president, Account Services, Cohorts; David Ralls, vice president, AIR Marketing; Additional Panelist to be Announced

12:00 Noon – 1:30 PM:     Networking Lunch Break in Exhibit Hall

1:00 PM – 4:30 PM:     Property Tours

1:00 PM – 4:00 PM:     HSMAI Resort Marketing Advisory Board Meeting

Also on the agenda is the presentation of the Resort Executive of the Year, sponsored by the University of Denver and Yesawich, Pepperdine, Brown & Russell.
 
Prior to the start of the sessions, on Sunday, March 25, the HSMAI Foundation will hold its annual Golf Tournament, the HSMAI Resort Marketing Special Interest Group will have its Best Practices Subscribers Meeting, and The Broadmoor will host a welcome reception.
 
For sponsorship information, contact Melanie J. Penoyar, CAE, director of development for HSMAI, (703)245-8037 or mpenoyar@hsmai.org.  
 
The cost to attend if registered prior to Feb. 15, 2007 is $595 for HSMAI members, $645 for partner association members, $300 for HSMAI student members or $750 for other attendees, which includes a one-year membership to HSMAI.  After Feb. 15, the rates are $695, $745, $350 and $850 respectively.
 
To register, contact HSMAI’s Lesley Hunter at lhunter@hsmai.org, 703-610-0261 or visit www.resortconference.com.
 
HRTM
Established in 1946, the School of Hotel, Restaurant and Tourism Management (HRTM), part of the Daniels College of Business at the University of Denver, has been ranked by Business Week among the top 50 business schools in the nation.  As one of the most prominent hotel programs in the nation, the HRTM program enjoys a superb reputation for innovative educational programs as it prepares undergraduate students for senior management positions in the fast-changing and competitive hospitality industry.  The student-oriented faculty members are internationally recognized for their contributions to teaching, research and publications in various hospitality fields. 

For more information on the HRTM program, contact Barb Pemble, bpemble@du.edu, 303-871-4473, www.daniels.du.edu/HRTM or visit www.resortconference.com.
 
HSMAI
HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry.  With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI’s Affordable Meetings®.  Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 36 chapters in the Americas Region.

Contact:

HSMAI
8201 Greensboro Drive, Suite 300
McLean, VA 22102
phone (703) 610-9024
www.hsmai.org

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Also See: Recap: 6th Annual Resort Management Conference; Chris von Imhoff, CEO, Alyeska Resort, Named Resort Executive of the Year / April 2006
Recap: 5th Annual Resort Management Conference / May 2005
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