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Top 50 New Year’s Eve Destinations Survey
Has Las Vegas, New York City at Top
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NORWALK, Conn.- December 26, 2006 - According to a new priceline.com (Nasdaq: PCLN) hotel survey, the Las Vegas Strip is the most-preferred New Year’s Eve destination for the second year in a row.

To compile its list of top New Year’s Eve destinations, priceline.com looked at a sampling of more than 30,000 hotel room booking requests made by priceline.com customers for the evening of December 31, 2006. Since the priceline.com study is based on actual booking requests, and not on consumer preference polls or votes, priceline.com believes the study is one of the more accurate predictors of future travel trends.

Priceline.com said it still has plenty of hotel rooms, vacation packages, cruises, airline tickets and rental cars available for those wishing to celebrate the New Year in a special place. In addition to its broad selection of published-price travel products, priceline.com enables customers to save even more by using its Name Your Own Price services for airline tickets, hotel rooms and rental cars. See www.priceline.com for examples and full details.

In addition to Las Vegas, several other destinations showed strong popularity for ringing in the New Year. Florida destinations took 15 of the top 50 spots on the list, the most of any state. New York City took four spots, all within the top 10.

Traditional parade and New Year’s Eve celebration sites scored well on the list. New York’s Midtown West, home to Times Square, was #5. Philadelphia, with its Mummers Parade, ranked #28. New Orleans’ French Quarter continued its post-Katrina rebound, coming in at #31.

Priceline.com customers also showed a willingness to travel some distances for their celebrations. Maui and Oahu appeared on the list five times. Popular international destinations included London (which made the list twice), Paris and Sydney, Australia.

Priceline.com's Top Destinations
For New Year's Eve 2006

Rank     City                    Neighborhood

1       Las Vegas               Strip Vicinity
2       New York                SoHo/Financial District
3       New York                Upper Midtown/Central Park South
4       Orlando                 Universal Studios/Sea World
5       New York                Midtown West
6       Chicago                 Millennium Park/Loop/Grant Park
7       New York                Midtown East
8       Orlando                 Disney World Vicinity
9       San Francisco           Union Square West
10      Las Vegas               Convention Center/UNLV Area
11      Chicago                 N. Michigan Ave./River North Area
12      Miami                   Miami Beach
13      Orlando                 Sand Lake Corporate Park Area
14      Key West                Key West
15      San Antonio             Downtown/Riverwalk
16      New Orleans             French Quarter
17      Miami                   South Beach
18      San Francisco           Union Square East/Embarcadero
19      Maui                    Kihei
20      Maui                    Wailea/Makena
21      Atlanta                 Downtown
22      Las Vegas               West of Strip Area
23      Orlando                 West Disney Area
24      Orange County           Disneyland Area
25      Nashville               Downtown/Vanderbilt U. Area
26      Miami                   Coral Gables/Coconut Grove
27      Maui                    Ka'anapali/Lahaina
28      Philadelphia            Downtown
29      Oahu                    Waikiki South
30      Cancun                  Downtown/Beaches
31      New Orleans             Downtown/Convention Center
32      Los Angeles             Hollywood
33      Paris                   Eiffel Tower/Grenelle/Montparnasse
34      Ft. Lauderdale          Beach Area
35      Fort Myers/Naples       Sanibel & Captiva Islands
36      Los Angeles             Beverly Hills/West Hollywood
37      Ft. Lauderdale          Downtown
38      London                  Mayfair/Soho
39      Maui                    Kahului
40      Ft. Lauderdale          W. Ft. Lauderdale/Plantation
41      Toronto                 Downtown
42      London                  Bloomsbury/Marble Arch
43      Newark                  Jersey City
44      Puerto Rico             San Juan
45      Indianapolis            Downtown
46      Orlando                 Airport Area
47      Sydney                  City Centre
48      Fort Myers/Naples       Marco Island
49      Tampa                   Airport Area/Westshore
50      San Diego               Coastal Area

About Priceline.com® Incorporated

Priceline.com Incorporated (Nasdaq: PCLN) operates priceline.com, a leading U.S. online travel service for value-conscious leisure travelers, and Priceline Europe, a leading European online hotel reservation service.

In the U.S., priceline.com gives customers more ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises than any other Internet travel service. In addition to getting all the best published prices, leisure travelers can narrow their searches using priceline.com’s TripFilter™ advanced search technology, create packages to save even more money, and take advantage of priceline.com’s famous Name-Your-Own-Price® service, which can deliver the lowest prices available.

Priceline Europe operates one of Europe’s fastest growing hotel reservation services through its Booking.com network of hotel reservation services, Activehotels.com and priceline.co.uk. Priceline Europe operates in 40 countries in 12 languages and offers its customers in Europe and the U.S. access to approximately 25,000 participating European hotels.

Priceline.com also operates the following travel websites: Travelweb.com, Lowestfare.com, RentalCars.com and BreezeNet.com. Priceline.com also has a personal finance service that offers home mortgages, refinancing and home equity loans through an independent licensee. Priceline.com licenses its business model to independent licensees, including priceline mortgage and certain international licensees.

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Contact:

Priceline.com Incorporated
Brian Ek, 203-299-8167
brian.ek@priceline.com
 

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Also See: Top 50 Destinations for New Year's Eve 2005 / December 2005
Chicago Edges Out New York as the Top Spot for 2004 New Year's Eve Hotel Bookings / December 2004

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