News for the Hospitality Executive
|December 2006 - Today Marriott International, Inc. is announcing
sweeping consumer hotel reservations enhancements to Marriott.com. The
company also expects Marriott.com to shatter its revenue record by generating
nearly $4 billion in gross hotel-level sales across Marriott's 2,800 property
system this year. With the anticipated gross revenue growth of more than
38 percent in 2006, Marriott.com will have doubled in size in just two
"Marriott.com, which is already the largest hotel company web site, now firmly ranks as one of the biggest Internet consumer retail sites, as well," says Amy McPherson, executive vice president of Sales and Marketing, Marriott International. "By continually innovating, we provide travel consumers with the online products, services and amenities that in turn have fueled Marriott.com's growth. The enhancements we are announcing today will sustain that growth and the increasing consumer popularity of Marriott.com."
Hotel company web sites have traditionally done a great job serving business travelers, who know where they need to be and when they need to be there. However, most leisure travelers have more schedule flexibility and typically begin vacation planning by extensive research into destinations and lodging options, but this has often been difficult to do on hotel web sites -- until now.
Launch of Innovative Keyword Search, Clickable Filters, Up-To-Date Worldwide Destination Information
The half-million daily visitors to Marriott.com now have a new faster and easier search option before making hotel reservations, using keywords and clickable filters. It is the most comprehensive search-and-find functionality in the lodging industry. Visitors to Marriott.com can begin by either typing in their destination as usual, or by clicking on the new "Keyword Search" tab on the home page and typing in a word or string of words, for example:
After they have found their destination and make a hotel reservation, visitors can plan activities for their vacation using the new Destinations section, which features continually updated city guides and local information about thousands of concerts, exhibits, festivals, theater, shopping, sporting events, family activities, restaurants and nightlife for 600 destinations worldwide (soon to be expanded to 1,900). For example, travelers can make plans for the Taste of Chicago from July 2 - 6, Fleet Week in New York beginning May 1, or make arrangements to visit London before January 7, 2007 when Leonardo da Vinci: Experiment, Experience and Design closes at the Victoria and Albert Museum. With just a click, visitors can then conveniently plot these local activities on a print-and-go map that they can carry with them on the road.
When Marriott.com initially tested the new search features, 90 percent of travelers surveyed said it was "better" compared to other travel web sites they typically use. Further, of those surveyed, nearly 60 percent said they would be more likely to make a hotel reservation on Marriott.com because of the new options. Visitors to most other hotel web sites still have no option but to search the traditional way using location and date. To learn more about the new consumer features on Marriott.com, take the tour at http://marriott.com/tour.
The new search and Destinations features are just a few of the guest service enhancements to Marriott.com under the company's Spirit To Serve Our Guests strategy, which also include:
Note: The forecast of Marriott.com 2006 gross revenue contained in this press release is a "forward-looking statement" within the meaning of federal securities laws, and is not a historical fact.
MARRIOTT INTERNATIONAL, INC. is a leading lodging company with more than 2,800 lodging properties in the United States and 67 other countries and territories.
|Also See:||Major Hotel Chains Grow Internet Reservations Over 22% in 2004; Brand Websites Increase Volume of Reservations Over 31% / April 2005|
|Major Chains Report Internet Bookings Growth of 20 Percent in Q2 2006 As Consumers Continue to Choose Electronic Channels / October 2006|
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