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 LXR Luxury Resorts Transforming the Sheraton Beach Resort Key Largo
to the New Key Largo Grande Resort & Beach Club
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KEY LARGO, Fla. – September 21, 2006 – After finalizing its acquisition of the Sheraton Beach Resort Key Largo, LXR Luxury Resorts today announced a $7 million capital investment program to enhance the picturesque waterfront property as the new Key Largo Grande Resort & Beach Club.
 
“We have committed to an extensive refurbishment with intent to bring the resort to its full potential as a classic, tropical retreat,” said LXR Luxury Resorts president Jean-Jacques Pergant. “Creative new interiors will highlight the property’s pristine location, resulting in the Key Largo Grande Resort & Beach Club redefining the Keys’ luxury market and establishing our resort as a cornerstone of excellence for both group and leisure travel.” 
 
Renowned designer Looney and Associates has been hand-selected to orchestrate the transformation of the Key Largo Grande, based on their design philosophies that focus on creating spaces that are both stunning and acutely functional. 
 
The goal of the aggressive capital investments in the Key Largo Grande is to help realize its true potential and convey the innate personality of the property, including a strong sense of place, an across-the-board upgrade in services and amenities, and a return to its original “DNA,” albeit reinterpreted for the 21st century traveler. “We aim to respect the integrity and unique offerings the Key Largo Grande has to offer,” said Pergant, “and will strive to heighten its distinct personality while offering our guests an unfailing commitment to excellence and a consistent, highly personalized standard of service.”
 
Ensconced in hardwood forestry and situated on the Gulf of Mexico, the Key Largo Grande is perfect for discovering the natural wonder of the Florida Keys. The resort offers 190 guest rooms, each with private balcony, and 10 expansive suites; a 21-slip boat marina and docking facility; a private beach; and over 10,000 square feet of versatile function space. 
 
“The new LXR affiliation will allow us to emphasize our unique locale and conviviality that continues to bring guests back to the resort time and again,” said Bill Hofmann, general manager. “We look forward to enhancing the Key Largo Grande to the extent that it enhances the extraordinary destination, while setting the benchmark for style and service.” Hofmann is one of Florida’s leading hotel executives with more than 20 years of experience in the hotel industry. Most recently, he was general manager for both the Marriott Hotel Ventura Beach, Ventura, Ca., and the Radisson Hotel Princeton, Princeton, N.J. 
 
With the addition of the Key Largo Grande, LXR Luxury Resorts represents one of the largest collections of hotels and resorts in Florida. The collection’s 16 Florida properties now include the Boca Raton Resort & Club in Boca Raton; Naples Grande Resort & Club (formerly The Registry) and Edgewater Beach Hotel & Club, both in Naples; the Bahia Mar Beach Resort & Yachting Center, the Hyatt Regency Pier Sixty-Six Resort & Spa and the Fort Lauderdale Grande Hotel & Yacht Club (formerly the Marina Marriott Fort Lauderdale), all in Fort Lauderdale; Buena Vista Palace in Orlando; the Sundial Beach Resort, Best Western Sanibel Island Beach Resort, Sanibel Inn, Seaside Inn and Song of the Sea, all on Sanibel Island; the South Seas Island Resort on Captiva Island; the Miami Beach Resort & Spa on Miami’s South Beach; and The Reach Resort and Casa Marina Resort, both in Key West.  
 
The Key Largo Grande Resort & Beach Club embodies serenity and thoughtfulness with its luxurious style and first-class service. Guests can soak up soothing, off-shore breezes from a private balcony off one of the 200 fashionably appointed guestrooms and suites. The resort is home to a 21-slip marina and docking facility, and features 10,000 square feet of meeting and event space. A true retreat, the resort offers a dynamic array of recreational options, including a private beach with a wide variety of water sports, sport fishing, parasailing, diving, and boat eco-tours; two outdoor, heated swimming pools, with poolside massage option; two on-site, hard-surface lighted tennis courts; and a fitness center with state-of-the-art equipment, a sauna and whirlpool. Convenient area activities include the renowned John Pennekamp Coral Reef State Park just three miles away, the SunCruz Casino also three miles away, and the colorful city of Miami with world-class shopping, dining and nightlife situated just under an hour north of the resort. 
 
The Key Largo Grande is 65 miles from the Miami International Airport (MIA) and 95 miles from the Key West International Airport (EYW). Transportation may be arranged in advance through the resort concierge. For more information or reservations, travelers should contact their travel planner, call (800) LXR-KEYS or visit www.keylargogrande.com.   
 
The Key Largo Grande Resort & Beach Club is part of the LXR Luxury Resorts collection, a portfolio of independent properties distinguished by a style and spirit that captures the unique qualities of their setting.  LXR properties are located throughout the United States and the Caribbean. The collection also includes the renowned Golden Door Spa brand. 
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Contact:

 Catie Woods, 
(305) 535-2035, 
CWoods@LuxuryResorts.com
http://www.LuxuryResorts.com
 

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Also See: Affiliate of The Blackstone Group Acquiring 9 Hotels and Golf Club from MeriStar for Approximately $367 / February 2006
LXR Luxury Resorts Plans Refurbishment and Repositioning of the Rihga Royal Hotel in New York City and the Bel Age in West Hollywood; Renaming The London NYC and The London LA Respectively / November 2005

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