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After Five Years in the Westin Family of Hotels, the Westin Grand
Bohemian in Downtown Orlando will Move Forward
as an Independent 
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ORLANDO, FL – September 21, 2006 -  After five years in the Westin family of hotels, The Kessler Collection announced today that the AAA Four-Diamond Westin Grand Bohemian in downtown Orlando will move forward as an independent property effective November 20, 2006. The hotel will be renamed “Grand Bohemian Hotel – Orlando.”

The Kessler Collection has chosen not to continue a franchise relationship with Starwood Hotels, Westin’s parent company, which gives the hotel use of the Westin name and certain marketing alliances.

“The Westin relationship has been a good one,” said Kessler Enterprises, Inc. Chairman and CEO Richard C. Kessler. “Our hotel has been rated number one in the Westin system for the past four consecutive years, and is on course for its fifth. We will continue this tradition of unparalleled service as we move forward with developing the Kessler brand of unique luxury hotels.”

This move comes during a period of continued expansion for The Kessler Collection, with a number of new properties in development for the near future, including two more hotels that will bear the Grand Bohemian name: the Grand Bohemian Hotel & Residences – St. Petersburg, FL, scheduled to open early 2009, and Grand Bohemian Hotel – Atlanta, opening in 2008. Both properties are slated to break ground early in 2007.

“Five additional luxury hotels are in the planning stages and will be completed by 2008,” said Kessler. “In order to continue to develop and strengthen our brand, none of the existing or planned luxury properties will have any national hotel affiliations.”

Since the opening of The Westin Grand Bohemian in 2001, Kessler has opened three additional luxury hotels under The Kessler Collection name – Mansion on Forsyth Park in Savannah, GA; Beaver Creek Lodge in Beaver Creek, CO; both AAA Four Diamond properties, and Monte Sagrado in Taos, NM, an ecologically friendly resort and spa set in the Sangre de Cristo mountain range. The company has also restored the historic Kehoe House in Savannah, turning it into one of the top-rated inns in the city.

The Grand Bohemian Hotel has amassed an impressive collection of critical acclaim since its opening, including Travel+Leisure Magazine’s “Greatest In The World” Top 500 list, and Condé Nast Traveler’s Gold List. The Boheme restaurant has also been recognized with induction to Nation’s Restaurant News’ Hall of Fame, the DiRôNA Award of Excellence and Wine Spectator’s Award of Excellence in 2005 and 2006. Additionally, both The Boheme and the hotel have been awarded AAA’s Four-Diamond rating in 2003, 2004, 2005 and 2006.

The Grand Bohemian Hotel will continue normal operations and retain all existing staff as the Westin name is transitioned out. Hotel guests can continue to book their reservations at the hotel’s existing website – www.grandbohemianhotel.com, or through www.kesslercollection.com.

About The Kessler Collection
The Kessler Collection includes: the AAA Four-Diamond Beaver Creek Lodge in Beaver Creek, CO; the historic AAA Four-Diamond Casa Monica Hotel in St. Augustine, FL; the AAA Four-Diamond Celebration Hotel in Celebration, FL; the AAA Four-Diamond Westin Grand Bohemian Hotel in Orlando, FL; the AAA Four-Diamond Mansion on Forsyth Park in Savannah, GA; the Doubletree Castle Hotel in Orlando, FL; El Monte Sagrado in Taos, NM; Sheraton Studio City in Orlando, FL; Sundy House, a Kessler managed property in Delray Beach, FL; historic Kehoe House in Savannah, GA; Columbia Place luxury condominiums, Savannah. For more information, please call (407) 996-9999, or visit www.kesslercollection.com.

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Contact:

The Kessler Collection
www.kesslercollection.com

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Also See: The 250-room Westin Grand Bohemian Opens at Difficult time in Downtown Orlando / April 2001
Hotelier Richard Kessler Planning a 150-room Hotel with in Mix Use Project in Downtown Orlando / April 2006
Developer Richard Kessler Redesigning the $100-million the Grand Bohemian Hotel & Residences with More Hotel Rooms and Fewer Condos; Weakening Condominium Sales in St. Peterburg Prompts Change / July 2006

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