Restaurant, Hotel-Motel Show Signs 5 Year Agreement to Stay at McCormick Place;
Las Vegas and Orlando Were Seriously Considered
in Direct Expenditures to Chicago Over Five Years
CHICAGO — July 21, 2006 - The National Restaurant Association (NRA) was joined today by Chicago Mayor Richard M. Daley and leaders in the city's convention and hospitality industry in announcing that the annual National Restaurant Association Restaurant, Hotel-Motel Show will remain at Chicago's McCormick Place through 2011. After thorough evaluations of other possible host cities, the NRA signed a new five-year agreement with the Metropolitan Pier and Exposition Authority (MPEA) and the Chicago Convention and Tourism Bureau (CCTB).
"Chicago is a world-class destination which provides outstanding business facilities and services coupled with the great culinary, cultural and entertainment attractions that our exhibitors and attendees expect. That unsurpassed combination forms the platform we need to provide the best possible annual marketplace for restaurant and hospitality industry professionals and suppliers," said Steven C. Anderson, president and chief executive officer of the National Restaurant Association. "No other city tradeshow venue can, at this time, better satisfy the needs of the growing restaurant industry like McCormick Place."
The nation's restaurant industry is the cornerstone of the U.S. economy with a workforce of 12.5 million employees – a dynamic $511 billion industry that entered its 15th consecutive year of solid growth in 2006.
"NRA's commitment to Chicago is welcome news for the 130,000 Chicagoans who work for hotels, restaurants, attractions and other businesses that serve our visitors," said Mayor Richard M. Daley. "It is truly a Chicago institution and one that I hope will remain in Chicago for many years to come."
The National Restaurant Association Restaurant, Hotel-Motel Show – already the Western Hemisphere's largest foodservice and hospitality event – has been in Chicago for 56 consecutive years.
"After comparing our world-class city to others like Las Vegas and Orlando, we are proud that the NRA has decided to keep its landmark show at McCormick Place through 2011," said Leticia Peralta Davis, chief executive officer of the MPEA. "We are committed to providing the NRA exhibitor and attendee with a first-rate experience every time they visit our state-of–the-art facility. We are excited with this positive outcome and look forward to hosting this internationally-recognized show for many years to come."
Key aspects of this agreement include:
"This is a very important day in Chicago's meetings and convention history. Chicago's entire hospitality community has come together and delivered the NRA a citywide package that meets and exceeds their current needs and future growth," said Tim Roby, president of the CCTB. "Chicago's growing hotel community has agreed to work hand-in-hand with NRA on delivering more rooms and significant blocks to NRA's attendees and exhibitors, and the CCTB will continue to work with the NRA on growing their attendance and exhibitors through our industry-leading marketing and attendance building programs."
The 2006 National Restaurant Association Restaurant, Hotel-Motel Show
attracted more than 73,000 attendees and exhibitors from all 50 states
and 110 countries, and generated more than $106 million in direct expenditures
for Chicago. The new five-year agreement allows the show to grow and become
an even better value to both attendees and exhibitors.
Now in its 88th year, the annual National Restaurant Association Restaurant, Hotel-Motel Show is the Western Hemisphere's largest single gathering of restaurant, foodservice and lodging professionals. As the industry's premier business venue, it offers attendees the best opportunities of the year for networking and exploring new trends, as well as insight on myriad industry issues via seminars and special events. NRA Show 2006 hosted 73,500+ attendees from 110 countries and a record breaking 2,080 exhibitors in 600,000+ square feet of display space. The 2007 Show is set for May 19 through May 22 at McCormick Place in Chicago, Ill. For more information, please visit the Show Web site at www.restaurant.org/show.
The National Restaurant Association, founded in 1919, is the leading
business association for the restaurant industry, which is comprised of
925,000 restaurant and foodservice outlets and a work force of 12.5 million
employees - making it the cornerstone of the economy, career opportunities
and community involvement. Along with the National Restaurant Association
Educational Foundation, the Association works to represent, educate and
promote the rapidly growing industry. For more information, visit our Web
site at www.restaurant.org.
National Restaurant Association
|Also See:||National Restaurant Association Show Conducting Cost Reviews for Las Vegas and Orlando; Chicago's 2nd Largest Trade Show Seeks Cost Relief at McCormick Place / March 2005|
|Las Vegas and Orlando Bruising Chicago's Trade Show Business / September 2003|
|Chicago's McCormick Place an Example of How Philadelphia Can Shed its Reputation as a Hostile Convention Town / Sept 2002|
|McCormick Place Reaches New Deal with Labor Unions to Help Chicago Better Compete for Trade Shows / May 2005|
|The National Hardware Show Moving to Las Vegas in 2004; Chicago's McCormick Place Hosted Show for 28 Years / October 2003|
|McCormick Place expected 85,000 members of the restaurant and hospitality industry to the NRA's 82nd annual conference and trade show / May 2001|