|July 2006 - This year's grade for the lodging industry is a C+, marking
slight improvement over last year's C. The lodging industry has come a
long way since its first grade of D- in 1997. Over the years, with a series
of mergers and acquisitions, the lodging industry has improved its overall
industry grade. Adam's Mark, Marriott, Hyatt and Cendant all earned a B-.
Omni, Choice and Hilton hotels earned a C+ while Lowes, Intercontinental,
Starwood and Carlson all received a C. Best Western earned a D+.
This industry tends to be most responsive in charitable giving, but
has its greatest challenges in property ownership and vendor relationships.
While the industry expresses a willingness to explore incentives to increase
African American property ownership, very little change has been demonstrated.
Lodging Report Card
1. Includes Marriott Hotels and Resorts,
Ritz-Carlton, Renaissance, Courtyard, Residence Inn, TownPlace Suites,
Springhill Suites, Fairfield Inn, JW Marriott;
2. Includes Park Hyatt, Grand Hyatt, Hyatt Regency,
3. Includes Days Inn, Howard Johnson, Knights Inn,
Super 8, Travelodge, Wingate Inn, AmeriHost Inn, Ramada, Wyndam;
4. Includes Comfort Inn, Comfort Suites, Sleep
Inn, Mainstay Suites, Clarion Hotels, Quality Inns, Hotels & Suites,
EconoLodge, Rodeway Inns
5. Includes Conrad, Hilton, Embassy Suites Hotels,
Doubletree, Hilton Grand Inn, Homewood Suites by Hilton, Hilton Grand Vacation
6. Includes Holiday Inn, InterContinental Hotels
& Resorts, Candlewood Suites, Hotel
7. Includes Westin Hotels, Sheraton Hotels, St.
Regis, Four Points by Sheraton, The Luxury Collections, W Hotels;