The Transformation of the RIHGA Royal Hotel into The London NYC Poised to Set the Next Level of Hotel Design / July 2006

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The Transformation of the RIHGA Royal Hotel into The London NYC
Poised to Set the Next Level of Hotel Design

July 27, 2006 - This Fall, a new era in modern luxury will begin with the transformation of the famed RIHGA Royal Hotel into The London NYC. Located at the very center of mid-town Manhattan, just steps from the modernistic MOMA and the boutiques on Fifth Avenue, The London NYC will be an amalgam of both its namesake cities � worldly, sophisticated and with an incomparable energy.

Inspired by these dynamic cities, The London NYC was designed to meet the needs and demands of modern travel. Heralding a new era in world class urban hotels LXR Luxury Resorts engaged a veritable �dream team� of talent to create a technologically sophisticated hotel both elegant yet understated, offering a new level of hotel experience. Renowned designer David Collins best known for his work with the Nobu Berkeley in London in addition to the Blue Bar at the Berkley the London nightclub Kabaret's Prophecy and Luciano's, St James's Street with clients including Vivienne Westwood and Madonna will completely transform the public spaces and luxurious and spacious interiors.

Quintessentially, The London NYC�s elite global concierge will provide on-site service to handle any guest request and Gordon Ramsay, world-renowned chef and one of the only chefs in the U.K. to receive three Michelin stars, will open his first U.S. restaurant and bar, named Gordon Ramsay at The London, and The London Bar, respectively.

The launch of London NYC/LA heralds the American arrival of British chef Gordon Ramsay, who is debuting a duo of dining and drinking venues at each of The London hotels. Already a culinary icon in Britain, this one-time professional soccer player comes to the U.S. at the height of his craft with seven Michelin stars (so far) to his name. At The London NYC/LA, Ramsay restaurants will take cues from their successful London counterparts�the legacy of the Gordon Ramsay flagship at Claridge's, the variety of his more casual Maze and Boxwood Café, the intimacy of his coveted Chef's Tables�accented with a distinct American vitality.

With the reinvention of the existing architecture to create a certain Anglo-European attitude, The London NYC will reflect the premier service to create an entirely new urban experience. David Collins subtly and successfully incorporated luxury into every aspect of the rooms. Everything has been custom designed. The suites combine texture, color and nature � lined oak parquet, custom embossed leather, oversized beds, and perfectly framed Waterworks bathrooms define a new level in luxury.

David Collins Studio is a leader in British interior architecture, an aesthetic innovator and tastemaker who masterfully combines space and style. Collins' projects in London�the city�are among the capitol's most compelling. His Blue Bar at the Berkeley Hotel, the revamped bar at Claridge's and his new Nobu Berkeley are all timeless London must-visits. At both The London NYC/LA hotels, Collins is developing a similarly detailed design DNA which reflects the hotels' modern approach to comfort and service. Wholly original and effortlessly livable, Collins' interiors are as sensitive to traveler tastes as they are to their urban surroundings. With their fluid shapes, exceptional materials and intelligent proportions, Collins' suites are celebrations of beauty, simplicity and utility.

The London NYC lobby will be reminiscent of a Grand London residence. The English maze inspired floor design is in contrasting black and beige stone setting the scene for the minimal-luxe interior. Lighting has been carefully designed to punctuate the architecture with its scale sitting perfectly in the space and the WOW factor served within the glamorous interiors of the 2200 square foot penthouse situated to be the highest hotel room in New York. Guests will seek restoration within the state of the art London NYC Club, which took inspiration from an Old English Sports Club.

Simple and chic, elegant yet understated, The London NYC is poised to set the next level of hotel design with intuitive service, modern amenities and distinctive design elements created to accommodate the needs of the contemporary travel experience. Following The London NYC launch, David Collins next prepares for the arrival of the London in Los Angeles, at the former Bel Age.

Contact:

Amanda Schinder
212.822.8187
http://www.thelondonnyc.com

Also See:	LXR Luxury Resorts Plans Refurbishment and Repositioning of the Rihga Royal Hotel in New York City and the Bel Age in West Hollywood; Renaming The London NYC and The London LA Respectively / November 2005
	The Rihga Royal Now Operating as an Independent Hotel, Ends Affiliation with the J.W. Marriott Hotel Brand / June 2005

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