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New Orleans' French Quarter Back Onto the Top 50 Labor Day 2006 Destinations
After a One-year Absence; New York City's Upper Midtown
Neighborhood the #1 Most-Requested
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NORWALK, Conn. - Aug. 28, 2006 -- One year later, New Orleans is showing more signs of rebounding from the devastation of Hurricane Katrina. In its annual survey of destinations receiving the most hotel room reservation requests for the upcoming Labor Day long weekend (September 2-4), priceline.com(R) (Nasdaq: PCLN) found that New Orleans' French Quarter made its way back onto the list after a one-year absence. 

To compile its list of the Top 50 Labor Day travel destinations, priceline.com looked at a sampling of more than 30,000 hotel room booking requests made by priceline.com customers for the September 2-4, 2006 period. Since the priceline.com study is based on actual booking requests, and not on consumer preference polls or votes, priceline.com believes the study is one of the more accurate predictors of future travel trends. 

New Orleans' return to the list of most popular destinations was a full year in the making. Priceline.com conducts periodic destination surveys for major holiday periods and the French Quarter was a perennial favorite among its customers. In addition to consistently ranking in the Top 50, New Orleans was the 18th most-popular destination for Labor Day 2004. After Hurricane Katrina hit the city on August 29, 2005, New Orleans disappeared from subsequent priceline.com Top 50 lists, only to re-appear today in the #40 spot. 

In other list results of note, New York City's Upper Midtown neighborhood became the #1 most-requested destination for Labor Day 2006, replacing the Las Vegas Strip vicinity, which had occupied the top spot for each of the past two years. 

Destinations recording the biggest gains in popularity year over year include Boston's Copley area (+21 spots), Maui's Wailea/Makena (+20 spots), Chicago's O'Hare area (+20 spots), New York's Midtown East (+17 spots), Downtown St. Louis (+16 spots), Downtown Seattle (+14 spots) and the San Antonio Riverwalk area (+14 spots). 

Neighborhoods cracking the Labor Day Top 50 list for the first time include San Juan (20), Jackson Hole (45), Oahu's Diamond Head (48) and Portland (41). Travelers also seemed to shake off recent terrorism-related news, choosing London's Bloomsbury-Marble Arch neighborhood as their 25th most requested Labor Day destination. 
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Rank
2006
Neighborhood
Rank
2005 
Yr/Yr
Change
1 New York, Upper Midtown 4 +3
2 Chicago, Millennium Park 14 +12
3 Las Vegas, Strip Vicinity 1 -2
4 Chicago, North Michigan Avenue 2 -2
5 New York, Soho/Financial District NA NA
6 New York, Midtown West 5 -1
7 New York, Midtown East 24 +17
8 San Diego, Coastal 7 -1
9 Seattle, Downtown 23 +14
10 Waikiki, South 6 -4
11 San Francisco, Union Square East 9 -2
12 San Francisco, Union Square West 8 -4
13 San Diego, Downtown/Harbor Island 18 +5
14 Vancouver 16 +2
15 Boston, Copley 36 +21
16 Boston, Downtown/Charlestown 13 -3
17 San Antonio, Downtown/Riverwalk 31 +14
18 Las Vegas, Convention Center/UNLV NA NA
19 St. Catharines, Niagara Falls 22 +3
20 Puerto Rico, San Juan NA NA
21 San Diego, Point Loma/Shelter Island NA NA
22 Montreal  12 -10
23 Chicago, O'Hare Area 43 +20
24 Toronto, Downtown 25 +1
25 London, Bloomsbury/Marble Arch NA NA
26 Orange County, Disneyland Area 27 +1
27 Austin, Downtown 17 -10
28 San Antonio, Medical Center Area NA NA
29 Maui, Wailea/Makena  49 +20
30 Virginia Beach 26 -4
31 St. Louis, Downtown  47 +16
32 San Diego, East County  NA NA
33 Washington, White House/Downtown 21 -12
34 Philadelphia, Downtown NA NA
35 Boston, Brighton/Brookline NA NA
36 Monterey 15 -21
37 Toronto, Markham 19 -18
38 Orlando, Universal Studios/Sea World 40 +2
39 Miami, South Beach 45 +6
40 New Orleans, French Quarter  NA NA
41 Portland, Downtown NA NA
42 Orlando, Disney World Area 39 -3
43 Jersey City 37 -6
44 Buffalo, Niagara Falls 11 -33
45 Jackson Hole NA NA
46 Atlanta, Midtown NA NA
47 Hilton Head NA NA
48 Oahu, Diamond Head Area NA NA
49 New York, Midtown South 28 -21
50 Seattle, Renton/Kent  NA NA

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About Priceline.com 
Priceline.com is the leading travel service for value-conscious leisure travelers. No other travel service gives customers more ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises. In addition to getting all the best published prices, leisure travelers can narrow their searches using priceline.com's TripFilter(TM) advanced search technology, create packages to save even more money, and take advantage of priceline.com's famous Name Your Own Price(R) service, which delivers the lowest prices available. 
Priceline.com operates one of Europe's fastest growing hotel reservation services through Activehotels.com, Activereservations.com, Bookings.net and priceline.co.uk. The company also operates the following travel web sites: Travelweb.com, Lowestfare.com, RentalCars.com and BreezeNet.com. Priceline.com also has a personal finance service that offers home mortgages, refinancing and home equity loans through an independent licensee. Priceline.com licenses its business model to independent licensees, including priceline mortgage and certain international licensees.

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Contact:

Brian Ek
203-299-8167
brian.ek@priceline.com
www.priceline.com

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Also See: Top 50 Destinations for Memorial Day 2006 / May 2006
The 50 Most Requested Destinations for the Labor Day Weekend; Priceline.com Survey / Aug 2003


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