Maria Lourdes Aguilar Named Director of Sales and Marketing
|11 May 2006, Cebu & Singapore…Hilton International has appointed
Peter Högh Pedersen as General Manager of Hilton Cebu Resort &
Spa, with effect 1 May 2006.
Pedersen joins the international hospitality chain’s first and only Hilton Worldwide Resort in the Philippines, from Hilton Sharks Bay Resort in Sharm El Sheikh, Egypt where he was responsible for the entire pre-opening set up, through to launch. Pedersen has been responsible for the management of the hotel operations at Hilton Sharks Bay Resort since 2001.
At Hilton Sharks Bay Resort, Pedersen was responsible for bringing the Resort a Golden Award at the 2004 MENA TRAVEL AWARDS, and counts exceeding the GOP by 58% in 2004 alone, as well as maintaining REVPAR growth of 66% year on year between 2003 and 2004 amongst his achievements at the Resort.
Said Pedersen of his latest appointment within the Hilton family of hotels in the Middle East Asia Pacific (MEAP) region, “I am delighted to be in the Philippines and presented with the opportunity to not only continue the great work that the outgoing General Manager and his team at Hilton Cebu Resort and Spa have laid as a solid foundation, but to surpass the international standards and expectations of every guest and visitor who steps into the property.”
A confident personality with a passion for challenge, Pedersen is a result focused individual who values honesty, teamwork and training, and has a resilient business attitude while remaining flexible and creative minded. In his spare time, the 39 year-old relaxes by skiing and scuba diving amongst other sporting activities.
Pedersen’s appointment follows closely on the heels of another senior executive level hire at Hilton Cebu Resort & Spa. Maria Lourdes (Odette) E. Aguilar was appointed Director of Sales and Marketing, responsible for driving leisure, corporate and MICE business from within the Philippines and key source markets to the Hilton Cebu Resort & Spa, effective 15 March 2006.
Aguilar’s extensive experience in the hospitality industry spans nearly 20 years, beginning from the front office and sales departments of an American hotel chain. She later led the sales teams in the pre-opening of The Richmonde Hotel and Astoria Plaza, both of which are five-star, deluxe city hotels in the business district of Ortigas, Pasig city in the Philippines. Prior to her assuming the position of Director of Sales and Marketing at the Hilton Cebu Resort & Spa, Aguilar was the Director of Sales and Marketing at Subic International Hotel in Subic Bay, Olongapo City, Philippines.
Echoing Pedersen’s passion and drive, Aguilar is dedicated to her profession, having participated in various training sessions in a multitude of sales, marketing and hospitality related disciplines throughout her professional career. Aguilar is married with three children.
Hilton Cebu Resort & Spa is a 246 room French Mediterranean inspired resort located 10 minutes away from Mactan International Airport on Mactan Island in Cebu, Philippines. Officially opened in October 2005, the resort offers a variety of leisure and MICE services and facilities including five excellent dining outlets, a Spa and Spa butler service, Meetings rooms and thoroughly modern and comfortable accommodation. Nestled on a private beach overlooking the emerald green waters of Mactan Island, the resort is Hilton’s first foray in the Philippines after an absence of 17 years from the archipelago.
Hilton Hotels Corporation (NYSE:HLT) is the leading global hospitality company, with nearly 2,700 hotels and 475,000 rooms in more than 80 countries, with 150,000 team members worldwide.
|Also See:||The Hilton Brand Returns to the Philippines after 17 years; the 246 room Hilton Cebu Resort & Spa Opens On the island of Mactan in Cebu, the Philippines / October 2005|
|Global Update: Who’s Where and Doing What / The Boutique Search Firm / May 2006|