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Monarch Hotels and Resorts Selected to Manage The Blue Rose, 
Orlando’s New 1,300 Unit Condo Hotel
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ORLANDO, Fla., May 18, 2006 – CMA Companies, the developer of The Blue Rose, Orlando’s tallest and most spectacular new condo hotel, has selected Monarch Hotels and Resorts to be the official hotel management company for the 1,300-room property. Monarch Hotels and Resorts’ senor executives have decades of experience with some of the finest hotels, including the Ritz-Carlton, Four Seasons, Starwood, Wyndham and Marriott.  They currently manage the luxurious Savoy Hotel on Ocean Drive in the heart of South Beach, which is being redeveloped by CMA Companies. 

“We selected Monarch due to their outstanding ability to bring a personalized, yet cutting-edge management approach to this project,” stated Camilo Aguirre, principal at CMA Companies.   “We want to deliver the finest, most upscale hotel experience in the Orlando market and Monarch has the experience to make it happen.”

“Our ability to adapt to the new lodging industry, and to create and operate hotels that are hip and stylish, while providing strong bottom line results makes The Blue Rose an exceptional fit to our collection of hotels and resorts,” stated Chief Executive Officer, Todd Felsen, with Monarch Hotels and Resorts. “Due to the increasing demand for luxury hotel rooms in the Orlando market and the growing condo hotel phenomenon, I expect our outstanding mix of resort amenities will be popular with people around the globe, particularly those looking for second or third homes, in hot resort locations like Orlando. The Blue Rose will be the marquis hotel for our group, and we are honored to be selected by CMA.” 

ABOUT THE BLUE ROSE:

The Blue Rose, an $850 million, 39-story luxury condominium hotel and resort features one- two-and three bedroom residences and penthouses, with prices starting in the low $300’s.  The residences range from 575 to over 3,000 square-feet. Ownership privileges may also include participation in a rental arrangement. 

The Blue Rose, only one-and-one-half miles from the Orlando/Orange County Convention Center and one mile from Universal Studios® Orlando, will also offer a 1,000-seat Broadway Theatre; five internationally themed restaurants; private lakeside promenade with white swans and pink flamingoes; full-service spa; conference center with 100,000 square-feet of meeting space; roof top heated swimming pools and more. Miami-based CMA Companies, the developer behind this extraordinary one-of-kind development, are known for their pioneering approach and passionate commitment to sophisticated design, cutting-edge technology, entertainment and stylish comfort. To learn more about CMA Companies, please visit www.cmacompanies.com. For more information about The Blue Rose, stop by the sales center located on-site at 7575 Universal Boulevard, Orlando, Florida, call 866-313-ROSE or visit www.thebluerose.com. 

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Contact: 

Monarch Hotels and Resorts
Tom Anderson
Chief Marketing Officer
954-874-1610
www.trustmonarch.com

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Also See: CMA Cos. Planning $850 million Luxury Hotel Near Orlando's Orange Country Convention Center; Called the Blue Rose Resort, Includes 1,300 rooms and 1,000 seat Theater / February 2006
Condo Hotels Sweeping Metro Orlando / April 2006

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